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The New York Times Company Reports December Revenues.

NEW YORK -- The New York Times Company announced today that in December 2004 advertising revenues for the Company's business units increased 2.2% and total Company revenues increased 1.9% compared with the results for the same month in 2003.

"In January, advertising continues to be challenging and visibility remains limited," said Janet L. Robinson, president and chief executive officer. "The New York Times and The Boston Globe have experienced softness in the travel-related advertising categories, particularly hotels, and entertainment advertising, where the holdover from the holiday films has not been as robust as expected."

Advertising results for December were as follows:

The New York Times Media Group - Advertising revenues for The New York Times Media Group increased 1.1% for December 2004 compared with December 2003, when advertising revenues rose 7.5%. National advertising revenues decreased as weakness in studio entertainment, technology products and corporate advertising offset strength in books, banking, international fashion and American fashion advertising. Retail advertising revenues increased due to growth in mass market/chain store and department store advertising. Classified advertising revenues rose on gains in help-wanted and real estate advertising.

New England Media Group - Advertising revenues for the New England Media Group increased 3.6% for December 2004 compared with December 2003. National advertising revenues decreased as weakness in telecommunications, studio entertainment and financial services advertising more than offset strength in national automotive and travel advertising. Retail advertising revenues rose on strong growth in department store, sports/toys and jewelry/watch advertising. Classified advertising revenues decreased as softness in automotive advertising offset gains in help-wanted and real estate advertising.

Regional Media Group - Advertising revenues for the Regional Media Group grew 4.4% for December 2004 compared with December 2003. Retail advertising revenues increased due to strength in telecommunications, sports/recreation and department store advertising. Classified advertising revenues increased as growth in help-wanted and real estate advertising offset softness in automotive advertising.

The Company's Internet ad revenues, which are included in the figures for the three media groups above, increased 32.2% for December 2004 compared with December 2003 due to strong growth in display advertising and in all classified advertising categories.

Circulation revenues increased 0.9% for December 2004 compared with December 2003. Circulation revenues increased for The New York Times Media Group but declined at the New England Media Group and the Regional Media Group.

Broadcast Media Group - Advertising revenues for the Broadcast Media Group increased 1.8% for December 2004 compared with December 2003 mainly due to growth in Internet revenue.

The New York Times Company (NYSE: NYT), a leading media company with 2004 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City radio stations and more than 40 Web sites, including NYTimes.com and Boston.com. For the fourth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2004 list of America's Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
THE NEW YORK TIMES COMPANY
 2004 TOTAL COMPANY REVENUES (a)
 DECEMBER AND FULL YEAR
 Total Company
 Revenues
 ($ 000's)
 December Full Year
 --------------------------------------------------------
 % %
 2004 2003 Change 2004 2003 Change
 -------- --------- ------ ----------- ----------- ------
 Advertising
 Revenues
 News Media
 National (b) $79,434 $81,697 -2.8 $926,305 $911,282 +1.6
 Retail (c) 57,222 52,599 +8.8 490,474 471,225 +4.1
 Classified
 (d) 35,380 34,533 +2.5 579,479 562,585 +3.0
 Other Ad
 Revenue (e) 3,890 3,319 +17.2 44,727 36,929 +21.1
 --------- --------- ----------- -----------
 Sub-Total 175,925 172,149 +2.2 2,040,985 1,982,021 +3.0
 Broadcast
 Media 11,318 11,118 +1.8 153,659 138,792 +10.7
 --------- --------- ----------- -----------
 Total
 Advertising
 Revenues 187,242 183,266 +2.2 2,194,644 2,120,814 +3.5

 Circulation
 Revenues 67,503 66,874 +0.9 883,995 885,767 -0.2
 Other
 Revenues (f) 22,609 22,054 +2.5 225,003 220,619 +2.0
 --------- --------- ----------- -----------

 Total Company
 Revenues $277,355 $272,195 +1.9 $3,303,642 $3,227,200 +2.4
 ========= ========= =========== ===========

(a) Numbers may not add due to rounding.

(b) Includes all ad revenue from the International Herald Tribune.

(c) Includes all preprint revenues.

(d) Includes legal advertising.

(e) Primarily includes ad revenue from the Regional Media Group's
 magazines.

(f) Primarily includes revenues from wholesale delivery operations,
 news services, direct marketing, digital archives and commercial
 printing.

 THE NEW YORK TIMES COMPANY
 2004 TOTAL COMPANY REVENUES (a)
 FOURTH QUARTER

Total Company Revenues
 ($ 000's)
 Fourth Quarter
 -----------------------------
 %
 2004 2003 Change
 --------- --------- -------
Advertising Revenues
News Media
National (b) $263,706 $267,483 -1.4
Retail (c) 159,679 147,912 +8.0
Classified (d) 135,448 131,695 +2.9
Other Ad Revenue (e) 12,878 10,957 +17.5
 --------- ---------
Sub-Total 571,711 558,045 +2.4
Broadcast Media 44,190 38,666 +14.3
 --------- ---------
Total Advertising Revenues 615,901 596,711 +3.2

Circulation Revenues 223,057 223,011 0.0
Other Revenues (f) 64,979 62,560 +3.9
 --------- ---------

Total Company Revenues $903,937 $882,282 +2.5
 ========= =========


(a) Numbers may not add due to rounding.

(b) Includes all ad revenue from the International Herald Tribune.

(c) Includes all preprint revenues.

(d) Includes legal advertising.

