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The International Top 30: it's been a Wild ride ... and it may get wilder.

CONSUMER PACKAGED GOODS COMPANIES such as Unilever, L'Oreal, Shiseido and Kao weathered a rough start to 2009, before settling in and posting good results for the second half of the year. Things got off to a strong start in 2010 too, as consumers appeared to regain their appetite for makeup, laundry detergents and even hard surface cleaners.

But as the year passed the halfway mark, it appears as if a lot of question marks are weighing heavily on economists' and consumers' minds. For example, massive sovereign debt woes in Portugal, Italy, Ireland, Greece and Spain have sent gyrations throughout the global economy. Meanwhile, anemic consumer spending in the U.S. has many observers wondering if the tepid economic recovery has staying power. Of course, most leaders in the household and personal products industry are quick to point out that innovative products can propel sales forward in even the choppiest economic waters. To find out more about their innovative products, sales results and in many cases, plans for 2010 and beyond, be sure to read The International Top 30 on the following pages.

Now in its 20th year, The International Top 30 provides a snapshot of the leading household and personal products companies with global headquarters outside the U.S. As in years past, Unilever leads the way with household and personal product sales in excess of $26 billion. Rounding out the top five are L'Oreal, Reckitt Benckiser, Henkel and Kao.

Companies are ranked according to sales of household, personal care and beauty products for their most recently concluded fiscal year. Sales are translated from local currency to U.S. dollars using an average exchange rate for the fiscal year reported. For privately held firms, sales are estimated via a variety of industry sources. Of course, if you are looking for results for U.S.-based companies, be sure to read The Top 50, which is available online at Happi.com.

As always, we hope you enjoy this edition of The International Top 30, and we welcome your comments and suggestions for new companies on our list.

THE INTERNATIONAL TOP 30

1. Unilever

United Kingdom * $26.2 billion

2. L'Oreal

France * $24.3 billion

3. Reckitt Benckiser

United Kingdom * $12.1 billion

4. Henkel

Germany * $9.9 billion

5. Kao

Japan * $8.8 billion

6. Beiersdorf

Germany * $6.9 billion

7. Shiseido

Japan * $6.8 billion

8. LVMH

France * $3.8 billion

9. GlaxoSmithKline

United Kingdom * $2.7 billion

9. Lion

Japan * $2.7 billion

9. Yves Rocher

France * $2.7 billion

12. Natura

Brazil * $2.1 billion

13. Kose

Japan * $1.8 billion

13. Oriflame

Sweden * $1.8 billion

15. Chanel

France * $1.5 billion

16. Clarins

France * $1.4 billion

17. Amore Pacific

South Korea * $1.3 billion

17. Puig

Spain * $1.3 billion

19. LG

South Korea * $1.2 billion

20. Pierre Fabre

France * $1.1 billion

21. Pola

Japan * $1 billion

22. PZ Cussons

United Kingdom * $963 million

23. Bolton Group

The Netherlands * $900 million

24. Sunstar

Switzerland * $753 million

25. Lornamead

United Kingdom * $696 million

26. Menard

Japan * $642 million

27. Mandom

Japan * $585 million

28. Fancl

Japan * $512 million

29. Sisley

France * $500 million

30. Colomer

Spain * $420 million
 ALPHABETICAL LISTING

Amore Pacific 17
Beiersdorf 6
Bolton Group 23
Chanel 15
Clarins 16
Colomer 30
Fancl 28
GlaxoSmithKline 9
Henkel 4
Kao 5
Kose 13
LG 19
Lion 9
L'Oreal 2
Lornamead 25
LVMH 8
Mandom 27
Menard 26
Natura 12
Oriflame 13
Pierre Fabre 20
Pola. 21
Puig 17
PZ Cussons 22
Reckitt Benckiser 3
Shiseido 7
Sisiey 29
Sunstar 24
Unilever 1
YvesRocher 9


1. Unilever

United Kingdom

www.unilever.com

Sales: $26.2 billion

Key Personnel:

Paul Polman, chief executive officer; Michael Treschow, chairman; Jean-Marc Huet, chief financial officer; Douglas Anderson Baillie, president, Western Europe; Professor Genevieve Berger, chief R&D officer; Harish Manwani, president, Asia Africa; Sandy Ogg, chief human resources officer; Michael B. Polk, president, global foods, home and personal care; Pier Luigi Sigismondi, chief supply chain officer; Keith Weed, chief marketing and communications officer

Major Products:

Personal care--Axe/Lynx, Dove, Lifebuoy, Pond's, Rexona, Signal, Close-Up, Sunsilk, Lux, Vaseline, Tigi. Household care--Persil/Omo, Cif, Comfort, Domestos, Sunlight, Omo, Radiant, Surf, Snuggle

New Products:

Personal care--Dove Minimizing Deodorant, Signal White Now, Clear shampoo, Dove for Men, Axe Dark Temptation; Home care--Twilight Sensations detergent. Acquisition: Tigi

Comments:

Volume rose 2.3% last year, while underlying sales improved 3.5%. More specifically, personal care sales rose 4% to $16.5 billion, while sales of home care and other products fell more than 3% to $9.7 billion.

By region, sales in Asia, Africa and Central and Eastern Europe rose nearly 3% to $20.7 billion. Unilever noted that volume growth accelerated through the year, reaching 9.4% in the fourth quarter, with strong performances in Indonesia, China, Turkey, Vietnam, Arabia and Australia.

Sales in the Americas fell 2.6% to $17.9 billion, while volume increased 2.5%. Unilever noted that consumer confidence was fragile in the region in general and the U.S. in particular. Still, all major units in the region contributed to volume growth, with strong performances in Brazil, Chile and the U.S. Pricing turned negative in the fourth quarter, especially in the U.S. and Brazil, driven, in part, by a more intensive competitive pricing environment, especially in home and personal care.

