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The Middleware Company Announces New Business Model, Management Team And Corporate Identity; Knowledge Network for Middleware Professionals Creates Focal Point Around Information and Solutions.

MOUNTAIN VIEW, Calif., March 30 /PRNewswire/ -- The Middleware Company, the world's leading knowledge network for middleware professionals, was formally introduced today with the announcement of its new business model, executive management team and fresh corporate identity. The business model is designed to assist practitioners, vendors and enterprises to realize the full potential of middleware's capabilities. This model introduces solutions that enable:
 -- developers to benefit from greater access to industry news and
 technical content
 -- vendors to build stronger relationships with the community
 -- enterprises to have a trusted independent technical source on

To support this vision, The Middleware Company announced a new management team and corporate identity. The team includes experienced community, marketing and middleware executives: Salil Deshpande, chief executive officer, Tyler Jewell, chief operating officer, Floyd Marinescu, general manager of TheServerSide Communities, and Will Edwards, vice president of research and practice management. The new corporate identity includes a new logo, website and the launch of, a portal designed to exclusively host independent research on middleware technology.

"Our new focus provides the industry with an unrivaled focal point for accurate information about middleware and its capabilities," said Deshpande. "With TheServerSide Communities exceeding 350,000 registered members and our research efforts with software vanguards including BEA Systems, Borland, Compuware, IBM, Microsoft and VERITAS Software, our knowledge network has established significant momentum and growth that will benefit all professionals."

The Middleware Company business solutions, MiddlewareREACH and MiddlewarePRO, are specifically designed to help vendors, enterprises, press and analysts to fully realize the full power and range of possibilities that middleware has to offer. MiddlewareREACH is a technical marketing solution for middleware vendors that includes strategic planning, applied research and reports, and custom promotion packages. MiddlewarePRO offers professional services and consulting from a network of middleware architects and is available to enterprises, middleware vendors and developers. Offerings include Architecture Planning and Review; Performance and Scalability Services; Education Development and Delivery; and Services Augmentation.

The Middleware Company developer solution, TheServerSide Communities, is designed to help middleware practitioners to fully deliver middleware's capabilities. TheServerSide Communities are comprised of, Your Enterprise Java Community; TheServerSide.NET, Your Enterprise .NET Community; and TheServerSide Symposiums, the most focused and exclusive international developer conferences.

For more information about The Middleware Company's new business model and corporate identity, please visit:

About The Middleware Company

The Middleware Company offers the world's leading knowledge network for middleware professionals. The Middleware Company enables developers, technology vendors and enterprises to implement, innovate and communicate emerging technology offerings. The Middleware Company solutions include TheServerSide Communities, MiddlewareREACH and MiddlewarePRO. TheServerSide Communities include, the world's largest independent Java community, and TheServerSide.NET, the world's first enterprise .NET community. TheServerSide Communities inform 350,000 developers using an open forum to discuss and solve the most challenging middleware issues. Clients of The Middleware Company include the world's top software organizations including BEA Systems, Compuware, HP, IBM, Microsoft, Oracle and VERITAS Software. The Middleware Company was founded in 1998 and is headquartered in Mountain View, CA, .
 Michele Lee Cara Sloman
 The Middleware Company Nadel Phelan Inc.
 650-527-3748 831-440-2411

CONTACT: Michele Lee of The Middleware Company, +1-650-527-3748, or; or Cara Sloman of Nadel Phelan Inc., +1-831-440-2411, or, for The Middleware Company

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Publication:PR Newswire
Date:Mar 30, 2004
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