The International Top 30.
United Kingdom * $32.9 billion
France * $28.2 billion
3 Reckitt Benckiser
United Kingdom * $12.1 billion
Germany * $10.7 billion
Japan * $10.0 billion
Japan * $8.6 billion
Germany * $6.5 billion
France * $4.2 billion
Japan * $3.6 billion
Brazil * $3.3 billion
United Kingdom * $2.7 billion
South Korea * $2.3 billion
The Netherlands * $2.3 billion
South Korea * $2.1 billion
Japan * $2.0 billion
Sweden * $2.0 billion
Japan * $2.0 billion
France * $1.8 billion
Spain * $1.7 billion
19 Yves Rocher
France * $1.7 billion
France * $1.6 billion
Peru * $1.5 billion
23 Pierre Fabre
France * $1.3 billion
23 PZ Cussons
United Kingdom * $1.3 billion
United Kingdom * $1.2 billion
Luxembourg * $1.1 billion
Japan * $874 million
United Kingdom * $793 million
Switzerland * $784 million
Japan * $757 million
ALPHABPITCAL LISTINGS AmorePacific 12 Beiersdorf 7 Belcorp 22 Bolton 12 Chanel 18 Clarins 21 Fancl 27 GlaxoSmithKline 11 Henkel 4 Kao 5 Kose 15 LG 14 Lion 9 L'Occitance 26 L'Oreal 2 Lornamead 28 LVMH 8 Mandom 30 McBride 25 Nature 10 Oriflame 15 Pierre Fabre 23 Pola 15 Puig 19 PZ Cussons 23 Reckitt Benckiser 3 Shiseido 6 Sunstar 29 Unliever 1 Yves Rocher 19
Sales: $32.9 billion
Key Personnel: Paul Polman, chief executive officer; Doug Baillie, chief human resources officer; Genevieve Berger, chief research and development officer; Jean-Marc Huet, chief financial officer; Alan Jope, North Asia; Kees Kruythoff, North America; Dave Lewis, personal care; Harish Manwani, chief operating officer; Pier Luigi Sigismondi, chief supply chain officer; Keith Weed, chief marketing and communication officer; Jan Zijderveld, Europe.
Major Products: Personal Care--Axe/Lynx, Dove, Lifebuoy, Pond's, Rexona, Signal, Close-Up, Sunsilk, Lux, Vaseline, Tigi. Household Care--Persil/Omo, Cif, Comfort, Domestos, Sunlight, Omo, Radiant, Surf, Snuggle.
New Products: Personal Care--Alberto-Culver (acquisition), Concern Kalina (acquisition), Dove Men + Care, Axe Excite.
Comments: Corporate sales rose 5% to $61.9 billion and net income was up 1% to $6.4 billion last year. During 2011, Unilever completed the acquisition of Alberto-Culver and benefitted from the full year results of Sara Lee's personal care business, which was purchased in December 2010.
Last year, sales in emerging markets rose 11.5%, led by double-digit gains in India, China, Turkey and South Africa. In fact, emerging markets now account for 54% of Unilever's sales. In the developed world, sales rose just 0.8%. The US, Germany, UK and France accounted for 61% of Unilever's developed world business. Sales growth in these countries ranged from 1-4%.
More specifically, sales in Asia, Africa and Central & Eastern Europe (41% of sales), rose 10.5% to $26.3 billion and volume increased 4.5%. Sales in the Americas (33% of sales) rose 6.3% to $21.3 billion on a volume gain of 0.4%. Sales in Western Europe (26% of sales) rose less than 1% to $17.1 billion, but volume declined 1.2%.
Last year, personal care (33% of corporate sales) overtook food (30%) as the biggest category within Unilever. Refreshment accounted for 19% of sales and home care, 18%.
Sales of personal care products rose 8.2% to $21.5 billion. Volume increased 4.2%. Dove became Unilever's first [euro]3 billion brand. The company credited strong gains in North America, where hair care and deodorants performed well, and in China, where skin cleansing and hair care posted strong gains.
Household product sales increased 8.1% to $11.4 billion. Volume increased 2.2%. Sales of laundry products were strong in China, India, South Africa and Western Europe.
AN EMERGING LEADER
Unilever's been a dominant force in emerging markets for decades, proudly noting that it has more than. 50 years of experience in China, India and Indonesia. Now, with P&G brass insisting that their emphasis is on building share in established countries, Unilever may seize the chance to solidify its position in India and elsewhere. Last month, the company said it plans to diversify its personal care product portfolio in India across categories and price points through brand extensions of its popular Lux and Axe brands. Unilever will build a plant to produce deodorants in India, which will also cater to export demand. Unilever currently imports a large portion of deodorants as aerosols. The new manufacturing plant will thus provide Unilever a huge cost advantage, according to observers.
For the first quarter of 2012, sales rose 8.4% to $15.8 billion. Personal care sales rose 10.4% to nearly $5.6 billion driven by the success of Dove Nutrium Moisture shower gels and the rollout of Dove Men+Care. Sales of Lifebuoy rose, helped by the"10 seconds germ-kill" campaign and the introduction of Lifebuoy Clini-Care10 in India. Radox performed well in the UK, helped by the success of the men's range. The launch of Simple in the US and a strong performance from Fair & Lovely helped drive growth in face care, although Pond's had a slow start to the year as Unilever transitioned to the new Age Miracle and Flawless White ranges. Vaseline sales were up, helped by the continued rollout of. Essential Moisture hand and body range which is now in 14 markets.
Hair care benefited from the rollout of Unilever brands into new markets and strong innovation performance. Tresemme growth is being driven by the success of the launch in Brazil and the new split ends range. Dove Damage Therapy continues to perform well and the premium Style and Care styling range has just been introduced in the US. Clear is growing rapidly across Asia and Latin America, driven by the success of the 2011 relaunch. Axe hair is now being rolled out across Europe with good initial acceptance.
Double-digit gains for Dove helped propel deodorant sales. The category should get another boost from the rollout of Rexona Maximum Protection to new markets. Oral growth was driven by market development activities and trading up through premium innovations, such as the recent introduction of Signal Sensitive Expert in France. The recent oral launches into new markets including Pakistan, Sri Lanka and Thailand, are progressing well.
Home care sales rose 10% to nearly $2.9 billion. Robust laundry growth reflects Unilever's ongoing focus on improving the quality of its products, impactful advertising and sustained delivery from key innovations, such as Omo with built-in pretreaters, according to the company. White space launches also contributed with successful launches of Comfort fabric conditioners in Australia, New Zealand, South Africa and the Philippines.
Household cleaners benefited from the rapid growth of Sunlight hand dishwash products in South Asia and South East Asia, the success of the Domestos Toilet System range and the introductions of Domestos in Argentina, Pakistan and Sri Lanka and Cif in China.
In the US, Unilever acquired the rights to the Simple brand of personal care products.
Sales: $28.2 billion
Key Personnel: Jean-Paul Agon, chairman and chief executive officer; Laurent Attal, executive vice president, research and innovation; Jean-Philippe Blanpain, managing director, operations; Nicolas Hieronimus, managing director, L'Oreal Luxe; Jean-Jacques Lebel, president, L'Oreal Consumer Products Division Worldwide; Brigitte Liberman, worldwide president, L'Oreal Active Cosmetics Division; Marc Menesguen, managing director, strategic marketing department; Christian Mulliez, executive vice president, administration and finance; Alexandre Popoff, managing director, Latin America Zone; Sara Ravella, managing director, corporate communications, sustainable development and public affairs; Frederic Roze, managing director, North America Zone; Geoff Skingsly, managing director, Africa, Middle East Zone; AnVerhulst-Santos, general manager, L'Oreal Professional Products Division; Jerome Tixier, managing director, human resources; Jochen Zaumseil, managing director, Asia Pacific Zone.
Major Products: Hair care, skin care, sun care, color cosmetics, toiletries and fragrances sold under many brand names in different channels. Consumer--Gamier, L'Oreal Paris, Le Club des Createurs, Maybelline, SoftSheen-Carson. Professional--L'Oreal Professional, Kerastase, Redken, Matrix, Mizano, Shu Uemura Art of Hair, Keraskin Esthetics. Luxury--Lancome, Biotherm, Helena Rubenstein, Kiehl's, Shu Uemura, Giorgio Armani, Ralph Lauren, Cacharel, Viktor & Rolf, Diesel, YSL Beaute. Active Cosmetics--Vichy, LaRoche-Posay, Innerve, SkinCeuticals, Sanoflore. Personal care--The Body Shop.
New Products: Luxury--Lancome Visionaire, Biotherm Skin-Ergetic, Kiehl's Rosa Arctica, Giorgio Armani Regenessence skin care; Tresor Midnight Rose, Armani Code Sport, Acqua Di Gioia Essenza, L'Homme Libre fragrances; Lancome Color Design and Yves Saint Laurent Pure Chromatics eyeshadows, Yves Saint Laurent Rouge Pur Couture lipstick; Consumer--Maybelline NewYork Fit Me foundation and Cat Eyes mascara, L'Oreal Paris Color Riche lipstick, Essie nail color (acquisition); Triple Resist shampoo, Ever Pure hair care, Power Water skin care, Vita Lift 5 hair care; Gamier BB Cream Miracle Skin Protector; Colossal Kajal eyeliner, Baby Lips lip balm; L'Oreal Professional-Kerastase Elixir Ultime, Redken All Soft Argan-6 Oil, Mythic Oil, Shu Uemura Cleansing Oil Shampoo, Matrix Total Results Silk Wonder; Active Cosmetics--La Roche-Posay Toleriane Ultra and Cicaplast Baume B5, Vichy Liftactiv Serum 10, Skinceuticals Blemish + Age Defense.
Comments: Sales rose more than 5% and net income increased nearly 9% to $3.3 billion. This year, emerging markets are expected to surpass Western Europe as L'Oreal's No. 1 market. Last year, Western Europe accounted for 38.4% of sales, followed by New Markets (Asia/Pacific, Eastern Europe, Latin America and Africa/Middle East), 38.3% and North America, 23.3%.
The company singled out several outstanding country performances: China's sales rose 18%, driven by Maybelline New York, Gamier and Lancome; sales in Mexico were up 11.6% due to gains posted by Maybelline New York, L'Oreal Paris and Gamier; L'Oreal's sales in the US (+5.6%) grew faster than the market, with growth coming from Maybelline NewYork, L'Oreal Paris and Gamier and the successful launch of Essie in mass markets; and sales in France were up 2.6%, due to growth in all divisions.