In Western Europe, sales fell 6% to $16.8 billion due to low consumer confidence and rising unemployment. As one might expect, the situation was most challenging in southern Europe, especially in Spain and Greece.

Unilever leadership takes great pride in its strength in developing and emerging markets, as well as its robust portfolio. Last year, D&E markets (which include all countries in Latin America, Central and Eastern Europe, Africa and Asia, except Japan and Australia) accounted for 49% of sales, up from 47% in 2008. Meanwhile, after a decade of rationalization, Unilever's top 25 brands represent nearly 75% of sales, and the top 13 brands, including Axe/Lynx, Dove, Lux, Omo, Rexona, Sunsilk and Surf, accounted for sales of $32 billion. Moreover, by the end of 2009, 10 of the top 13 brands were gaining share and the others maintaining share, according to chief executive officer Paul Polman.

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Double in Size, While Reducing the Footprint

Earlier this year, Polman said that Unilever has set itself the challenge of doubling the size of its business while reducing its environmental footprint. He said that the key to making this goal happen is by inspiring consumers to switch to a more sustainable way of living through the brands they choose.

Speaking at The Economist's Sustainability Summit, Polman said, "those companies that wait to be forced into action or who see it solely in terms of reputation management or CSR, will do too little too late and may not even survive."

In his presentation, Polman cited one estimate that if everyone's living standards and consumption patterns were similar to those of the average Briton, it would mean that the resources of three planets would be needed.

For the first quarter of 2010, corporate sales rose 6.7% to $14 billion. Sales of personal care products jumped 7.9% to $4.3 billion. Unilever credited the gain to the introduction of Dove Men+Care body wash that was launched in Europe using patented "Nutrium" moisture technology and Dove Hair Damage Repair, which debuted in the U.S. At the same time, Lifebuoy soap was rolled out to new markets including Turkey, Malaysia and Egypt.

Sales of home care products rose 2.5% to $2.5 billion on broad volume growth. Unilever noted that sales of liquid detergent in China are strong and the form is being extended into Turkey. Meanwhile, a reformulated Wheel detergent was relaunched in India and a new and improved Radiant detergent was launched in Thailand and South Africa. Also during the quarter, the household cleaning business launched Cif in India and Domestos in Italy.

In a presentation to analysts, Unilever management noted a continuing effort to drive innovation through the Dove brand. In hair, for example, the Damage Expert range of shampoos and conditioners will build a position based on better hair therapy solutions. It is also a good example of innovative use of new packaging design techniques, according to the company. The range will be introduced into more than 50 markets by the end of the year. Also, Unilever continued to roll out Dove Men+ Care throughout Western Europe and North America, with encouraging early results.

Looking ahead, Polman predicted a long, drawn out recovery and noted that the consumer packaged goods industry can be divided into two camps. In the developed markets, the impact of high fiscal deficits on public spending and taxes, stubbornly high unemployment and low consumer confidence may mean a prolonged period of stagnation in some markets. Yet, in D&E markets, Unilever expects robust growth but at lower levels than in 2007 with a risk of overheating in China and India.

2. L'Oreal

France

www.loreal.com

Sales: $24.3 billion

Key Personnel:

Jean-Paul Agon, chief executive officer; Laurent Attal, president and chief executive officer of L'Oreal USA; Jean-Philippe Blanpain, operations general manager; Beatrice Dautresme, executive vice-president corporate communications and external affairs; Nicolas Hieronimus, L'Oreal professional products division; Jean-Jacques Lebel, president, L'Oreal consumer products; Brigette Liberman, general manager, active cosmetics; Marc Menesguen, president, L'Oreal luxury products; Christian Mulliez, executive vice president, administration and finance; Alexandre Popoff, managing director, Latin America zone and Africa, Middle East zone; Frederic Roze, managing director, North America zone; Geoff Skingsley, executive vice president, human resources; Jochen Zaumseil, general manager, Asia zone

Major Products:

Hair care, skin care, sun care, color cosmetics, toiletries and fragrances sold under many brand names in different channels. Consumer--Gamier, L'Oreal Paris, Le Club des Createurs, Maybelline, SoftSheen-Carson. Professional--L'Oreal Professional, Kerastase, Redken, Matrix, Mizano, Shu Uemura Art of Hair, Keraskin Esthetics. Luxury--Lancome, Biotherm, Helena Ruben-stein, Kiehl's, Shu Uemura, Giorgio Armani, Ralph Lauren, Cacharel, Viktor & Rolf, Diesel, YSL Beaute. Active Cosmetics--Vichy, LaRoche-Posay, Innerve, SkinCeuticals, Sanoflore. Personal care--The Body Shop

New Products:

Professional products--Inoa hair color; The Body Shop--Nutriganics skin care, Love Etc ... fragrance; Consumer products--Renewal Lash Serum, Gamier Essentials and L'Oreal Triple Active Day, Maybelline New York Color Sensational lipstick, Dark and Lovely Colour Confidence hair color; Luxury products--Lancome Genifique and Absolue Precious Cells skin care, Hypnose Drama mascara, Yves Saint Laurent Nuit de L'Homme and Parisienne fragrances, Mascara Singulier, Gloss Volupte lip color, Temp Majeur and Top Secrets skin care, Giorgio Armani Idole fragrance, Eyes to Kill mascara, Cacharel Scarlet fragrance, Kiehl's Acai Damage-Repairing and Rare Earth Pore Minimizing lotion, Diesel Only the Brave, Ralph Lauren Romance Always Yours; Active cosmetics--Vichy Neovadiol Gf skin care, Vichy LiftActiv Retinol HA, Gal-derma Azzalure

Comments:

Desperate times call for desperate measures, right? Maybe. Faced with the specter of a prolonged economic slowdown, in late 2008 L'Oreal announced a hiring freeze and a "progressive but significant" round of job cuts that included 500 employees in the U.S. To get growing again, L'Oreal introduced three major strategic chances to prepare for the future: adding one billion new consumers worldwide, a "thorough transformation to make it stronger and more flexible" and a "determined" increase in R&D and marketing investments. By the time the dust settled on 2009, L'Oreal's sales had fallen less than 1%, while net income dropped 3%.

