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The Seagram's Bellini.

No, it's not a packaged version of the sparkling cocktail, but the name of the new man at the top of Seagram Spirits and Wine Group. As a result of its announced merger with French entertainment concern Vivendi, the fate of the company and its famous brands--Seagram's 7, Crown Royal, Chivas Regal and others--is unknown as we go to press (Allied Domecq, Diageo, PernodRicard, and others are vying to take over and become the world's largest drinks company), but Steve Bellini has taken over as President, North America, suceeding Fernando Kfouri, who becomes chairman, North America. The North American division had its most succesful year ever in fiscal 2000 according to the company.

Bellini is now responsible for the sales, marketing and distribution of Seagram's spirits portfolio in the U.S. and its spirits and wine portfolio in Canada. Based in New York, Bellini's career with Seagram started in 1972 as a sales rep.
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Publication:Cheers
Date:Sep 1, 2000
Words:154
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