By business segment, consumer products represented 52.1% of sales, followed by luxury products (25.5%), professional products (14.9%) and active cosmetics (7.5%).
By product category, skin care accounted for 27.9% of sales, followed by hair care (21.5%), makeup (21.3%), hair colorants (14.6%), perfumes (9.8%) and other (4.9%).
Like most multinationals, L'Oreal is quick to point out its efforts to save the planet. But the company goes a step further by noting that 45% of its new raw materials comply with the principles of green chemistry and 55% of them are plant based. One of these is LR 2412 molecule, a derivative of jasmonic acid produced by an environmentally friendly synthesis process. According to L'Oreal, this anti-aging ingredient has excellent bioavailability, which enables it to seep through the epidermis and target all layers of the skin. Throughout the diffusion process, it sets off a series of reactions: at the surface, it promotes the natural peeling of the skin and at deeper levels, the synthesis of several molecules which are fundamental for maintaining the skin's structure over time. L'Oreal teams have demonstrated that it is capable of specifically correcting 12 biological skin aging markers. LR 2412 is formulated (at 4% use levels) intoVisionnaire, the new anti-aging skin care formula from Lancome.
But L'Oreal is about much more than skin. That's why earlier this year the company dedicated its Global Hair Research Center in Paris Saint-Ouen. The Center's research and innovation program is exclusively dedicated to the hair care profession, which includes coloring, care (shampoos, conditioners), styling, (sprays, gels, waxes) and perms, smoothing or straightening. L'Oreal said it spent [euro]100 million to build it and the network of six regional centers around the world.
For the first quarter of 2012, L'Oreal's sales rose 9.4% to nearly $7.4 billion. The company reported gains in all branches and divisions, but noted solid gains in North America as well as continuing fast growth in new markets, especially Asia. Results within the luxury division were particularly strong.
"These first months augur well for the year, as all divisions and all geographic zones are expanding," said jean-Paul Agon, chairman and chief executive officer. "The worldwide cosmetics market remains strong, and trends are favorable for all brands. L'Oreal Luxe is achieving remarkable growth, bolstered in particular by the dynamism of Lancome, the success of the designer fragrances, and the vitality of Kiehl's."
3. RECKITT BENCKISER
Sales: $12.1 billion
Key Personnel: Rakesh Kapoor, chief executive officer; Heather Allen, executive vice president, category development; Freddy Caspers, executive vice president, LAPAC; Liz Doherty, chief financial officer; Amedeo Fasano, executive vice president, supply; Rob de Groot, area executive vice president, ENA; Salvatore Calzzone, area executive vice president, RUMEA; Gareth Hill, senior vice president, information services; Simon Nash, senior vice president, human resources.
Major Products: Household and personal care products. Brands include Vanish, Calgon, Woolite, Lysol, Dettol, Cillit Bang, Harpic, Air Wick, Mortein, Dettol, Veet, Clearasil.
New Products: Air Wick 100% natural propellant spray and Air Wick Freshmatic Odour Detect, Paras Pharmaceuticals (acquisition), Veet Easy Wax Roll-On and Lysol No-Touch Kitchen System.
Comments: In 2011, corporate sales rose 4% to $15.2 billion and net income rose more than 9% to $2.9 billion.
To deliver accelerated growth, RB is focusing on six of the world's highest growth geographic clusters of consumers. These are built around the emerging markets of Brazil, Russia, India, China (BRIC), as well as Africa and the Middle East. To maintain that focus, the company recently reorganized its operations into three sections: ENA (North America, Central Europe, Northern Europe, Southern Europe and Western Europe); RUMEA (Russia & CIS, Middle East, North Africa and Turkey and Sub-Saharan Africa) and LAPAC (North Asia, Southeast Asia, Australia & New Zealand and Latin America). Why the new emphasis? RB expects emerging markets to account for 50% of revenue by 2016--up from 42% in 2011. Prior to this reorganization, the company noted that 36% of its management was focused on the six billion consumers in emerging markets, versus 64% focused on the 900 million consumers in developed markets.
To further grow in India, in April, 2011, RB spent about $730 million to acquire Paras, a privately-owned Indian company with a portfolio of leading Indian over-the-counter health and personal care brands. But in February 201.2, RB agreed to sell the Paras personal care brands to Marico Ltd., one of India's leading consumer products companies, for an undisclosed amount.
Nearly a year ago, in September, Bart Becht, chief executive officer at RB for 16 years, left and ultimately joined Coty. Rakesh Kapoor, a 25-year veteran of RB, replaced Becht.
By product category, 2011 health care sales increased 37% to $5 billion or, on a like-for-like basis, +8%. In health care, the result was driven by very good growth for Nurofen, Mucinex, Strepsils and Gaviscon, boosted by such new initiatives as Strepsils Warm and Mucinex Fast Max, products that are outside of Run's realm. In personal care, Dettol continued to post good gains in both developing markets, and in Europe, where the continued roll-out of the No-Touch Hand Soap System has been very encouraging, the company said.
In the skin care category, Reckitt Benckiser launched Clearasil PerfectaWash. The new automatic face wash dispenser uses a sensor to dose out the perfect amount product when the consumer places her hands underneath the unit. Clearasil PerfectaWash Automatic Face Wash Dispenser & Refills includes two variants--Superfruit Splash and Soothing Plant Extracts. Both are formulated with maximum strength acne medication (2% salicylic acid). The Superfruit Splash formula features raspberry and cranberry extracts, Soothing Plant includes ingredients that are known to calm and help reduce redness. The refills are also available for purchase individually.
Fabric care sales fell 5% to $2.4 billion, due to continued weakness in laundry detergents and fabric softeners in Southern Europe. The Group continues to invest aggressively to protect the market position of Vanish against other competitor launches and intensive promotional activity. As a result, market share trends are improving, according to the company.
Surface care sales rose 3% to nearly $2.3 billion. There was good growth in Dettol/Lysol and Veja, with a strong result for Harpic being boosted by Power Plus and Max Power toilet liquids.
Home care sales increased 5% to $1.9 billion. In air care, the result was supported by the launch of Air Wick 100% natural propellant spray and Air Wick Freshmatic Odour Detect, with continued good growth in candies. In pest control, a strong season and growth in automatic sprays contributed to the performance.
Finally, sales of dishwashing products rose 3% to $1.4 billion. The performance was led by the continued success of Finish Quantum and All-in-1.
The company noted that 71% of 2011 sales came from its 19 Powerbrands--but that's down from 73% in 2010.
For the first quarter of 2012, sales rose 4% to $3.7 billion. Home care sales rose 1%, hygiene sales rose 5% and health care sales were flat.
Sales: $10.7 billion
Key Personnel: Kasper Rorsted, chief executive officer; Carsten Knobel, executive vice president, finance and purchasing; Kathrin Menges, executive vice president, human resources and infrastructure services; Hans Van Bylen, executive vice president, cosmetics/toiletries; Bruno Piacenza, executive vice president, laundry and home care.
Major Products: Household--Mir, Persil, Perwoll, Purex, Sil, Spee and Vemel laundry detergents, Pril and Pur dish detergents, Bref and Soft Scrub hard surface cleaners and Somat automatic dish detergent. Personal Care--Schwarzkopf & Henkel, Schwarzkopf, Indola, Clynol, Seah Hairspa, BC Bonacure, Clynol hair care products; Dial, Fa and Right Guard, Tone, La Toja, Neutro mend, Coast, Dry Idea and Mont St. Michel body care products; Aok and Diadermine skin care products, Licor del Polo, Antica Erboristeria, Vademecum, Theramed and Denivit oral care products.
New Products: Household Care--Perwoll Re-new Effect, Persil Black, Somat 10, Bref Power Activ; Personal Care--Gliss Kur Ultimate Repair, Fa NutriSkin, Bonacure Oil Miracle, Syoss Mixing Colors, Palette Mousse Color, Taft Heidi's Heat Styles and Taft Volume Powder, Got2b Powder'ful, Got2b Rockin'It, Dr. Caspari Hormoderm.
Comments: Corporate sales rose more than 3% last year to $21.7 billion and net income was up more than 12%.
By category, laundry and home care sales fell 0.3% to nearly $6 billion. Henkel noted that the global market was marred by severe competition and rising raw material costs. Despite these difficulties, Henkel managed to outperform its rivals and boost market share on the strength of favorable developments in Europe and better than expected results in North America. Eastern Europe returned to growth due to big gains in Russia and Turkey and Latin America posted gains as well. Although the Africa/Middle East region was hurt by political unrest in the first half of 2011, the situation stabilized in the second half. Henkel expanded its share in South Korea, its only market in the Asia/Pacific region.
Sales of cosmetics and toiletries rose 4% to $4.7 billion. All regions provided a lift, but the biggest came from the emerging markets of Africa/Middle East, Latin America and Asia (excluding Japan), where Henkel posted double-digit gains. Within the branded consumer segment, hair care led the way, due to new products launches from Schwarzkopf and Syoss. Hair colorant sales were up due to the launch of Syoss Mixing Colors, a product with two harmonized shades for self-mixing, and Palette Mousse Color, the first foam colorant in Europe that mixes in a shaker. Body care sales got a lift from entry into new categories and product launches under the Fa, Dial and Right Guard brands. Within skin care, Henkel introduced Dr. Caspari Hormoderm, the first product from Diadermine that counters the effects of menopause on the skin-aging process.
Last year, Henkel spent $571 million on R&D. Of that total, 24% went to laundry and home care and 15% went to cosmetics and toiletries. In 2011, Henkel researchers developed a modified protease through the optimization of enzyme/stain interaction as a means of improving the washing performance of liquid detergents, particularly at low wash temperatures starting at just 20[degrees]C. Also last year, researchers developed highly concentrated liquid laundry detergents in soluble, pre-dosed capsules which guarantee, with just half the usual dose, maximum performance per wash, while at the same time conserving resources, especially packaging. Finally, the company developed a new generation of glass cleaners using surfactants manufactured entirely from renewable raw materials.
On the subject of cosmetics and toiletries' R&D, Henkel created treatment oils in a hair colorant that improve care properties, and innovative hair care products for rebuilding the hair structure and reducing split ends. Also new is a next generation body wash that not only cleans, but also protects against body odor and imparts a freshness feel that lasts up to 18 hours. Lastly, new extreme hold hair gels are based on innovative polymer technology.
