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The Mrs Hinch cleaning hack for dirt you didn't even know was there; You are never going to look at your house in the same way.

Byline: Rebecca Koncienzcy

If you haven't heard about Mrs Hinch yet, well where have you been?

Sophie Hinchcliffe is the Instagram star whose cleaning has propelled her toTV slots on This Morningand a book deal with Penguin.

She now has 1.7m followers and shares her cleaning tips and tricks on her Instagram story, daily.

There is one hack, in particular, that shows up dirt you didn't even know was there.

Everyone knows to give your house a good vacuum, picking up all the bits and hairs that accumulate over time.

But, Mrs Hinch advises that every now and then you get your squeegee out for your carpet.

That's right, using a squeegee, comb over the carpet and it will lift up embedded hairs and dust that would just get matted down by a vacuum cleaner.

The expectant mum also said the squeegee is great for getting in the corners and, while showing her followers the ball of fluff she had got up, she invited them to send her their 'hinching' [cleaning].

Mrs Hinch created her profile@MrsHinchHome_X_in March 2018 when her husband Jamie began to decorate the Maldon home they bought three years ago.

However, it has only been since July 2018 that the number of followers sky rocketed when she started sharing her cleaning routines.

She said: "It just spiralled and I couldn't be more grateful.

"It started off as around 200 or 500 [followers] a month and now it's as many as 35,000 a day. It's in the last four to six weeks that it has gone viral. I've got followers from Ireland, the US and Australia and they are all amazing."

Her dedicated following have started calling themselves 'Hinch Army', using #HinchArmy to share their own successes, using some of Sophie's methods and recommended products.

Mrs Hinch reveals her best cleaning hacks for every room in your home - and her cleaning must haves

She believes that the success of the page is down to her being true to herself and sharing her love for having fun when cleaning.

Sophie said: "It's been overwhelming but amazing. People are sharing before and after photos of their homes and I'm just so pleased my account has helped so many people together.

"I don't bombard cleaning on my grid page. It's mainly on my stories and my page then shows the results of fun cleaning, aka Hinching.

"I name all my cloths and cleaning equipment, which may sound odd to some, but it is a laugh for us all and now everyone is getting involved. It's unbelievable."

Instagram's Mrs Hinch reveals to This Morning's Holly Willoughby and Philip Schofield her top cleaning hacks

She added: "I'm a worrier and I struggle with anxiety.

"For me, to keep my mind off of what was worrying me would be to clean and organise something and love the end result.

How much is Mrs Hinch worth, where does she live and what are her favourite products?

"It took my mind off worrying. It helps me control my panic attacks too. Since I've started the account others have messaged me saying I've changed their lives and helped them with their mental health which to me is simply amazing.

"I get thousands of messages each day like this."

Follow Sophie onInstagramfor more tips and tricks for keeping a clean home.

Morrisons brings back Mrs Hinch's favourite Minky Cloth after selling out in record time


Credit: ITV

Mrs Hinch on This Morning

Credit: Instagram/MrsHinchHome

Mrs Hinch gets her squeegee out

Credit: Instagram/MrsHinchHome

'Hinchers' trying out their squeegees

Credit: Instagram/MrsHinchHome

'Hinchers' trying out their squeegees

Credit: Instagram/MrsHinchHome

'Hinchers' trying out their squeegees
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Publication:Crosby Herald (Liverpool, England)
Date:Feb 9, 2019
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