Last year, consumer products represented 52.6% of sales, followed by luxury products, 25.1%; professional products, 14.7%; and active cosmetics, 7.6%. Taking a look at division results, professional product sales fell 3.4%; consumer product sales rose 1.5%; luxury product sales fell 2.2%; and active cosmetics sales fell 4.3%.

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By product category skin care represented 27.0% of sales; followed by hair care, 22.7%; makeup, 21.0%; hair colorants, 15%; perfumes, 10.5% and other, 3.8%. Finally, by region, Western Europe represented 43.3% of sales, followed by Rest of the World, 33.3%, and North America, 23.4%.

Getting Growing

Every company, it seems, is targeting consumers in emerging markets. According to Jean-Paul Agon, chief executive officer, L'Oreal's goal is to double its consumer base from 1.2 to 2.5 billion customers. To get there, the company is targeting the zone it calls New Markets, which includes China, India and Brazil. This zone's share of the group's sales has doubled every 10 years, reaching 33% in 2009 and will probably represent more than 50% of sales before the end of the next decade, according to Agon.

Likewise, every company likes to tout its commitment to the environment, and L'Oreal is no different. The company proudly notes in its 2009 annual report that, across the group, more than 400 raw materials are Ecocert certified, including 170 sourced from organic farming. This has led to the marketing of more than 70 certified products. For example, new Serie Nature shampoo was Ecocert-certified organic and Deo Pure is sourced from raw materials of natural origin. Overall, 40% of the group's raw materials are plant-based and derived from 300 species.

That commitment to innovative new products helped L'Oreal record gains in the first half of 2010. Sales rose 10.2% to $12.8 billion.

"The strong first-half sales growth reflects a return to a good like-for-like sales trend and a very positive exchange rate impact, which might increase in the course of this year," said Agon. "All divisions are recording dynamic trends, thanks to major innovations, which are proving very successful: the rollout of the new Inoa hair colorant from L'Oreal Professionnel is continuing in salons all over the world, Yves Saint Laurent is experiencing a complete renaissance, with one of the highest growth rates among major luxury brands, and Maybelline is growing strongly across all continents."

Another Battle for Bettencourt

EVERY TIME HAPPI puts together The International Top 30, it seems as though L'Oreal's biggest shareholder, 87-year-old Liliane Bettencourt, is tangled up in takeover talks or some such controversy. The latest scuttlebutt, this one on tax evasion, involves Bettencourt and French Labor Minister Eric Woerth. The former French budget minister once worked in Bettencourt's family office as an investment adviser. According to prosecutors, Bettencourt has already admitted to tax evasion and has promised to put her affairs in order. But now, prosecutors have begun a separate inquiry into Bettencourt's donations to French President Nicolas Sarkozy's conservative party, the UMP. For his part, Sarkozy has denied receiving illegal funding from Bettencourt.

3. Reckitt Benckiser

United Kingdom

www.rb.com

Sales: $12.1 billion

Key Personnel:

Bart Becht, chief executive officer; Freddy Caspers, executive vice president, developing markets; Colin Day, chief financial officer; Amedeo Fasano, executive vice president, supply; Rob de Groot, executive vice president, North America and Australia; Salvatore Caizzone, executive vice president, Europe; Gareth Hill, senior vice president, information services; Rakesh Kapoor, executive vice president, category development; Simon Nash, senior vice president, human resources

Major Products:

Household and personal care products. Brands include Vanish, Calgon, Woolite, Lysol, Dettol, Cillit Bang, Harpic, Air Wick, Mortein, Dettol, Veet, Clearasil

New Products:

Finish Quantumatic automatic detergent dispenser system, Air Wick Aqua Mist air freshener, Vanish Oxi Action Extra Hygiene, Woolite Complete, Lysol No-Touch hand soap system, Cillit Bang Grime & Lime 4X, Harpic 5X, Clearasil Overnight, Veet Suprem'Essence

Comments:

Unlike many other companies in The International Top 30, Reckitt Benckiser (RB) posted a gain in sales last year, as revenues rose 18%--and even on a constant exchange rate, sales were up 8%. The gains were driven by RB's 17 Powerbrands, which accounted for 70% of the company's sales last year. Powerbrands include Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Finish, Gaviscon, Harpic, Lysol, Mortein, Vanish, Veet and Woolite. Brands like these make RB the world leader in surface care, disinfectant cleaners, automatic dishwashing, garment care and water softeners.

A new powerbrand may be on the way. Late last month, RB acquired condom maker SSL International for nearly $3.9 billion.

"Could be ominous for Trojan, since rival, Durex, will now be owned by Reckitt-Benckiser which is a much stronger marketer than Church & Dwight. Also, Church & Dwight has never managed to develop any real international capability," said Colin Hession, Colin Hession Consulting.

By product category, health and personal care accounts for 26%, followed by fabric care, 22%; surface care, 17%; dishwashing, 11%; home care, 14%; food 3%; and pharmaceutical at less than 1%.

More specifically, fabric care sales were flat at $2.4 billion. Although Vanish and Woolite provided a boost, these gains were offset by weakness in laundry detergents and fabric conditioners. Surface care sales rose 5% to $2 billion, driven by strong demand for Dettol and Lysol. Dishwashing sales increased 2% to $1.3 billion on the success of Finish Quantum, which was partially offset by weakness in dishwashing additives. Home care sales increased 4% to $1.6 billion thanks to good gains for air care. Health and personal care revenues increased 14% to $3.2 billion.

By region, Europe accounted for 45% of sales. Sales in the region rose 1 % last year. The increase was due primarily to dishwashing, home care and health and personal care. In dishwashing, Quantum provided a lift, while home care got a boost from Air Wick Freshmatic, Freshmatic Mini and <i> motion. In health and personal care, Nurofen, Strepsils and Gaviscon all performed strongly.