For the first quarter of 2012, sales rose 4.8% to $5.2 billion, led by an 8.7% increase in emerging market sales. Laundry and home care sales rose 4.5% to $1.4 billion due to gains in emerging markets such as Africa/Middle East and Latin America. Meanwhile, emerging market strength propelled cosmetics and toiletries' sales 4% to $1.1 billion.
Sales: $10.0 billion
Key Personnel: Michitaka Sawada, president and chief executive officer; Hiroshi Kanda, president, consumer products; Tatsuo Takahashi, president and chief executive officer, Kao Customer Marketing Co., Ltd; Toshiharu Numata, president, consumer products and chemical business, China; Toshihide Saito, senior vice president, human capital development, global; Ken Hashimoto, senior vice president, procurement, global; Hisao Mitsui, senior vice president, production and engineering, global; Masumi Natsusaka, president, Kanebo Cosmetics Inc.; Katsuhiko Yoshida, president, fabric and home care business unit, global president, consumer products, Asia (except China); Yoshinori Takema, senior vice president, research and development, global.
Major Products: Beauty Care--Sofina, Kanebo, Molton Brown, Biore, Jergens, Asience, John Frieda, Goldwell; Fabric and Home Care--Attack, Haiter, Magiclean; Human Health Care--Pyoura and Clear Clean oral care, Bub bath additives.
New Products: Jergens Glow & Protect, Sofina Primavista makeup, Attack Neo Antibacterial EX Power liquid laundry detergent, Flair Fragrance fabric softener.
Comments: Corporate sales rose 2.7% to $14.8 billion for Kao's fiscal year ended March 31, 2012. That's ahead of the gains posted by both the beauty care and fabric and home care divisions.
Kao reported beauty care sales rose just 0.8% to more than $6.5 billion. Sales of prestige cosmetics grew in Japan and premium hair care sales performed well outside Japan, according to Kao. Sales of prestige cosmetics increased 2.2% on the strength of new product introductions. However, Kao noted that the over-all downward trend in prestige cosmetics continues in Japan is due to the lingering effects of the earthquake as well as a shift in consumer preference for lower-priced products. With that in mind, Kao introduced new products under its self-selection brands such as Kate and Evita. In other cosmetics moves, the company improved its Blanchir Superior whitening skin care line as well as its Sofina Beaute brand. The company also revamped its sales methods in an effort to get a lift within a declining market.
Sales of premium skin care products rose in Japan on the strength of new Biore facial cleansers and Biore U body cleansers. Outside Japan, Biore sales were strong in Hong Kong, Taiwan and Indonesia. In North America, Jergens sales rose in the hand and body category.
Premium hair care product sales fell in Japan, due to a decline in hair coloring product sales, which Kao blamed on market contraction and some tough competition. On the plus side, sales of Merit shampoo and conditioner were strong in Japan. Hair care sales in the rest of Asia were up, driven by the popularity of Liese foam hair color in Hong Kong, Taiwan and Thailand. In North America and Europe, sales of foam hair color, hair styling products and other new John Frieda products, provided a lift.
Meanwhile, fabric and home care sales were up 2.4% to nearly $3.5 billion. Kao is building its environmentally-preferable line through the Neo brand and rolled out Attack Neo Antibacterial EX Power ultra-concentrated liquid laundry detergent. Other top sellers included Wide Haiter EX Power fabric bleach for color fabrics and new Flair Fragrance fabric softener.
Home care sales got a lift due to the popularity of the CuCute dishwashing detergent, Toilet Quickie cleaning wipes, Quickie Wiper dust mops and Resesh Aroma Charge fabric and air freshener.
This year, Kao will change its fiscal year end date to Dec. 31. The company predicts that beauty care sales will rise 1.7% in local currency, while laundry and fabric care sales will increase 2%.
Looking further ahead, Kao's executive team is committed to furthering growth in Japan, noting that the home country remains its profit base; accelerating globalization in North America and Europe through prestige cosmetics, premium mass skin care and hair care and professional hair care and finally, progressing rapidly toward an eco-chemical business through its Eco-Technology Research Center, which was completed this year and centralizes environmental research functions.
Sales: $8.6 billion
Key Personnel: Shinzo Maeda, chairman; Hisayuki Suekawa, president and chief executive officer; Carsten Fischer, chairman and chief executive officer, Shiseido Americas; Tatsuomi Takamori, corporate executive officer, domestic cosmetics business; Yoshinori Nishimura, chief financial officer.
Major Products: Skin care, color cosmetics, sun care, fragrances and toiletries. Brand names include Shiseido, Cle de Peau Beaute, Za, Tsubaki, Senka, Jean Paul Gaultier, Elixir Superieur, Maquillage and Bare Escentuals.
New Products: Bio-performance Super Corrective Serum, Advanced Super Revitalizer Whitening Formula and Advanced Super Revitalizing Cream; Benefiance WrrinkleResist24 Intensive Eye Contour Cream; Urban Environment Oil-Free UV Protector; Perfect Mascara Full Definition; Shimmering Cream Eye Color and Shimmering Rouge; White Lucent Intensive Spot Targeting Serum+, Anti-Dark Circles Eye Cream and Brightening 1-2-3 Kit; Pureness Oil-Control 1-2-3 Kit; Eudermine Revitalizing Essence; The Skincare Moisturizing 1-2-3 Kit; Shiseido Men Essential Skincare Set.
Comments: Sales rose 1.7% last year and net income jumped 13.5% to nearly $184 million, for the year ended March 31, 2012. Domestic sales, which account for more than 50% of Shiseido's total sales, fell 1.3%. To boost sales and perceived value, Shiseido cut the number of new product launches in half and focused on existing lines.
International sales rose 5.6%. Shiseido credited the increase to strong growth in Europe and North America, sustained high growth rates in Asia and a healthy performance by the professional business. The company credited the success, in part, to the addition of the Nars makeup brand and a good start to online sales in the US.
In June, the company announced three key changes to its organizational structure in the US that are designed to strengthen corporate support for its diverse family of innovative brands and provide an improved platform to accelerate their growth both in the US and globally. Specifically, the company announced that it will align the US finance, legal and human resources functions of its premier consumer brands, including Bare Escentuals, Beaute Prestige International USA, Nars and Shiseido, into a unified, shared services platform. The company will consolidate its US distribution operations for most of its brands at its distribution center in Columbus, OH, which will become the Shiseido Americas Distribution Center. Finally, Shiseido will merge its US manufacturing business, Shiseido America Inc. (SAD, into its Americas umbrella organization, Shiseido Americas Corporation (SAC).
"Together these changes create a seamless, world-class corporate, manufacturing and distribution platform in the US that will benefit all of our brands in the region,"said Carsten Fischer, chairman and CEO of Shiseido Americas Corporation.
Commenting specifically on the alignment of back office and administrative functions, which is effective immediately, Fischer continued, "We are committed to preserving each brand's unique character and individual spirit, and we expect this shared services platform will better position each of the brands for future growth by providing world class support in the US. By combining the back office strengths of our various brands, each can become a stronger player in the US as well as globally, and the company can more efficiently and effectively serve its valued partners and customers."
The company is streamlining its US distribution operations and expects to complete the facility consolidation by the end of the third quarter of 2013. The Columbus, OH center will expand its operations to handle shipment of products to the Americas and globally for multiple brands. A smaller distribution center to be established at Shiseido's existing manufacturing facility in East Windsor, NJ will handle export of U.S-manufactured Shiseido brand products to Europe and Asia.
In connection with these organizational changes, the company made several personnel announcements. Pankaj Gupta, who has been serving as executive VP-finance and operations and CFO for Shiseido Americas Corporation since September 2011, will now also serve as regional CFO. Deanna Chechile, general counsel, Bare Escentuals, will now also serve as regional head of legal. Ginger DeLeo, has joined the company as regional head of human resources.
A GROWTH PLAN
Shiseido is currently promoting its Three-Year Plan (April 2011 -March 2014) based on the theme of "getting into a growth trajectory" with the aim of becoming a "global player representing Asia with its origins in Japan."
Shiseido overseas cosmetics sales currently encompass 89 countries and regions (including Japan) throughout the world. Overseas business accounted for 44.3% of Shiseido Group's consolidated net sales in fiscal 2011.
This year, Shiseido said it will continue its efforts to enhance its presence in the prestige cosmetics market centering on the European market; strengthen and support its family of brands in the US market; ensure sustainable growth in Asian markets, including China; and expand points of contact with customers in the masstige market in Asia.
The company expects sales to climb 5.5% in the current fiscal year.
Sales: $6.5 billion
Key Personnel: Stefan F. Heidenreich, executive board member, chief executive officer; Peter Feld, executive board member, Europe/North America; Ralph Gusko, executive board member, brands and supply chain; Dr. Ulrich Schmidt, executive board member, finance/human resources; Stefan De Loecker, corporate senior vice president, Near East region; and Patrick Kaminski, corporate senior vice president, Far East region.
Major Products: Nivea, La Prairie, Eucerin, 8 x 4, Labello, Florena and SLEK skin care.
New Products: Nivea Pure & Natural skin care, Nivea Invisible for Black & White deodorant, Nivea Body Repair & Care; Eucerin Complete Repair; La Prairie Eye Cream Platinum Rare and La Prairie Cellular Power Infusion.
Comments: Consumer product sales fell less than 1% last year. Corporate sales rose 2% to $7.8 billion. The company said sales of Nivea products rose 2.1% worldwide, driven by the success of Nivea deodorant, bath care and men's products.
With its continued focus on the Nivea brand, Beiersdorf exited the color cosmetics market and sold its regional brands Juvena and Marlies Moller. Overall, Beiersdorf reduced its European product range by nearly 20%. Why? Because skin care will account for 45% of global cosmetics sales by 2015 and Nivea is the No. 1 skin care brand in the world, according to Beiersdorf. Meanwhile, sales of Eucerin rose 4.8%, with sales within the Anti-Age line providing a lift. Sales of La Prairie rose 3.4%.
By region, sales in Western Europe fell 3.7%, primarily due to streamlining measures. Sales in Eastern Europe increased 5.2% due, in part, to good gains in Russia, Ukraine and Serbia. Sales in the Americas jumped 10.3% as North American sales rose 2.1% and Latin American sales surged 15.2%. Sales in Africa, Asia and Australia rose 1.8% as gains in India and South Africa were partially offset by weakness in China.
For the first quarter of 2012, group sales rose 6.9% as consumer sales increased 6.8%. Sales of Nivea products rose 10.1%, sales of Eucerin increased 7.8%, but sales of La Prairie declined 1.2%.
