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The Philippines in full bloom.

There's a reason why perfumes are packaged in beautiful glass bottles, stored in special places and saved for special occasions. Fine fragrances are often expensive, which is why they are considered a luxury and used sparingly.

Thanks to LUX, the global iconic beauty brand, Filipinas can now have the luxurious experience of bathing with perfume every day. Crafted by fine fragrance experts from New York, London, and Paris, the New LUX Perfumed Bath Collection enables women to feel fabulously feminine, as she leaves a lasting and unforgettable impression wherever she goes.

To herald the arrival of this iconic brand to the Philippines, cities were set abloom with gorgeous floral backdrops and life-sized installations filled with deep purple blooms. The experience was a treat to the senses. Not only did women see the beautiful set-ups, they were also captivated by their fragrance and feel.

Throughout the metro, beautiful Filipinas like actresses Belle Daza and Solenn Heusaff, models and personalities such as Katarina Rodriguez, Gwen Zamora, Kryz Uy, Mika Lagdameo, Nicole Anderson, and Janina Manipol were spotted taking photos of the eye-catching floral backdrops.

Combining both art and science, LUX was crafted with the bold, and unabashedly feminine woman in mind. With the black orchid at its core, LUX Magical Spell weaves a fragrance that celebrates femininity. It enchants with notes of Juniper Oil, dark woods, golden amber, and vanilla bean. Formulated with Fragrance Pearls, LUX Magical Spell infuses skin with up to 8 hours of lasting perfume.

The NEW LUX Perfumed Bath Collection is available in both perfumed body washes and bar soaps. Take your pick from Magical Spell, White Impress, Soft Touch and Love Forever.

The Philippines is in full bloom with the NEW LUX Perfumed Bath Collection. So, go ahead! Celebrate, and indulge because now, you can bathe with perfume every day.

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Publication:Philippines Daily Inquirer (Makati City, Philippines)
Date:Oct 5, 2015
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