North America and Australia represented 28% of sales. In this region, sales increased 7%, with growth coming from surface care, home care, health care and personal care. Demand for Lysol spray and disinfecting wipes boosted growth in surface care, while Air Wick Freshmatic and <i> motion contributed to gains in home care.

Developing markets accounted for 19% of sales and sales rose 16%. Gains were posted in all regions and were driven by fabric care, surface care and health and personal care.

The gains continued into 2010. First quarter revenues rose 5% to $2.7 billion and net income rose 15% to $482 million. Surface care led the way, with sales increasing 7% to $475 million. Home care sales rose 11% to $407 million, helped along by sales of Air Wick <i> motion, further boosted by the launch of Air Wick Aqua Mist.

In other news, on May 1, Salvatore Caizzone was named executive vice president of Europe. Prior to that appointment, Caizzone was senior vice president, Africa and Middle East, based in Dubai, which includes all business in Africa, the Middle East and Pakistan.

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Fast Fact: In 2009, Reckitt Benckiser marked its 10th anniversary. The company was formed following the merger of Reckitt & Colman and Benckiser NV.

4. Henkel

Germany

www.henkel.com

Sales: $9.9 billion

Key Personnel:

Kasper Rorsted, chief executive officer; Dr. Simone Bagel-Trah, chairwoman of the shareholders' committee and supervisory board; Dr. Lothar Steinebach, executive vice president finance and chief financial officer; Hans Van Bylen, executive vice president, cosmetics/toiletries; Dr. Friedrich Stara, executive vice president, laundry and home care; Professor Dr. Thomas Muller-Kirschbaum, laundry and home care for R&D; Tina Muller, corporate senior vice president, worldwide hair, face and oral products; Georg Baratta-Dragono, corporate senior vice president, laundry care; Norbert Koll, corporate senior vice president, Schwarzkopf Professional; Brad Casper, president and chief executive officer, Henkel Consumer Goods Inc.; Tracy VanBibber, senior vice president, sales, Henkel Consumer Goods Inc.

Major Products:

Laundry and home care brands include Persil, Mir, Perwoll, Purex, Sil, Spee, Vernel, Pril, Somat, Bref, Purex, Zout, Soft Scrub, Renuzit, Combat pest products; Beauty and personal care brands include Schwarzkopf, Schwarzkopf Professional, Indola Clynol, Poly Palette, Country Colors, Natural & Easy, Antica Erboresiteria, Schauma, Seborin, Citre Shine, Thicker Fuller Hair, got2b, Poly Swing, Taft, Dep, L.A. Looks, Zero Frizz and Smooth 'n Shine hair care; Bac, Barnangen, Coast, Dial, Tone, Dry Idea, Fa, LaToja, Mont Saint Michel, Neutro Med, Right Guard, Soft & Dri and Tone body care; Aok and Diadermine skin care; Antica Erboristeria, Denivot, Licor del Polo, Theramed and Vademecum oral care; Scorpio fragrances

New Products:

Purex Complete 3-in-1 laundry sheets, Soft Scrub Total Kitchen and Soft Scrub Total Bath, Dial Antioxidant body wash and bar soap, Dial Nutri-Skin body wash and bar soap, Dial Eco-Smart Refill, Dial for Men hair and body wash, Persil ActicPower and Persil Hygiene Rinse, Somat 9 dishwashing detergent, Schwarzkopf Essential Color and Syoss professional hair products

Comments:

Corporate sales fell nearly 4% last year, but for HAPPI readers, the decline is deceiving as sales within the adhesives unit fell 7.1% during that period. Meanwhile, sales of laundry and home care products dropped just 1%, and cosmetics and toiletries sales fell a scant 0.2%.

Taking a closer look at the $5.7 billion laundry and home care unit, detergents accounted for 53% of sales, followed by cleaning products at 35%; and insecticides and air fresheners at 6% each. Sales in Western Europe were up modestly. Sales growth in Eastern Europe slowed from the double-digit gains posted in 2008, but Henkel still managed to grow market share.

In the emerging markets of Africa/Middle East, Latin America and Asia, several key markets, such as Russia and Egypt, posted double-digit sales gains. However, sales in Asia were hurt by the 2008 decision to exit China. Finally, results in North America were mixed, as a small gain in detergent sales was offset by a decline in household cleaners.

Among the novel new product launches in laundry and home care, Henkel rolled out Persil ActiPower, a coldwater laundry detergent, Somat 9 dishwashing liquid and Purex Complete 3-in-l laundry sheets.

In the cosmetics and toiletries sector, sales dipped to just under $4.2 billion. Skin care accounted for 35% of sales, followed by hair cosmetics and salon products, 32%; body care, 22%; and oral care, 11%. The primary reason for the decline in sales was the lackluster hair care business, as cash-strapped consumers stayed away from hair salons. Despite the difficult salon environment, Henkel managed to expand share and retain its No. 3 position in the global hair salon market.

In cosmetics and toiletries, Schwarzkopf Essential Color is Henkel's first 100% permanent hair colorant without ammonia. Syoss is billed as an affordable, professional hair care line, and new Dial Anti-Oxidant body wash contains cranberries and antioxidant pearls.

The good news is that Henkel turned in a strong first quarter performance in 2010, as sales rose 7.8% to $4.8 billion.

"Once again our strong brands made a further major contribution to Henkel's gratifying Q1 results. However, this very good performance is also due to our efforts in adapting our structures and reducing our costs, coupled with the good progress we have made in the implementation of our strategic priorities," said Kasper Rorsted, chairman, Henkel management board. "Now we are looking forward to a noticeable improvement in our results of more than 15% for the full fiscal year versus 2009."