In personnel moves, in April, Thomas-B. Quaas retired as chairman of the executive board and switched to the supervisory board. His replacement, Stefan F. Heidenreich, 50, had been with Reckitt Benckiser, Bertelsmann and, most recently, the Hero Group. He began his career with Procter & Gamble.
This month, Umit Sbasi, who had been responsible for emerging markets for nearly a year, left Beiersdorf to pursue new opportunities. He was replaced by Stefan De Loecker, corporate senior vice president for the Near East region, and Patrick Kaminski, corporate senior vice president for the Far East.
Sales: $4.2 billion
Key Personnel: Bernard Arnault, chairman and chief executive officer; Antonio Belloni, group managing director; Pierre Code, vice chairman; Nicolas Bazire, development and acquisitions; Ed Brennan, travel retail; Chris de Lapuente, Sephora; Jean-Baptiste Voisin, strategy.
Major Products: Perfume, makeup and skin care. Brands include Christian Dior, Guerlain, Givenchy, Kenzo, Benefit, Fresh, Acqua di Parma, Parfums Loewe, Fendi and Pucci.
New Products: Dior--La Petite Robe Noire and Dahlia Noir fragrances and Dior Addict lipstick, Capture One Essential skin care; Guerlain--Rouge Automatique lipstick; Kenzo--Madly Kenzo Eau de Parfum; Benefit--They're Real mascara, Hervana blush, Ultra Plush lipgloss and B.right skin care.
Comments: Sales of perfumes and cosmetics rose 4% last year, but corporate sales soared 16% to nearly $33 billion--proof that luxury made a big comeback in 2011.
Within the perfumes and cosmetics business, fragrance accounted for 49% of sales, followed by cosmetics 34% and skin care products 17%. By region, Europe (excluding France) accounted for 37% of sales, followed by Asia (excluding Japan), 22%; other markets, 16%; France, 10%; US, 9%; and Japan, 6%. All of the brands played a part in the strong momentum of the Asian and American markets. Europe, despite the uncertain environment at the end of the year, also contributed to their growth.
By brand, the Parfums Christian Dior brand continued to excel, led by strong demand for J'adore, which was once again the leading female perfume in France in 2011 as well as the record-setting launch of Dior Addict lipstick. Guerlain sales were boosted by demand for Shalimar as well as the success of Orchidee Imperiale. Guerlain expanded its distribution by opening new boutiques in France, the Middle East and China. At Parfums Givenchy, the new women's fragrance, Dahlia Noir, launched in the second half of the year, enjoyed a promising start. Benefit made a very successful debut in Brazil.
For the first quarter of 2012, sales of fragrances and cosmetics rose 12% to nearly $1.2 billion. In perfumes and cosmetics, organic revenue growth stood at 9% in the first quarter of 2012. Christian Dior continued to benefit from demand for its leading perfumes J'Adore, Miss Dior and Dior Homme. Skin care and makeup sales also contributed to this strong performance, thanks to the growth of Dior Prestige and Dior Addict. Guerlain's new perfume, La Petite Robe Noire, had an excellent launch and the skin care range Orchidee Imperiale continued its strong growth across the world. Givenchy benefited from the performance of its new Very Irresistible product and new marketing campaign. Benefit and Make Up For Ever recorded remarkable growth, according to LVMH.
Sales: $3.6 billion
Key Personnel: Masazumi Kikukawa, director, executive officer and executive general manager of health and home care products.
Major Products: Oral care, skin care, beauty products, toiletries, fabric care, home care and household cleaners.
New Products: Top Hygia detergent, Look Mame-Pika toilet cleaner, Clinica Enamel Pearl toothpaste, Clinica Flat Cut and Clinica 3D Cut toothbrushes.
Comments: Sales of consumer products fell less than 1% last year, as Lion's consumer product business felt the effects of the Great East Japan Earthquake. Specifically, oral care and laundry detergent sales slipped due to the difficulty in procuring raw materials following the natural disaster.
Still, Lion maintains it is the No. 1 player in Japan in three categories (toothpaste, toothbrushes and liquid hand soap) and the No. 3 player in laundry detergent, fabric softener and dishwashing detergents. Now, Lion is implementing its V-1 Plan, which is focused on achieving qualitative growth in domestic businesses and developing new business value. That means launching new high-value-added products in growth categories such as oral care and liquid laundry detergent and increasing advertising.
Following the earthquake, Lion worked to launch and nurture brands that offer the benefits of "health, comfort and environmental-friendliness." For example, in oral care, sales of Dentor Systema toothbrushes and Dent Health and Hitect value-added toothbrushes rose, while in beauty care, a reformulated Ban antiperspirant proved popular.
Within fabric care, Kaori to Deodorant No Soflan Aroma Rich fabric softener rose. During the year, Lion introduced an enhanced version of its super-concentrated liquid detergent Top Nanox, which soon became the best-selling brand in the category. Last month, Lion introduced Top Hygia, a super-concentrated liquid laundry detergent that is said to prevent the growth of bacteria and odors on clothing by enhancing its antibacterial properties.
The company noted that sales of premium toothpaste are rising as Japanese consumers age and recognize the importance of oral care. Specifically, sales of the Dentor Systema brand series, which contributes to the prevention of periodontal disease, are continuing to expand rapidly and have recorded annual average growth of 16% since they were launched in 1997, according to the company.
Within beauty care, demand for antiperspirants and deodorants rose, reflecting electric power conservation measures and the hot weather during the summer. Similarly, due to the effects of the norovirus epidemic, incidents of food poisoning and other factors, demand rose for hand soaps and disinfectants. Sales of shampoo rose slightly, but sales of hair treatments and men's hair preparations declined. Within the beauty care business, Lion is focusing especially on hand soaps and antiperspirants and deodorants.
Household cleaner sales rose due to growing demand for toilet cleaners, a market marked by several new product launches. Lion expanded its lineup of dishwashing detergent products too, with the introduction of improved Charmy Crysta automatic dishwasher detergents were favorable. Meanwhile, sales of toilet cleaners received a big boost with the launch of Look Mame-Pika Toilet Cleaner, which Lion says makes it easy to clean with a "quick wipe" of toilet paper.
Sales of industrial and institutional cleaners were flat, due to a decline in production as a result of the Earthquake, flooding in Thailand and a stagnation in exports caused by the appreciation of the yen.
This year, Lion reorganized its health care and household businesses into one Health and Home Care business, to combine all the strengths in these businesses.
Sales: $3.3 billion
Key Personnel: Antonio Liz da Cunha Seabra, co-chairman, founder; Pedro Luiz Barreiros Passos, co-chairman; Guilherme Peirao Leal, co-chairman; Alessandro Giuseppe Carlucci, chief executive officer; Roberto Pedote, executive vice president, finance; Lucilene Silva Prado, executive director, legal affairs; Jose Vicente Marino, business vice president.
Major Products: Cosmetics, fragrances and personal care. Brands include Ekos soap, hair care and oils; Natura Faces, Aquarela and Una makeup; Chronos skin care, Natura Nature baby care, Vitaplant hair care; Natura fotoequilibrio sunscreens; Amo fragrances.
Comments: Sales rose 8.9% last year and net income was up 11.7%. The company notes that during the past five years, Natura has nearly doubled sales and its consultant base. The company's 1.4 million consultants serve nearly 100 million consumers. Last year, the company made its biggest investment ever, when it spent more than $210 million to expand production, develop logistics and improve technology.
Natura estimates that the size of the cosmetics, fragrances and toiletries market it operates in was worth $65 billion last year (compared to $63 billion for the US) and had a CAGR of 11.4% from 2006 to 2011. Or, to put it another way, the markets in which Natura operates represent 15% of the global CF&T market and have a growth rate more than two times that of the overall market.
How is Natura growing so quickly? One reason is consumer loyalty. Natura is the preferred brand by 47% of Brazilians. What's more, Natura is among the three most preferred brands in Argentina and Peru.
For the first quarter of 2012, sales rose more than 6% to nearly $740 million. Brazil accounted for nearly 90% of sales.
Sales: $2.7 billion
Key Personnel: Andrew Witty, chief executive officer; Simon Dingemans, chief financial officer; Emma. Walmsley, president, consumer healthcare worldwide.
Major Products: Oral care--Aquafresh, Biotene, Dr Best, Macleans, Odol and Sensodyne; Denture care--Polident, Poligrip and Corega.
New Products: Sensodyne Repair & Protect.
Comments: GSK is one of the world's leading pharmaceutical companies with corporate sales of nearly $44 billion last year.
Oral care product sales rose 8% last year, due in large part to the success of the Sensodyne brand, which grew 16%, driven by the launch of Sensodyne Repair & Protect, and the brand's ongoing roll-out in emerging markets. Denture care sales were up, thanks to double-digit gains in emerging markets, as well as growth in Japan and the US, according to the firm.
In October, 2011, Emma Walmsley was named president, consumer healthcare worldwide. She had been president of consumer health care, Europe. Walmsley joined GSK from L'Oreal where she worked for 17 years, holding a variety of marketing and general management roles in Paris, London and New York.
To keep growing in 2012, GlaxoSmithKline has refocused its consumer healthcare portfolio into four, large, high-value categories: wellness, oral health, nutrition and skin health. The company's goal is to become the world's most successful fast-moving consumer healthcare company, driven by science and values.
To help get there, in January, GSK sold several non-core brands to Prestige Brands Holdings for about $680 million. The brands, including BC, Goody's, Beano, Ecotrin, FiberChoice and Tagamet, had sales of approximately $200 million in 2011.
For the first quarter of 2012, consumer health care sales rose 1%, driven by an 11% gain in oral care sales, which reached $739 million. The company noted that Sensodyne registered its 12th consecutive quarter of double-digit growth.
Sales: $2.3 billion
Key Personnel: Kyung-bae Suh, president and chief executive officer; Young-so Kwon, marketing; Sang-bae Shim, supply chain management; Min-jeon Lee, cosmetics counseling; Dong-hyun Bae, planning and finance; Yoon Lee, human resources and support service; Hak-hee Kang, R&D Center; Min-cheol Suh, cosmetics retail; Jae-chun Yoo, China regional headquarters, Bong-hwan Kim, international; Chan-hoe Kim, mass cosmetics and sulloc; Kwang-yong Koh, strategic management.
Major Products: Cosmetics--Amorepacific, Hera, Sulwhasoo, Lirikos, Verite, Laneige, lope, Mamonde, TeenClear, Primera, InnisFree, Lolita Lempicka, Odyssey, Etude, Espoir. Personal Care--Mise-en-Scene, Ryoe, Happy Bath, Dantrol, Median, Songyeum; Health Care (including tea, beauty foods/supplements and drugs).