(e) Primarily includes ad revenue from the Regional Media Group's
 magazines.

(f) Primarily includes revenues from wholesale delivery operations,
 news services, direct marketing, digital archives and commercial
 printing.

 THE NEW YORK TIMES COMPANY
 2004 ADVERTISING REVENUES (a)
 DECEMBER AND FULL YEAR

Total Company
 Advertising
 Revenues

 ($ 000's)
 December Full Year
 ---------------------------------------------------------
 % %
 2004 2003 Change 2004 2003 Change
 --------- --------- ------ ----------- ----------- ------
News Media
New York
 Times Media
 Group (b) $107,564 $106,392 +1.1 $1,209,668 $1,183,780 +2.2
New England
 Media
 Group (c) 39,779 38,383 +3.6 481,615 464,472 +3.7
 Regional
Media Group 28,581 27,374 +4.4 349,702 333,769 +4.8
 --------- --------- ----------- -----------

Sub-Total 175,925 172,149 +2.2 2,040,985 1,982,021 +3.0

Broadcast
 Media 11,318 11,118 +1.8 153,659 138,792 +10.7
 --------- --------- ----------- -----------

Total
 Company Ad
 Revenues $187,242 $183,266 +2.2 $2,194,644 $2,120,814 +3.5
 ========= ========= =========== ===========

(a) Numbers may not add due to rounding.

(b) The New York Times, NYTimes.com and the International Herald
 Tribune.

(c) The Boston Globe, Boston.com and the Worcester Telegram & Gazette.


 THE NEW YORK TIMES COMPANY
 2004 ADVERTISING REVENUES (a)
 FOURTH QUARTER

Total Company Advertising Revenues
 ($ 000's)
 Fourth Quarter
 ------------------------------
 %
 2004 2003 Change
 ---------- --------- -------
News Media
New York Times Media Group (b) $347,684 $340,911 +2.0
New England Media Group (c) 130,814 127,464 +2.6
Regional Media Group 93,213 89,670 +4.0
 ---------- ---------

Sub-Total 571,711 558,045 +2.4

Broadcast Media 44,190 38,666 +14.3
 ---------- ---------

Total Company Ad Revenues $615,901 $596,711 +3.2
 ========= =========

(a) Numbers may not add due to rounding.

(b) The New York Times, NYTimes.com and the International Herald
 Tribune.

(c) The Boston Globe, Boston.com and the Worcester Telegram & Gazette.

 THE NEW YORK TIMES COMPANY
 2004 NEWS MEDIA AD REVENUE GROWTH
 BY CLASSIFIED CATEGORY
 DECEMBER, FOURTH QUARTER AND FULL YEAR

 % Change % Change % Change
 Dec. '04 Q4 '04 2004
 vs. Dec. vs. Q4 vs.
 '03 '03 2003
 -----------------------------

News Media
Help-Wanted +16.2 +13.3 +10.8
Real Estate +6.6 +5.8 -0.8
Automotive -10.1 -6.8 +2.7


 THE NEW YORK TIMES COMPANY
 2004 PRINT ADVERTISING VOLUME (a)
 (Inches in thousands, Preprints in thousands of copies)
 DECEMBER AND FULL YEAR


 December
 ----------------------------
 %
 2004 2003 Change
 -------- -------- -------
National (b) 215.3 228.5 -5.8
Retail 616.2 619.8 -0.6
Classified 644.4 669.2 -3.7
 -------- --------
Total ROP 1,475.9 1,517.5 -2.7
 -------- --------

Part Run/Zoned 181.8 186.4 -2.4
 -------- --------
Total 1,657.7 1,703.9 -2.7
 ======== ========

Preprints 312,245 296,041 +5.5


 Full Year
 ------------------------------
 %
 2004 2003 Change
 ---------- ---------- -------
National (b) 2,512.4 2,557.9 -1.8
Retail 6,541.8 6,609.7 -1.0
Classified 9,675.5 9,839.9 -1.7
 ---------- ----------
Total ROP 18,729.7 19,007.5 -1.5
 ---------- ----------

Part Run/Zoned 2,215.6 2,121.0 +4.5
 ---------- ----------
Total 20,945.2 21,128.4 -0.9
 ========== ==========

Preprints 2,897,241 2,852,021 +1.6


(a) Advertising volume is based on preliminary internal data, which
 may be updated in subsequent reports and may not be indicative of
 advertising revenue or operating profit. Numbers may not add due
 to rounding.

(b) Includes all ad volume from the International Herald Tribune.

 THE NEW YORK TIMES COMPANY
 2004 PRINT ADVERTISING VOLUME (a)
 (Inches in thousands, Preprints in thousands of copies)
 FOURTH QUARTER


 Fourth Quarter
 -----------------------------
 %
 2004 2003 Change
 --------- --------- -------
National (b) 709.7 750.7 -5.5
Retail 1,886.3 1,878.7 +0.4
Classified 2,310.1 2,390.7 -3.4
 -------- --------
Total ROP 4,906.1 5,020.1 -2.3
 -------- --------

Part Run/ Zoned 592.9 593.5 -0.1
 -------- --------
Total 5,499.0 5,613.6 -2.0
 ======== ========

Preprints 887,288 876,942 +1.2

(a) Advertising volume is based on preliminary internal data, which
 may be updated in subsequent reports and may not be indicative of
 advertising revenue or operating profit. Numbers may not add due
 to rounding.

(b) Includes all ad volume from the International Herald Tribune.

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