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Laundry and home care sales rose 3.5% to $1.4 billion, as emerging markets continued to grow and conditions improved in Western Europe and North America. Sales were helped along by the introduction of several novel products. For example, Persil Hygiene Rinser was launched in a number of countries in Western Europe while Eastern European markets saw the rollout of Persil Gold Plus Active, an innovative product that reduces the amount of energy required per laundry wash. The home care business made a disproportionate contribution to the rise in sales. The geographic breakdown shows that Henkel registered growth momentum in virtually all its regions, particularly in Africa/Middle East, Asia and North America. In North America, the focus was on the launch of products under the Soft Scrub brand for gentle surface cleaning in the bathroom and kitchen. Suitable for removing a wide range of soil types, they reduce the amount of effort required and accelerate the cleaning process on all surfaces, according to the company.

While laundry and home care sales rose in the first quarter, the cosmetics and toiletries business did even better, posting a 5.5% gain that outstripped both the high levels of growth achieved in recent quarters and the overall rate of market expansion, according to Henkel. The growth regions of Asia-Pacific, Africa/Middle East, Latin America and Eastern Europe turned in excellent results, and a significant contribution to growth also came from the mature markets of Western Europe.

Best of all, hair care returned to growth, following the relaunch of the Schauma Volume series with pushup effect, accompanied by the introduction of the new Gliss Shea Cashmere line. In the colorants business, priority was given to the launch of the Syoss Color line and driving forward the further successful expansion of Essential Colors.

Looking toward the end of the year, Henkel expects the world economy to grow by approximately 3% but without any anticipation of a sustained upturn.

Sustainability Experts Meet in Dusseldorf

THE BOARD OF TRUSTEES for sustainability at Arizona State University (ASU) met with international experts from industry, the sciences and political leaders for a conference and exchange of views, knowledge and experience at Henkel's global headquarters in Dusseldorf, Germany from June 30-July 2. The topics discussed ranged from the role of multinational companies and political programs to sustainability science in higher education. Among the guests were ASU president Michael Crow; business leaders and members of the board of trustees for sustainability at ASU; Julie Ann Wrigley, Wrigley Investments LLC; S. Robson Walton, chairman, Walmart; Karl Falkenberg, director-general of environment, European Commission; and sustainability expert Prof. Masaru Yarime of the University of Tokyo.

5. Kao

Japan

www.kao.co.jp

Sales: $8.8 billion

Key Personnel:

Motoki Ozaki, representative director, president and chief executive officer; Takuo Goto, representative director, senior executive vice president, global production and engineering, global logistics; Hiroshi Kanda, representative director, senior executive vice president, global consumer products business, chairman, Kanebo Cosmetics Inc.; Shunichi Nakagawa, executive vice president, global legal and compliance, global corporate communications, risk management, global information systems; Tatsuo Takahashi, executive vice president, representative director, president and chief executive officer, Kao Customer Marketing Co., Ltd.; Toshiharu Numata, executive vice president, global R&D; Toshihide Saito, senior vice president, corporate strategy; Shinichi Mita, vice president, global accounting and finance; Masato Hirota, vice president, global media planning; Shinichiro Hiramine, chairman and chief executive officer, Kao (China) Holding Co., Ltd.; Ken Hashimoto, vice president, global procurement; Michitaka Sawada, vice president, global R&D (human health care)

Major Products:

Beauty care brands include Sofina, Kanebo and Molton Brown cosmetics, Biore and Jergens skin care and Asience, John Frieda and Goldwell hair care; household care brands include Attack and Haiter laundry detergents and Magiclean cleaners

New Products:

Beauty care--Sofina Beaute Day Protector, Asience Customized Treatment, Medicated Pyuora Nano-bright toothpaste. To be launched: Sofina Jenne (September). Household care--Attack Neo

Comments:

Corporate sales declined 7.2% last year. By category, beauty care sales fell 6.9% to $5.9 billion. However, fabric and home care sales rose 1% to $2.9 billion. Kao credited the increase to the launch of new products such as Attack Neo. Based on Kao's proprietary technology, the product can reduce environmental impact by conserving water and electricity and also shorten washing time. Solid sales of Humming Flair fabric softener and Haiter fabric bleach also contributed to the sales increase. In Asia and Oceania, sales grew on a local-currency basis as Attack Easy laundry detergent continued to perform well in Thailand and Indonesia. While consumers in Japan continued to be cost-conscious, sales of home care products increased due to the addition of new items to CuCute dishwashing detergent and efforts to strengthen the Haiter household cleaner brand with the launch of new products including drain cleaner and washing machine cleaner.

But in the beauty care business, prestige cosmetics sales were weak due to the impact of changes in the market structure in Japan. In prestige cosmetics, the Kao Group conducted aggressive initiatives to strengthen and increase its cosmetics megabrands with annual sales of more than 10 billion yen, including the launch of a new line from the Suisai counseling skin care brand and the addition of items to counseling cosmetics such as the Coffret D'Or makeup and Sofina beaute skin care brands in Japan. However, sales in Japan decreased due to a consumer preference for lower priced products and inventory reductions by retailers. In China, sales increased with aggressive initiatives that included the introduction of new brands. In Russia, the Kao Group strengthened its business operations with the establishment of a Kanebo Cosmetics Inc. subsidiary.

Sales of premium skin care products grew in Japan due to strong sales of the Curel and Biore U brands. In Asia, Biore performed well and sales grew on a local-currency basis. In North America and Europe, despite a recovery trend, sales decreased due to the weak markets and the effect of currency translation, the company said.

In premium hair care products, the market in Japan contracted on a value basis, with structural changes such as an increase in the proportion of shampoo and conditioner refill products. However, the Kao Group maintained sales at the previous year's level and increased its market share due primarily to the improved Segreta premium hair care brand and growth in sales of foam-type hair color. Sales in Asia increased substantially on a local-currency basis, with expanded rollouts of the Asience and Essential Damage Care premium hair care brands in the region and the contribution of Liese hair styling and hair coloring products. Sales in North America and Europe decreased due to the weak markets and the effect of currency translation.