New Products: Happy Bath line extensions.
Comments: Sales rose 12.4% last year. Luxury product sales were strong (up 11.4%) due to good results in department stores and duty-free shops. Sales rose more than 10% in door-to-door sales, although the company noted that sales slowed in the second half of 2011.
According to AmorePacific, sales rose more than 15% within its Aritaum store channel (1,300 stores in Korea) and the online and home shopping sales channel, driven by customer communication via social media and increased marketing activities. Premium brands such as Laneige and lope posted good gains.
Mass market sales (which include the Sulloc tea business) surged 18%, driven by AmorePacific's top hair care brands, Ryoe and Mise-en-Scene, which expanded its line of functional products to cater to more customized individual needs. In addition, the company's top cleansing line, Happy Bath, expanded its market share with the addition of a body cleansing line as well as moisturizing products.
Korea accounts for more than 80% of company sales, but the company has operations throughout Asia, France and the US. Last year, international sales rose 30% to more than $350 million. China accounted for 46% of international sales last year. This year, AmorePacific is expanding its duty-free business in Hong Kong and Singapore, and is entering Indonesia, Malaysia and Vietnam.
Meanwhile, AmorePacific's R&D program is for the beans--literally. The company created a beauty bean garden (2,803 meters square) in Paju City to identify beans that would make good candidates for beauty ingredients.
According to its Vision 2015, AmorePacific's goal is to become a "global total care provider of beauty and health." The company's strategy is to grow into one of the world's top 10 cosmetics companies by developing 10 megabrands. Company executives say that they will build a foundation for sustainable growth by continuously searching for new growth drivers. Based on its core competency in Asian beauty, AmorePacific is developing products that satisfy the demands of the global market. At the same time, company executives insist they are determined to make AmorePacific of the most respected beauty companies that represents social contribution, environmental responsibility and positive stakeholder engagement.
12. BOLTON GROUP
Sales: $2.3 billion (estimated)
Major Products: Household care--Omino Bianco laundry care, WC Net bathroom cleaners, Carolin floor cleaners, SMAC metal and all-purpose cleaners, Overlay floor and surface cleaners, Merito ironing aids, Fornet oven cleaners, Last dishwashing liquid, Vetril glass cleaners, Argentil silver cleaner, Ouragan and Crofty drain pipe cleaners, WC Eend toilet cleaners (licensed brand), Cyclon heavy duty hand soap, Dubro kitchen care products, Solivaisselle dishwashing products, Nibro ironing aids and starch, D'Or natural soap for surfaces and textiles. Personal care--Borotalco soaps, shower gels, talcum powder; Neutro Roberts body care; Roge Cavailles body care; Sanogyl oral care; Somatoline cosmetic and slimming products; Roberts Fragrance personal care; Acqua Alle Rose facial cleanser; Citrosil disinfectant solutions, sprays and wipes; Botot mouthwashes; Wetties wipes; Soapy liquid hand soaps; Silx depilatories. Beauty--Collistar cosmetics, body treatments, facial treatments, tanning products, self-tanners, hair care, men's grooming and fragrance.
New Products: Collistar Capri Spring/Summer makeup collection, Sun Makeup Double Game, Magic Face Drops for Men, Magic BB.
Comments: Execs at The Bolton Group maintain that sales doubled in the past 10 years. During that time, the company has acquired 11 major companies and brands. Furthermore, during the past seven years, it has established new subsidiaries in five countries.
Household and personal care products represent only a portion of the company's business. Food represents 43% of sales, followed by personal and health care (19%), household care (19%), adhesives and glues (13%) and beauty care (6%).
By region, Italy accounts for 49% of sales, followed by France (16%), Rest of Europe (7%), Benelux, Greece and Spain (6% each), and rest of world (5%). Bolton Group is a leading player in Italy via its top-selling Collistar brand.
14. LG HOUSEHOLD & HEALTHCARE
Sales: $2.1 billion
Key Personnel: Suk Cha, vice chairman and chief executive officer.
Major Products: Household--laundry and dishwashing detergents, fabric softener and kitchen cleaners. Personal care--toothpaste, shampoo, soap, baby care, skin care, color cosmetics and toiletries.
New Products: VOV color cosmetics (acquisition), LacVert Volcanic Ash heating mask, 0 Hui Original Energy 100 Bluetox and Belif skin care.
Comments: Corporate sales rose more than 20% last year. Skin care accounts for 85% of company sales, with color cosmetics representing a distant second with 15% of sales. But the company hopes to boost its color sales via the October 2011 acquisition of VOV Corp., which had sales of nearly $41 million in 2010. LG paid a little more than $50 million for VOV, which is the No. 3 player in the Korean color cosmetics market.
By segment, personal care and household care sales rose more than 15% to exceed $1 billion, driven by gains in skin care, oral care, laundry care and dishwashing products. Cosmetic sales increased more than 13% to about $1.1 billion, thanks to strong sales of Whoo and Su:m skin care products, the successful launch of Belif skin care and overseas expansion of TheFaceShop.
At the same time, CEO Suk Cha, who was named Best Korean CEO for the third consecutive year by Asiamoney, told shareholders and analysts that the company will expand via four avenues:
1. Diversifying approaches in order to win the number one spot in the cosmetics market by building a strong position in the prestige category in competitive prestige cosmetics market by strengthening Ohui and Whoo brands, expanding prestige fermented Su:m and natural herbal brand Belif, as well as new and differentiated brands.
2. Entering new fields in the household goods business by developing more environmentally-friendly products.
3. Accelerating efforts to become the number one player in the beverage market through the maximization of synergy between Coca-Cola Beverage and Haitai Beverage.
4. Systemically executing solid and practical globalization schemes by focusing on growth opportunities in China, Japan and Southeast Asia.
Unfortunately, for the first time in years, gross margin slipped below 50%, falling to 49.7% in 2011. Still, overall, the good times continued into 2012, as first quarter sales jumped 17%.
Sales: $2.0 billion
Key Personnel: Kazutoshi Kobayashi, president.
Major Products: Skin care, cosmetics and toiletries sold under several brand names including Cosme Decorte AQ, Awake, Cosme Decorte, Beaute de Kose, Jill Stuart, Infinity, Grandaine, Crie, Predia, Visee, Phil Naturnt, Esprique, Sekkisei, Formule, Precious, Fasio, Nature & Co, Stephen Knoll, Happy Bath Day
New Products: Cosme Decorte de la Vie (hair care), Cosme Decorte Lacouture (makeup), Paul Stuart (men's skin care), Grandaine Luxage Astamax (skin care) and Softymo mineral wash (cleanser).
Comments: Sales fell 2.7% after declining nearly 1% the year before. International sales accounted for 12.7% of total consolidated sales, but the segment fell 1.3% during the year.
Kose noted that the Japanese economy was severely impacted by the Great East Japan Earthquake that occurred on March 11, 2011, but there was a slow recovery during the second half of the fiscal year. Still, according to data from the Ministry of Economy, Trade and Industry, there was an increase in sales volume but a decrease in monetary sales in calendar 2011 compared with 2010.
In Asia, the Chinese economy continued to expand but economic growth stalled in other areas with only a few exceptions, according to Kose. In this difficult environment, the company, Kose executives decided to switch from "defensive reforms" to "offensive reforms." One objective is to make core brands in Japan even more powerful. At the same time, the group is expanding overseas operations and new businesses that have growth potential. In addition, the group is taking measures in response properly to limitations on the supply of electricity and the environment for procuring raw materials as well as reinforcing the base of operations. The goal is to build a framework for business operations that can adapt with flexibility to shifts in market conditions.
By product category Kose invested in the Cosme Decode brand and other value-added products sold at stores that provide counseling to customers. There were also effective advertising and sales promotion activities to increase the number of customers, such as giving the Esprique brand a new image. Kose entered new business domains by introducing prestige cosmetics for men and establishing an e-commerce subsidiary for the full-Scale launch of an e-commerce business.
This year, Kose expects sales to rise 2.7% based on three initiatives: strengthen mass market businesses, cut the cost of manufacturing products and improve labor productivity. Company executives are hoping government economic initiatives provide a lift to Japan's economy, although they admit Japan's long-term deflation, European debt and rising energy costs are difficult problems to solve.
Sales: $2.0 billion
Key Personnel: Magnus Brannstrom, chief executive officer and president; Jesper Martinsson, chief operating officer; Gabriel Bennet, chief financial officer.
Major Products: Skin care, color cosmetics, fragrances, personal and hair care products, wellness and accessories.
New Products: Ecobeauty and Ecollagen 3D+ Deep Wrinkle skin care; Studio Artist color cosmetics, Jewel lipstick, Maxi Lash mascara; Architect, Delicacy, Eclat Weekend and Volare Magnolia fragrances.
Comments: Sales fell just over 1% last year. By region, CIS & Baltics accounted for 56% of sales, followed by Europe, Middle East and Asia (28%), Asia (10%) and Latin America (6%). Russia is far and away Oriflame's largest single market, accounting for more than 25% of corporate sales.
By product category, sales were led by color cosmetics at 24% of sales, followed by personal care and hair care and skin care, each accounting for 21% of sales. Fragrance was next at 20%, followed by accessories (10%) and wellness (4%). Only personal care and hair care and accessories and wellness posted gains last year, at 3% and 10%, respectively.
Oriflame's direct sales force now operates in more than 60 countries, having added Algeria last year. With the launch of Ecobeauty, Oriflame says it was the first company to introduce products certified by four independent environmental and fair trade organizations.
Last year, the company formed a partnership with the Women's Tennis Association and tapped the world's then No. 1 player, Caroline Wozniaki, as its global ambassador.
Also last year, the company redesigned its website, and attracted 20 million more visits than the previous year.
For the first quarter of 2012, sales rose 2% to $520 million. However, unit sales fell 5%, while the price/mix effect was 7%. During Q1, the sales force contracted 5% to 3.6 million consultants in Q1. CEO Magnus Brannstrom blamed the decline on a setback in recruitment that came during Q3 2011.
"Our efforts to return to growth and improve profitability have led to promising results on sales, productivity and margins--however, market dynamics remain challenging" said Brannstrom. "It is also important to highlight the cash flow, further reducing the net debt. In addition to these achievements we will in the coming quarter focus on growth of the sales force and thereby lay a solid foundation for the future."
