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The Juice and Smoothie Association Ranks the Quality of Smoothie Products.

Business Editors

CHINO HILLS, Calif.--(BUSINESS WIRE)--June 9, 2004

The Juice and Smoothie Association has a ranking system to assist consumers in defining the quality of different kinds of smoothie products. Predicated on medals often presented in competition, the system uses: platinum, gold, silver and bronze.

The 2000's rendition of a professional smoothie recipe is: fruit juice, fruit, crushed ice, or non-fat frozen yogurt or soy milk. The product is generally made to order within a specialty juice and smoothie bar and is blended in a high-speed blender. The custom-made smoothie product can also include vitamin supplements. Smoothies served in this setting are generally deemed platinum or gold level smoothies. Here are the detail definitions:

Platinum Smoothie

-- Is the smoothie made to order, using fresh ingredients?

-- Is fresh-squeezed juice used?

-- Is the fruit freshly cut?

-- Are both of these items organic?

-- High marks apply for any smoothie made to order and prepared

with all-natural ingredients. Freshly squeezed juice and real

fresh fruit also make for a top-ranked smoothie.

Gold Smoothie

-- Is the smoothie made with any combination of fresh or 100%

juice concentrates, and/or IQF (stands for 100% real frozen

fruit) produce and made to order?

-- High marks for a smoothie made to order using seasonal fruit

or 100% frozen fruit and 100% fruit juice from concentrates.

Silver Smoothie

-- Is the smoothie made from a starter mix or other proprietary

smoothie base, which uses 100% natural ingredients?

-- This ranking is based on the ingredients that make up the

smoothie mix or starter base. Basically, if the contents are

high quality, in the way of 100% fruit purees and fruit juice,

they qualify as a Silver Smoothie.

This product is generally served via a dispenser machine, similar to soft-serve ice cream, or blended in a high-speed blender.

Bronze Smoothie

-- Is the smoothie made from a prepackaged smoothie mix or a

product that is not 100% natural?

-- Is the smoothie prepackaged and consumed out of a container?

-- Any smoothie that does not contain natural ingredients falls

into this category, as do ready-to-drink smoothies found in

grocery stores.

Smoothies in cans and prepackaged containers are generally available through grocery stores and local markets.
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Publication:Business Wire
Date:Jun 9, 2004
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