For the current year, Kao expects beauty sales to grow less than l%. To stay one step ahead of the weak recovery, Kao's beauty business will work to revitalize the market by adding greater value to products. In Japan, a weak cosmetics market is forecast to continue, but the Kao Group said it will promote the creation of strong brands through initiatives such as launching distinctive new products tailored to changes in consumer needs and reforming sales methods to meet changes in consumer purchasing behavior. Meanwhile, in the household care sector, Kao expects sales to grow 1.1%. Management is determined to build on the launch of Attack Neo ultra-concentrated liquid laundry detergent, by creating products with reduced environmental impact throughout the entire product lifecycle from raw material procurement to use and disposal.

Fast Fact: In September, Kao recalled its Econa cooking oil products after it was revealed in the media that one of its ingredients becomes carcinogenic after digestion. According to the media reports, Econa contained from 10 to 182 times the amount of glycidol fatty acid esters found in regular cooking oils.

An Ethical Kao

KAO HAS BEEN named one of the World's Most Ethical Companies 2010 by Ethisphere Institute, a U.S. think tank. Kao is the only Japanese company to be included since the list was established in 2007. Ethisphere analyzes companies based on seven distinct categories: corporate citizenship and responsibility; corporate governance; innovation that contributes to public well being; industry leadership; executive leadership and tone from the top; integrity, track record and reputation; and internal systems and ethics/compliance program.

6. Beiersdorf

Germany

www.beiersdorf.com

Sales: $6.9 billion

Key Personnel:

Thomas B. Quaas, chairman; Dr. Bernhard Duttmann, executive board member, finance/human resources; Markus Pinger, executive board member, brands/supply chain; James C. Wei, executive board member, Asia

Major Products:

Nivea, Labello, SBT Skin Biology Therapy, Eucerin, La Prairie, 8 x 4, Florena and SLEK skin care brands

New Products:

Nivea--Good-bye Cellulite Fast-Acting Serum, My Silhouette Redefining gel cream, Skin Firming Moisturizer Q10 Plus, Nivea for Men Silver Protect, Shower Creme Oil; La Prairie--Midnight Blues color collection, Cellular Eye Cream Platinum Rare, Cellular Radiance Emulsion SPF 30 (September), Anti-Aging Neck Cream (October), Life Threads, Life Threads Gems (October)

Comments:

Corporate sales fell less than 1%, while personal care sales actually grew 1.2%. China and Latin America posted double-digit sales growth, and Eastern Europe, the U.S. and Germany also exceeded 2008 sales. In contrast, sales declined in Western Europe, the company reported.

By brand, sales of Nivea rose 1.3%, due to strong demand for Nivea deodorant, which received a boost from the launch of Nivea for Men Silver Protect, as well as Nivea Bath Care and Nivea Shower Creme Oil. However, Nivea Body Care sales fell.

Sales of Eucerin jumped 6.5% driven, for the most part, by the relaunch of Eucerin Sun Protection and strong demand for the Eucerin Body series in the U.S.

The economic slowdown wreaked havoc on prestige beauty sales, which is why sales of La Prairie tumbled 8.7%.

The good news is that results were better in the first quarter of 2010. Group sales rose 6.9% to $2.1 billion. Consumer product sales rose 4% to $1.8 billion.

"In the first quarter of 2010, we showed that we are back on a growth path. Our development has yet to quite match our ambitious growth expectations, but we are on the right track," said chief executive officer Thomas B. Quaas. "Beiersdorf's growth will outperform the market in the coming years. In order to leverage our growth potential even more effectively, we are focusing more strongly on our core competencies while at the same time increasing our regional flexibility in Europe, Asia and the Americas in particular. This will ensure that our business can stand out even more from the crowd."

Looking toward the future, Quaas said he expects the next few years will be shaped by uneven growth in global markets, changed trade structures, increasing consumer interest in low prices with an excellent price to performance ratio and intensified competition from private label manufacturers.

To successfully navigate this new reality, the executive board has decided to further develop its successful strategy with two core elements: "Focus on skin care. Closer to markets."

"Fifty percent of the expected growth in the global cosmetics markets will occur in the skin care category. This translates into excellent growth opportunities for Beiersdorf, because skin care has always been our core competence," explained Quaas at an internal executive managers meeting in Hamburg." With innovative product developments, flat organizational hierarchies and quicker decision processes, we will be able to respond to local consumer wishes even more flexibly and align ourselves even more precisely with the respective market development."

Effective May 1, the executive board was reorganized into three functional and three regional areas of responsibility. Quaas remains chairman of the reorganized executive board, board member Pieter Nota continues to be responsible for marketing and innovation, while Dr. Bernhard Duttmann remains in charge of finance and added human resources responsibilities. Markus Pinger added responsibilities for the Americas region, and continues to be in charge of the global supply chain and James C. Wei heads up the Asia region. On Sept. 1, Peter Feld will take over as executive board member for Europe, which had been managed by Quaas on an interim basis.

For the full year 2010, the Beiersdorf Group said it will generate organic sales growth in excess of the market, driven by gains in China, Russia and Brazil.

7. Shiseido

Japan

www.shiseido.co.jp

Sales: $6.8 billion

Key Personnel:

Shinzo Maeda, president and chief executive officer; Yasuhiko Harada, chief financial officer, senior managing executive officer; Kimie Iwata, executive vice president; Carsten Fischer, senior managing executive officer, director of international business; Tatsuomi Takamori, managing executive officer, director of domestic cosmetics business; Hisayuki Suekawa, managing executive officer, director of business planning; Yu Okazawa, executive officer, director of international sales; Mitsuo Takashige, executive officer, director of human resources; Hiromi Hanada, executive officer, director of professional business

Major Products:

Skin care, color cosmetics, sun care, fragrances and toiletries. Brand names include Future Solution LX, Bio-Performance, Benefiance, White Lucent, The Skincare, Eudermine, Pureness

New Products:

Shiseido Sheer Matifying Compact, Tsubaki Gold Series, In and On, Urara, DQ, Future Solution LX, Bare Escentuals (acquisition)

Comments:

Corporate sales fell 6.7% last year. Domestic cosmetic sales represented 61.7% of group sales, while international sales accounted for 36.7% of sales. More specifically, the Americas represented 7.5% of sales; Europe, 11.5% and Asia/Oceania, 17.9%.