By region, local currency sales increased by 16% in Asia, by 10% in Latin America and by 1% in CIS & Baltics while unchanged in EMEA. In April, Oriflame was selected as Brand of the Year in Russia.
15. POLA ORBIS
Sales: $2.0 billion
Key Personnel: Satoshi Suzuki, president, Pola Orbis Holdings Inc. and chairman, Pola Inc.; Hiroki Suzuki, president, Pola Inc.; Tsuneo Machida, president, Orbis Inc.
Major Products: Beauty and skin care products. Brands include Pola, Orbis, H2O Plus, Jurlique (acquisition), Three, PDC and Decencia.
New Products: Pola--B.A. The Mask, White Shot SX; Orbis-Excellent Enrich; Jurlique--Vitabright KX, Rose Moisture Plus, Purely Sun-Defying Moisturizer.
Comments: The Pola Orbis Group dates back to 1929 and beauty expertise runs deep via a mix of venerable flagship brands, recent acquisitions and new brand development. Beauty accounts for more than 90% of corporate sales.
In addition to Pola and Orbis, the group incudes H2O Plus, which it acquired in 2011, and most recently, Jurlique, which it officially added to the fold in early 2012.
Pola Orbis also has several brands "in development" including Acro Inc., which promotes Three, a prestige brand of natural skin care and makeup sold at department stores; Future Labo Inc., available via TV shopping channels; Decencia, a mail order business focused on sensitive skin; and PDC Inc., which sell cosmetics in drugstores. Plus, Pola Orbis is the exclusive distributor of Orlane in Japanese department stores via Orlane Japon Inc.
All told, Pola's sales account for 63% of net sales, Orbis is 31% and H2O Plus and other brands represent 6%.
For its most recent fiscal year, solid sales from Pola and H2O Plus, helped net sales rise for the second consecutive year, the company said.
Pola's net sales were $1.25 billion, up 0.8%, and operating income rose an impressive 10.3%. During the year, Pola expanded its store network with 33 new locations, bringing the total to 533. But store expansion doesn't mean Pola Ladies aren't out in the cold; the firm said it also increased its roster of sales women too.
One of the company's newest products, Pola's B.A. The Mask, garnered beauty awards from leading magazines after its October 2011 launch. Applied as a foam that does not need to rinsed off, this innovative mask pulled in sales figures 50% above the firm's initial target.
At Orbis, sales fell 2.9% to $618.1 million, but operating income rose 5.8%.
Sales of H2O Plus rose an impressive 32.2% to $122.6 million, but it recorded an operating loss of $24.6 million.
One of the firm's newest brands, Three, saw sales rise 50% in 2011, Pola said.
Sales: $1.8 billion (estimated)
Key Personnel: Alain and Gerald Werthheimer, co-owners; Maureen Chiquet, chief executive officer.
Major Products: Fragrance--Chanel No.5, Allure, Allure Homme, Coco, Coco Mademoiselle, Chance, No.19, Cristalle, Pour Monsieur, Antaeus, Egoiste, Les Exclusifs, Bleu de Chanel. Skin care--Sublimage, Ultra Correction Lift and Line Repair, Hydramax + Active, White Essentiel, Le Blanc, Hydra-Beauty. Color cosmetics--Rouge Allure, Rouge Coco, Le Vernis, Inimitable, Inimitable Intense, Les 4 Ombres, Vitalumiere, Joues Contrastes.
New Products: Fragrance--Chanel No. 5 Sheer Moisture Mist; Cosmetics--Les Essentiels de Chanel (Fall color collection) and Bombay Express de Chanel; (makeup); Skin care--Sublimage La Creme, Le Blanc clarifying serum, Hydra Beaute serum.
Comments: The fine fragrance industry made a big comeback in 2011 and few companies were better positioned to take advantage of the surge than Chanel. After all, prestige fragrance sales rose 11% last year, according to The NPD Group, Port Washington, NY. Sales of fragrances that retail for more than $100 jumped 57%. Fragrance accounts for more than half of Chanel's sales, followed by makeup and skin care.
Earlier this year, Chanel won a Fragrance Foundation FiFi award in the Women's Media Campaign for Coco Mademoiselle, which just happened to be the best-selling women's scent in the US last year, according The NPD Group. Coming in at No. 4 was Chanel No. 5. On the men's side, Chanel's Bleu de Chanel was the No. 2 selling scent.
Sales: $1.7 billion
Key Personnel: Marc Puig Guasch, chairman and CEO; Manuel Puig Rocha, vice chairman; Jose Manuel Albesa, chief brand officer; Javier Bach, chief operating officer; Eulalia Alfonso, chief human resources officer; Joan Albiol, chief financial officer.
MajorProducts: Fragrances--Paco Rabanne, Comme De Garcons, Carolina Herrera, Nina Ricci, Prada, Antonio Banderas, Shakira, Agua Brava, Brummel, Pacha, Quorum, Sportman. Cosmetics--Vitesse, Payot. Toiletries--Heno De Pravia.
New Products: CH Men Sport, Valentina eau de parfum by Valentino with ancillaries (body oil, shower gel, lotion), Prada Infusion d'Iris Eau de Parfum Absolue.
Comments: Puig continues to increase its market share worldwide in the selective perfumery sector, up from 5.1% in 2007 to 7.6% in 2011. That jump, according to the company, makes Puig the No. 7 player in the global fragrance market.
All told, this fragrance and fashion house recorded a 12% rise in net revenues to $1.7 billion, with international markets generating 80% of that business, up from 64% in 2007. Operating profit (EDIT) was up as well to more than $270 million and net income posted a 19% gain to over $200 million.
One of the main factors behind the growth were the launches of 212 VIP Men and CH L'Eau by Carolina Herrera. Puig said 1 Million by Paco Rabanne continued to be successful by maintaining its position near the top of world rankings and the launches of Valentina by Valentino and Prada Candy by Prada fragrances were also very positive.
In addition, Antonio Banderas' The Golden Secret, S by Shakira Eau Florale and Mango allowed Puig to maintain a significant position in the fragrance masstige category in Spain and other international markets, the firm said.
Geographically, Spain remains the main market for Puig, although the country accounted for just 20% of net revenues, down from 36% in 2007. The shrinking share stems from contraction of the Spanish market and the sale of non-strategic brands, according to Puig, which continues looking to other countries for growth. Currently, Puig sells its products in more than 130 countries and has subsidiaries in 21 of them.
Revenues in Q1 of 2012 grew by 20%, which should put Puig on track to hit its goal of topping [euro]1,400 million in net revenues by the end of the year.
19. YVES ROCHER
Sales: $1.7 billion (estimated)
Key Personnel: Bris Rocher, chairman and chief executive officer.
Major Products: Skin care and cosmetics. Brands include Yves Rocher, Petit Bateau, Stanhome, Dr Pierre Ricaud, Daniel Jouvance, Kiotis and ID Parfums.
New Products: Deep Wrinkle Expert Care Day-Night, On-Target Filler Eye Wrinkle Solution, Face & Body Comfort Cream, Pure System (daily exfoliating cleanser, clarifying toner, stop blemish lotion, pore clearing mask, blemish corrector, pure system cleansing duo and pore clearing mask), Restorative Lip Balm with shea butter, Moisturizing Lip Balm with grape extract.
Comments: The company distributes 300 million products in more than 80 countries. In recent weeks, privately-held Yves Rocher has been rumored to be a takeover target by Coty.
Just last month, Sanofi sold its 19.3% stake in the Yves Rocher Group to Societe Financiere des Laboratoires de Cosmetologie Yves Rocher, subject to certain closing conditions. Upon closing of this transaction, which is expected to take place before the end of the third quarter, the Rocher family will control more than 95% of the Group's capital. The sale price was not undisclosed.
Sanofi acquired a stake in the Yves Rocher Group's capital in 1973 and divested part of its stake in the early 2000s.
"We are pleased to have been able to support the development of the Yves Rocher Group for about 40 years,"said Jerome Contamine, executive vice president, chief financial officer, Sanofi. "The decision to divest is in line with the Group's objectives to focus on its strategic activities."
At this year's FiFi Awards, the fragrance industry's annual salute to itself, Yves Rocher North America's Comme une Evidence Green won the Direct To Consumer Men category.
Sales: $1.6 billion (estimated)
Key Personnel: Christian Courtin-Clarins, chairman; Philip Shearer, chief executive officer; Pankaj Chandarana, chief financial officer; Olivier Courtin, R&D director.
Major Products: Skin care sold under the Clarins and Kibio label as well as fragrances sold under a variety of brands, licenses and distribution partnerships (including Thierry Mugler, Azzaro, Swarovski, DavidYurman, Porsche Design).
New Products: Energizer skin care, Super Restorative Decollete and Neck Concentrate, Extra-Firming Day, Beauty Flash, Instant Smooth Crystal lip balm, Clarins Men Super Moisture Balm and Gel.
Comments: Group sales rose more than 10% last year. CEO Philip Shearer says he is determined to make Clarins the No. 1 brand in the global prestige skin care market. But to get there, the company will have to do a better job in key markets such as the US. That's because, while Clarins hold a 16% share of Europe's prestige skin care market--including a 26% share in France and 21% share in the UK--its US share is just 4%, according to the company.
According to industry sources, Clarins is aiming for a sales target of [euro]1.3 billion for 2012, which would represent a 30% jump over the pre-crisis figures of three years ago.
Just last month, Clarins said it will relaunch its Club Clarins loyalty program in the US. Club Clarins USA offers Customers the opportunity to redeem special gifts and sample sets reserved for its VIP members. Customers can track their purchases, rewards and earned points and gain access to exclusive information all in one place online.
The skin care and cosmetics company is working with Canadian company LoyaltyMatch Inc. on the project.
"We chose LoyaltyMatch OnDemand because it provides a streamlined platform with the existing features we require and the ability to customize the site as wanted," said Han Wen, director of internet marketing for Clarins USA. "We wanted to manage the site administration ourselves, with support from LoyaltyMatch when needed. LoyaltyMatch OnDemand could do all that." LoyaltyMatch OnDemand is a loyalty program Software as a Service (SaaS) platform enabling the full integration of online and offline consumer presence including social media, mobile, web and purchase data. It can be deployed as a stand-alone solution or integrated with existing social, web, mobile, e-commerce or POS systems.
Sales: $1.5 billion
Key Personnel: Eduardo Belmont Anderson, president; Claudia Maria Michele Vilaran Zegarra, vice president, markets; Erika Herrero Bettarel, vice president, sales; Jorge Luis Diaz Iglesias, vice president, innovation; Jose Gustavo Arrospide Del Busto, advisor; Juan Carlos Diaz Yepes, vice president, global services; Juan Carlos, Saldarriaga Arteaga, vice president, cluster; Luis Fernando Salcedo Ponce de Leon, vice president, cluster; Marcos Resca de Oliveira, vice president, operations; Maria Del Rosario Arias Flores, vice president, human resources.
Major Products: Skin care, makeup, fragrances, body care and health care. Brands include L'Bel, e Sika, Gloss Lava, Libertage, Resurgie, Collagenesse, Supremacie Teint, Esika 5 en 1, Renovance, Desafiance, CelMvance.
New Products: Neuvive Si, Dermo Dante SOS, UV Defense 365 Total, Cysoltaion Anti-Acne, Effet Parfait eyelash treatment, Mineral Line, Iridilips, Spektacular mascara, Full Mousse, Perlips.
Comments: Belcorp is on the move. The direct-sales beauty company, one of the largest in Latin America, has 8,000 employees, more than 950,000 beauty consultants and 300-plus suppliers throughout the world. The company proudly notes that 74% of employees are women and 80% of top-level managers are female.
As a result of a major global expansion strategy, the company has established operations and sales in 16 countries in the Americas.
Belcorp's production centers are located in Colombia, Peru, Mexico, Brazil and France, and its production plant in Tocancipa, Colombia is considered one of the most modern in Latin America, turning out more than 450,000 products every day.
To keep close to the consumer, every year Belcorp holds approximately 1,000 studies involving 100,000 women within the countries it operates.
23. PIERRE FABRE
Sales: $1.3 billion
Key Personnel: Pierre Fabre, founder.
Major Products: Consumer and professional skin care and hair care products sold under brand names that include Avene, Ducray, A-Derma, Pierre Fabre Dermatology, Klorane, Rene Furterer, Elancyl and Galenic.
New Products: Avene--Men's Care Shaving Essentials, High Protection Tinted Compact SPF 50. Galenic--Pur makeup removers, Milaya anti-aging skin care for mature skin; Rene Furterer--Tonucia anti-age hair treatment. Elancyl--Cellu Slim.
Comments: Pierre Fabre operates in the personal care space via its dermo-cosmetic unit, which tallied sales of $1.3 billion in 2011 via sales of skin care and hair care products sold to consumers and via dermatologists and pharmacists as well. Corporate sales were $2.6 billion in 2011, which incudes Fabre's medical/drugs-focused operations. That arm recently inked a deal with US-based biopharma firm Adventrix Pharmaceuticals in which Fabre will contract manufacture (in clinical trials) the active ingredient in ANX-188, Adventrix's lead candidate that indicates improves microvascular blood flow and has potential application in treating a wide range of diseases and conditions, such as complications arising from sickle cell disease.
Fabre says its corporate culture centers on taking a "rigorous approach" to business, and as such, 5% of its turnover is dedicated to research and development.
The firm is taking a rigorous approach to its raw material supply as well. For example, as part of an ongoing mission to protect plant heritage, Institut Klorane formed a partnership with the International Union for Conservation of Nature (IUCN), the National Botanical Conservatory and local participants to help save Calendula maritima, a species endemic to Sicily that is in danger of extinction from pollution from cars, illegal trash dumping, and the presence of Carpobrotus edulis, an exotic invasive plant. Within that endeavor, Institut Klorane is developing educational tools to bring awareness to the general public and schools of sustainable protection measures for plants and their ecosystems. For a selected number of regional schools, a comprehensive curriculum is scheduled for 2012/2013. It entails biodiversity education from a botanist about the threat of extinction weighing on Calendula maritima, field cleaning, seed planting in the classroom and reintroduction of the plants in situ.
23. PZ CUSSONS
Sales: $1.3 billion
Key Personnel: Alex Kanellis, group chief executive; Chris Davis, commercial director; Brandon Leigh, group finance director; John Pantelireis, supply chain director; Michelle Feeney, chief executive officer, PZ Cussons Beauty.
Major Products: Personal care, toiletries beauty and hair care--Imperial Leather, Joy, Cussons Baby, Robb, Cussons Pure, Premier, Carex, Venus, Luksja, Original Source, Sanctuary Spa, Charles Worthington, St. Tropez, Fudge (acquisition). Household products--Morning Fresh, E, Radiant, Robb and Duck.
New Products: Fudge hair care (acquisition). Cussons--Mum Me personal care. St. Tropez--Perfect Legs, Self Tan Dark Range; Gradual Tan Plus Firming and Toning. Sanctuary--Active Reverse range (with Darcey Bussell as the first Sanctuary Ambassador), Youth Boosting Ultimate Facial Cleansing Oil, Brightening BB Cream, Deep Cleanse Facial in a Box, Deep Cleanse Blemish Serum. Charles Worthington--Salon at Home Collection including Straight and Smooth, Strength and Repair and Shine Booster Kits, 25th Anniversary Limited Edition Full Volume range, Salon at Home Secrets Collection (October).
Comments: Corporate sales hit $1.3 billion for Cusson's fiscal year ended May 31, 2011, up 6.4%. Operating was $176.0 million, up 6.6%. To kick off 2012, PZ Cussons Beauty acquired the Fudge hair care brand from Australian-based Sabre Group for about $40 million. Established in 1991, Fudge is a leading premium hair care brand, sold predominantly through salon distribution in the UK, Australia and New Zealand. It is best known for its styling range, which includes well-known Hair Shaper. Approximately 50% of Fudge sales are currently in the UK and Europe and 50% come from Australia and New Zealand. Fudge's revenue in 2011 was $25.5 million.
Michelle Feeney, CEO of PZ Cussons Beauty, called Fudge "a natural fit for our portfolio as we continue to bring well-loved brands back to the forefront and make beauty accessible to all."
Could more acquisitions be on the way? In July, Cussons secured a $222 million debt refinancing deal, which, according to UK-based press reports, will give the firm the room it needs to "take advantage of market opportunities."
Sales: $1.2 billion
Key Personnel: Chris Bull, chief executive officer; Richard Armitage, finance director; Colin McIntyre, divisional managing director, UK; Andrea Barbier, divisional managing director, western continental Europe; Grzegorz Krol, divisional managing director, Central and Eastern Europe; Thibaut Eissautier, group purchasing director and head of group R&D.
Major Products: Household care (dishwash, laundry care, household cleaners, air care) and personal care (hair care, baby care, body products, shaving products, oral care and skin care). Brands include Surcare, Clean 'n Fresh, Oven Pride, Lime Lite, Clean Right, Actiff, Cobra, Bonaria, Isabel Yplon, Avea.
New Products: Private Label household cleaning products using Byotrol technology, private label laundry sachets in France and Italy.
Comments: Sales were flat last year at Europe's largest private label house. Household care accounted for 80% of sales, with personal care representing 20%. McBride's brass proudly notes that they supply more than 95% of Europe's top 20 retailers including Aldi, Auchan, Carrefour, Casino, Edeka, Leclerc, Metro, Rewe, J Sainsbury's, Tesco and Asda/Walmart. In fact, McBride is the No. 1 private label producer of household and personal care in UK, France, Italy and Poland.
While sales fell in the UK and Western Europe, sales in Central and Eastern Europe jumped 18% to $222 million.
Having conquered much of Europe, then, McBride is setting its sights on Asia. Last year, the company acquired Fortlab in Malaysia and Newlane Cosmetics in Vietnam, and expanded McBride's Zhongshan manufacturing capabilities in China. In addition, McBride opened a sales office in Australia.
The company's core growth categories include liquid laundry detergents, automatic dishwashing detergents and hard surface cleaners. Now McBride has identified several new growth opportunities in male grooming, mouthwash, skin care and non-aerosol air care.
For the six months ended Dec. 31, 2011, sales rose 3% to nearly $674 million. Sales in the UK rose 3%, sales in Western Europe were up 4%, sales in Central and Eastern Europe gained 5%, but sales in Asia fell nearly 4%.
Sales: $1.1 billion
Key Personnel: David Boynton, group managing director; Benoit Mennegand, CFO/IT/supply chain; Chris Giunta, vice president of finance and accounting; Christina Polychroni, vice president of marketing and public relations; Teresa Gefter, vice president of retail sales; David McConnachie, vice president of retail development; Franck Vergara, vice president of wholesale UK and US; Suria Porta, vice president of human resources and learning and development; Matt Kritzer, vice president of international web development; Jean--Louis Pierrisnard, chief scientific officer.
Major Products: Divine Cream, Shea Butter Hand Cream, Shea Butter Ultra Rich Body Cream, Almond Shower Oil, Almond Milk Concentrate, Irnmortelle Precious Cream, Verbena Eau de Toilette, Aromachologie Repairing Shampoo, and Angelica Hydration Cream.
New Products: Immortelle Brightening Essence, Immortelle Brightening Moisture Cream, Immortelle Precious Serum, Rose des Champs, Amande Shower Scrub, Amande Beautiful Shape, Amande Smooth Hands, Angelica Instant Hydration Masque, Angelica Exfoliating Gel, Angelica Hydration Face Mist, Radiance and Color Shampoo, Radiance and Color Conditioner, Radiance and Color Mask, Eau de Cologne Eau Universelle, Eau de Cologne Eau Ravissante, Eau de Cologne Eau Captivante, Shea Ultra Rich Face Cream, Shea Protective Cream SPF 20 and Shea Ultra Gentle Moisturizer. To be launched: Bonne Mere collection, Immortelle Precious Serum, Shea Butter limited editions, Holiday 2012 collection.
Comments: Making news headlines this year, Club Med announced an exclusive partnership with L'Occitane to create the first L'Occitane branded spa in North America. The spa opened in December 2011 at Club Med Sandpiper Bay, an all--inclusive family resort in Florida.
The 5,000-sq.-ft. spa Features seven indoor treatment rooms including one designed for couples massages, a manicure and pedicure area, Zen lounge and a L'Occitane boutique featuring more than 80 products. The spa experience and interior decor was specifically designed for Club Med Sandpiper Bay.
"Each L'Occitane product is a multi-sensory spa experience in itself--our partnership with Club Med takes the indulgence one step further with expert treatments," explained David Boynton, L'Occitane group managing director North Atlantic and Australia. "We're thrilled to offer L'Occitane fans a new way to experience Provence in an elegant setting."
In addition to adult treatments, the spa also features teen and junior treatments for younger guests, including pedicures and facials.