In an effort to contain costs, Shiseido combined lines and channels, focusing on specific targets in Japan. In some ways, the rationalization paid off, as sales at "priority voluntary" chain stores and department stores remained strong. However, results at drugstores and general merchandise stores slipped.

Outside Japan, sales rose 3% as sales in Europe and North America began to rebound in the fourth quarter. In Asia, sales were up on continuing strength in China.

Tough Times Ahead?

Things may get worse before they get better. In a presentation to analysts in April, chief executive officer Shinzo Maeda noted that domestic over-the-counter cosmetic sales fell 3-4% in 2009 and warned that there was no sign of an upturn.

"We expect that the market will continue to experience negative growth in the first half of fiscal 2010, but will bottom out in the second half," he told the audience. "For the full year, we expect sales to be down around 1%."

The prediction follows three difficult years in the Japanese cosmetics market. In addition to the aforementioned decline in 2009, sales were flat to down 1% in 2007 and off 2-3% in 2008, according to Shiseido.

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Outside Japan, Maeda noted that Europe and the U.S. remained weak after the Lehman crisis, but appeared to be recovering slowly, at different speeds in different regions, from the fourth quarter of fiscal 2009.

"Although the outlook for fiscal 2010 remains uncertain, we expect that the recovery will continue," explained Maeda.

Meanwhile, in Asia, including China, although the markets were affected by the global economic downturn in the first half of fiscal 2009, the impact was less significant than in Europe and Americas. Maeda noted that the markets have gradually been recovering previous growth since the second half, and he expects this ' trend to continue in fiscal 2010.

Taking a long-term, global look at the cosmetics market, Shiseido predicts that the Western European cosmetics market will grow just 0.1% a year from 2008 to 2013 to reach $72.5 billion. North America will increase 1.7% to $45.5 billion. Eastern Europe will grow 2.9% to reach $23.0 billion. The Middle East-Africa region will grow 4.7% to $12.4 billion and Central and Latin America will grow 2.9% to $5.8 billion. To boost results outside Japan, in March, Shiseido completed its $1.7 billion acquisition of Bare Escentuals. The brand is attracting new department store customers in Japan and Shiseido hopes to recreate the brand's successful home shopping model outside the U.S.

With an eye toward maintaining double-digit gains in China, Shiseido is entering new categories to target new customers and channels with the introduction of such hair care brands as Joico and Shiseido Professional. The company expects the two brands to reach 700 salons in Shanghai and Beijing by the end of 2010, and 2,500 hair salons by 2014.

Last year, Shiseido entered Egypt, Morocco, Laos and Azerbaijan. This year, the company will enter Mongolia and plans to develop "new markets in a few more countries" by next year, according to Maeda. Right now, Shiseido has operations in 74 countries.

The overall goal, as it has been for years, is to turn Shiseido into a global brand that represents Asia with its origin in Japan, according to company executives.

8. LVMH

France

www.lvmh.com

Sales: $3.8 billion

Key Personnel:

Bernard Arnault, chairman and chief executive officer; Pierre Gode, vice chairman; Antonio Belloni, group managing director; Nicolas Bazire, development and acquisitions

Major Products:

Fragrances, cosmetics and skin care products sold under such brand names as Christian Dior, Guerlain, Parfums Givenchy, Par-fums Kenzo, Make Up For Ever and Benefit

New Products:

Fragrances--Idylle, Ange ou Demon Le Secret, FlowerbyKenzo Essentielle, Fahrenheit Absolute, Crescent Row, Magnolia No-bile, Aire Loco, Play for Men; Skin care--Instant Rescue Eye Treatment, XP Nuit, Le Soin Noir anti-aging cream; Cosmetics--Rouge G lipstick, Phenomen' Eyes mascara, Hello Flawless foundation

Comments:

Fragrance and cosmetics sales may have fallen 4.4% last year, but LVMH increased profit and market share during the downturn. By region, Europe (excluding France) accounted for 39% of sales, followed by France, 17%; Asia (excluding Japan), 16%; other, 13%; U.S., 8% and Japan, 7%. By category, perfumes represented 53% of sales, followed by cosmetics, 28% and skin care products, 19%.

LVMH management isn't waiting for the economic uncertainty to end to boost sales and market share. Each brand has a specific objective to achieve going forward. For example, Parfums Christian Dior will concentrate its efforts on its priority markets and the development of its exceptional image. The launch of Capture Totale One Essential serum is expected to provide a lift.

Guerlain will continue to expand, primarily in France and China. It will build on its luxury image and support core products such as Shalimar and the new Idylle perfume.

Parfums Givenchy is focused on developing the Play line and the upcoming launch of a new anti-aging product.

Kenzo celebrates its 10th anniversary this year with new communication tools and advertisements.

Make Up For Ever will drive growth via HD and Aqua, as well as the launch of new lipgloss and lipstick products.

For the first quarter of 2010, corporate sales rose 11% to $6.1 billion. Perfume and cosmetic sales increased 11% to $1 billion. Sales were helped along by the popularity of Fahrenheit and Miss Dior Cherie fragrances, Capture Totale One Essential skin care and DiorShow Extase mascara.

Last month, LVMH announced it had acquired a 70% stake in Sack's, the leading online retailer of fragrances, cosmetics and toiletries and one of the leading companies in the whole specialty beauty distribution sector in Brazil. The move marks Sephora's entry into the Brazilian perfumes and cosmetics market, one of the largest and fastest-growing beauty markets worldwide.