Sales: $874 million
Key Personnel: Kazuyoshi Miyajima, chairman and representative director; Yoshifumi Narimatsu, chief executive officer and representative director; Kazuyuki Shimada, director, executive managing officer; Haruki Murakami, director, executive managing officer; Kenichi Sugama, director, executive managing officer; Mayuko Yamaoka, director, executive officer; Toru Tsurusaki, director, executive officer; Jyunji Iida, director; Akihiro Yanagisawa, director; Norito Ikeda, outside director; Yasushi Sumida, executive officer; Norihiro Shigematsu, executive officer; Yoshihisa Hosaka, executive officer; Yoshiyuki Nishi, executive officer; Mitsuko Yazaki, executive officer.
Major Products: Cosmetics and skin care sold under Fancl and Attenir brand names, nutritional supplements including Tense Up, a beauty product.
Comments: Corporate sales of $1.05 billion were down 6% for the year ended March 31, 2012. Cosmetics sales fell 3.9% to just under $550 million and its nutritional business sales fell 4.3% to approximately $324 million.
Within its cosmetics business, the Fancl and Attenir brands reported that their sales fall 2.8% and 6.5%, respectively, to $436.8 million and $97.8 million. The firm said the sales dip at Fancl came from restrained purchasing prior to a rebranding effort, despite firm sales of the brand's Mild Cleansing Oil, Facial Washing Powder and other principle products. There was a similar tale at Attenir, as sales skidded despite a "firm showing" from renewed and re-released Class A Basic Skin Care, according to the company. Fancl's "other" cosmetics business tallied sales of $14.3 million, down 16.5%.
The largest sales outlet for Fancl's cosmetics business is mail order, and within that sector, cosmetics sales fell 4.9%. Retail cosmetic sales fell 3.6% and wholesale/others fell 11.9%. On a positive note, overseas cosmetics sales posted a 3.5% gain, according to the company.
Fancl's nutrition business also took a hit this past year as sales sunk by 4.3%. Specifically, sales of Tense Up beauty supplement declined and other products dropped too, following restrictions on the imports of foodstuffs by the Chinese government.
Fancl's other operations (including kale juice) accounted for just over 17% of total corporate revenues, coming in at $183.6 million.
With corporate performance sliding, Fancl has decided to give itself a makeover of sorts, including the reaffirmation of its commitment to cosmetics and health food products and sale of the Iimono Ohoku mail order business. The changes are aimed at achieving consolidated net sales of 101.0 billion yen for fiscal 2014, according to the company.
To reach that goal, company executives will establish Fancl as a global premium brand with a core focus on "preservative free" technology beauty products; promote the seamless expansion of a new counseling system throughout its mail order, direct and Internet sales; and ramp up its overseas business.
In January, the company's health business will begin official operations as the Fancl Health Science brand, offering expanded products for both middle age and elderly consumers.
Sales: $793 million
Key Personnel: Mike Jatania, chief executive officer; Jon Osborne, chief operating officer; Aart Weijburg, non-executive director; Charles Hinkaty, non-executive director; Philip Smith, non-executive director; Randy Sloan, president.
Major Products: Hair care--Aqua Net, Bristows, Finesse, Vosene, Vosene Kids; Cosmetics and skin care--CD, Handsan, Lypsyl, Simple Bar Soap, Witch Skin Care; Bath luxuries and fragrance--Yardley of London; Oral care--Rapid Whitey.
New Products: CD Intimate Care Wash; Vosene Silver Care and Anti-Dandruff For Men (line extension); Vosene Kids Detangling Conditioner; Witch Anti-Blemish BB Cream; Yardley Royal English Daisy bath and shower collection, Royal Diamond fragrance, Skin Indulgence bath & shower collection; Finesse Color Lock Styling Aids, AquaNet Silver Beauty. Upcoming Launches--Vosene Kids Bath and Shower Oil Therapy, Vosene Kids Moisturising Bubble Bath and Body Wash
Comments: It was a busy year for brand innovation at Lornamead. The Vosene medicated hair care range, which debuted in 1949, was reformulated and repackaged.
Vosene has introduced a series of new variants--more than doubling the offering--to complement the existing range that are perfect for all the family's needs and hair types, encapsulated in a brand-new sleek, tear-drop shaped bottle, according to the company.
Following the highly successful launch of Vosene Kids, the hair care range that helps prevent head lice, the range was extended with the launch of a Detangling Conditioner specially developed with natural jojoba, sunflower and grapeseed oils. The brand also extended into hair and body care with the launch of Afterswim Hair and Body Wash and Sensitive Hair and Body Wash.
Last year also saw the launch of AquaNet Silver Beauty daily hair care products, specially designed to address the needs of graying hair. The advanced formulas have a unique blend of hydrators to improve manageability and tame flyaway grays, restoring softness to the entire head of hair. An exclusive mix of subtle color enhancers tone down yellowness, turning partial grays into beautiful natural highlights, claimed Lornamead.
Lornamead's leading bath and body brand, Yardley London, has for centuries been a manufacturer of fragrance by royal appointment, currently holding two royal warrants and six within its lifetime. It is often stimulated by its own royal heritage and was inspired by the future princess, Princess Catherine Middleton, to create a new youthful, light and fun fragrance. The Princess' English beauty and energetic and fun loving character have been successfully encapsulated in the new Royal English Daisy fragrance. This summer Yardley London was also proud to introduce its first floral bouquet, crowned Royal Diamond--a celebration of British elegance and occasion, according to the company.
In March 2012 Finesse launched its new Finesse Color Lock Styling Aids, an advanced way to get longer lasting color as part of the regular home styling routine. Finesse Color Lock styling products contain a revolutionary, patented polymer system with water-resistant, film-forming properties. This polymer that sets the hairstyle also helps seal in hair color pigments, allowing hair to retain up to 75% more color through repeated shampooing, said the company.
"We've taken the latest in color saving technology and formulated it into high quality styling forms that women are already using every day," said Randy Sloan, president, Lornamead Inc. "Women who use Color Lock will get what they want most--longer lasting hair color and beautifully styled hair--without having to add any extra products to their daily regimen."
Sales: $784 million
Key Personnel: Yoshihiro Kaneda, group chairman; Hiroo Kaneda, group honorary chairman.
Major Products: Oral care products sold under the Gum and Butler brand names, and personal care products including hair care and skin care (Equitence).
New Products: Gum PerioShield Oral Health Rinse, Gum PerioBalance Daily Dental Probiotic, Gum Soft-Picks, Gum Proxabrush Go-Betweens Cleaners, Gum Technique Deep Clean Toothbrush, Gum Canker-X Site Specific Oral Pain Reliever Gel, Gum Eez-Thru Flossers and Gum Star Wars Kids Toothbrushes.
Comments: It was a busy year for Sunstar, with an acquisition, and expansion and new collection of oral care products linked to one of the most popular movies of all-time.
In November 2011, Sunstar Suisse SA, a company of the Sunstar Group, took over Degradable Solutions AG, a spin-off of the Federal Institute of Technology Zurich (ETH), with head office in Schlieren. According to the company, this gives Sunstar access to the cutting-edge technology and the market-proven products of Degradable Solutions. In pursuit of its strategic goal of becoming a total oral health company, Sunstar is expanding its research and business activities from prevention to therapy with this acquisition. The founder of Degradable Solutions remains the CEO of the company.
Later on in 2011, the Sunstar Group expanded its manufacturing network into Europe with the acquisition of Interbros GmbH from the Krallmann Group of Germany. Interbros, a 180-year-old manufacturer of high quality toothbrushes and more recently, interdental cleaning picks, is an excellent fit with Sunstar's goal of establishing a manufacturing base in Europe, the largest oral care products market in the world, the company contends. In order to continue serving Sunstar's rapidly growing business in Europe, Interbros will provide a much-needed addition to the company's supply chain structure and will play an expanding role in the manufacture and distribution of products for customers throughout Europe, as well as to Africa, the Middle East and other regions around the world.
In early 2012, Sunstar Americas, Inc., manufacturer of Gum and Butler brand products, launched the Gum Star Wars line of toothbrushes featuring three different products in unique character designs (Analcin Skywalker, Yoda, Darth Vader and Clone Captain Rex) from LucasFilm Ltd.
Sales: $757 million
Key Personnel: Motonobu Nishimura, executive president, representative director; Masayoshi Momota, senior managing executive officer, chairman of subsidiary, director; Yoshiaki Saito, managing executive officer, director; Ryuichi Terabayashi, managing executive officer, director; Kazuyoshi Okada, managing executive officer, director; Yasuaki Kameda, executive officer, director of second chain stores sales; Hiroshi Kanayama, executive officer, director of second product development.
Major Products: Men's toiletries--Gatsby, GB and Lucido; Women's toiletries--Fraiche, Treatia, Lucido-L, Produce, Pixy, BabyVeil, Cleansing Express, Aroma Breeze and Simplity.
New Products: Gatsby Moving Rubber Hair Wax, Lucido-L Designing Pot, Lucido-L Foaming Hair Color.
Comments: Net sales for the fiscal year ended March 31, 2012, rose 4.4%. This was the second year in a row of record revenues for the group. Mandom attributed the positive performance to gains in its core domestic Gatsby line of products, as well as strong sales of women's cosmetics products at its Indonesian subsidiary and increased sales at other overseas subsidiaries.
On March 1, Mandom established Mandom Corporation (India) Private Limited, its 11th overseas subsidiary. The unit will lay the foundation of, and further expand, its cosmetic business in the fast-growing Indian market, the company said.
Along with its business, Mandom is looking to expand its global outreach--as seen in a boom in social networking as well as a new marketing campaign for its leading personal care brand, Gatsby. In 2011, Mandom Corp. opened two English-language Gatsby sites--a global website and a Facebook page--as a means of communicating with more consumers on a global basis.
Gatsby, which was introduced in 1978, is a top-selling cosmetics brand among young Asian men. But there's growing interest in the West for the looks Gatsby products help style and create, said the company.
Consumers in Asia and the Westare posting articles and videos about Gatsby on the internet, including SNS and video-sharing sites, showing an increased interest for the brand and hairstyles groomed with Gatsby products. This year, Mandom kicked off a new campaign targeting worldwide consumers on its Gatsby English-language global website. In the campaign, the Japanese brand collaborates with the Yasutoko Brothers (Eito and Takeshi), who are half-pipe inline skating world champions.
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|Publication:||Household & Personal Products Industry|
|Date:||Aug 1, 2012|
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