Founded in 2000, Sack's carries more than 270 brands and its client portfolio comprises more than 830,000 customers. Sack's is one of the top-three most frequently accessed pure-play e-commerce sites in Brazil, with four million unique visitors each month, according to LVMH.

Fast Fact: Bernard Arnault, the founder, chairman and chief executive officer of LVMH, is the richest man in France. A 55% jump in his net worth last year put his fortune at $28.6 billion, according to Challenges, a business magazine.

9. GlaxoSmithKline

United Kingdom

www.gsk.com

Sales: $2.7 billion

Key Personnel:

Andrew Witty, chief executive officer; John Clarke, president, consumer healthcare

Major Products:

Oral care products such as toothpaste, toothbrushes, dry mouth and denture care products sold under brand names of Aquafresh, Sensodyne, Biotene, Polident, Poligrip, Corega, Odol, Macleans and Dr. Best

New Products:

Aquafresh and Sensodyne Iso-active foaming gels, zinc-free Poligrip, Stiefel skin care (acquisition)

Comments:

Sales of oral healthcare products rose 7% to more than $2.3 billion. Sensodyne performed strongly with sales up 13% to $715 million. Denture care sales grew 8% to $526 million. Sales of Aquafresh declined 1%, as a reduction in the U.S. "white trays" market offset growth of 5% in the U.S. The Aquafresh toothpaste brand was helped by the launch of the new iso-active product.

The iso-active foaming gel within its Aquafresh and Sensodyne families is packaged in bag-in-valve canisters and the gel-to-foam action is a result of the inclusion of isopentane, which responds to increases in temperature, such as in the user's mouth once she starts brushing. The foaming action disperses active ingredients quickly to penetrate hard-to-reach areas of the mouth--a critical component to improving overall oral health, according to GSK. Available in five different varieties, the Iso-active technology has been available in Europe since 2007 and debuted in the U.S. last summer.

For the first quarter of 2010, corporate sales rose 13% to $11.5 billion. Oral care sales rose 5% to $594 million. Sales of Sensodyne surged 21% to $207 million, offsetting a 29% decline in Poligrip sales following the company's decision in February to end production of the zinc-containing product and to move to zinc-free alternatives, which reached markets in May. The move came after several lawsuits regarding the use of zinc in denture cream. Zinc was added to the formulas in the 1990s to boost holding power, but zinc can trigger muscle weakness and poor balance in large doses, according to lawsuits. According to experts, zinc causes the body to leach copper, which is needed for proper muscle and nerve function.

Little more than a year ago, GSK completed its acquisition of Stiefel Laboratories, Inc., billed as the world's largest independent dermatology company for $2.9 billion. GSK also assumed $400 million of net debt.

In announcing the deal, Andrew Witty, chief executive officer of GSK, said, "As part of our strategy to grow and diversify GSK's business, we are continuing to make new investments through targeted acquisitions. This transaction will create a new world-leading, specialist dermatology business and re-energise our existing dermatology products. The addition of Stiefel's broad portfolio will provide immediate new revenue flows to GSK with significant opportunities to enhance growth through leveraging our existing global commercial infrastructure and manufacturing capability. We look forward to working with Stiefel to develop this exciting opportunity."

The new business will have a broad portfolio of dermatology products including Stiefel brands Duac for acne, Olux E for dermatitis and Soriatane for the treatment of severe psoriasis. Stiefel also sells the Revaleskin skin care brand, which is sold through aesthetic physicians.

Sales of Stiefel's products for the calendar year ended 2008 were approximately $900 million, with prescription dermatology products accounting for approximately $550 million.

9. Lion

Japan

www.lion.co.jp

Sales: $2.7 billion

Key Personnel:

Sadayoshi Fujishige, president

Major Products:

Oral care, skin care, beauty products, toiletries, fabric care, home care and household cleaners

New Products:

Oral care--Clinica Advantage, Beauty care--KireiKirei Pro Tec Head, Pro Tec Style deodorant mist; Fabric care--Top Clear Liquid; Household cleaners--Look Noko Pipeman and Look Kirei No Mist

Comments:

Corporate sales fell 4.8% last year, but net income jumped nearly 80%. By product category, oral care sales rose less than 1% driven by robust sales of Dent Health toothpastes and Dentor and Clinica mouthwashes.

In the beauty care segment, Lion focused on boosting sales of its KireiKirei brand. Sales of both the medicated foaming hand soap and foaming hand sanitizer got a lift from H1N1 concerns.

Sales of household products fell 2%, but sales of liquid laundry detergents surged following the introduction of Top Clear Liquid and Kaori Tsuzuku Top Sweet Harmony. Dishwashing detergent sales also rose. Unfortunately, sales of Top powder detergent declined as consumers continue to switch to liquids.

For the first quarter of 2010, sales rose 3.3% to $716 million. Oral care sales rose 2.2%, but beauty care sales fell 8.6%. Fabric care sales rose 7% and household care sales were up less than 1%.

9. Yves Rocher

France

www.yvesrocher.com

Sales: $2.7 billion

Key Personnel:

Bris Rocher, chairman and chief executive officer; Rene Desmarais, chief executive officer, Yves Rocher North America Inc.; Stephane Bianchi, president, Yves Rocher North America

Major Products:

Skin care, cosmetics and fine fragrances marketed under the brand names of Yves Rocher, Dr. Pierre Ricaud, Stanhome, Kiotis and Daniel Jouvance

New Products:

Skin care--Pure Calmille 2 in 1 Cleanser + Toner, Les Plaisirs Nature Wild Strawberry EDT, Cure Solutions 24 hour Vitality Skin Care Anti-Fatigue and Anti-Asphyxiation Flash Mask, Limited Edition Arnica Essentiel Hand Cream; Makeup--AquarellesVegetales Sunny tri-powder, lipgloss and nail polish; Fragrances--Flower-party EDT, Fruity Water for Summer EDT

Comments:

Nothing has changed at Yves Rocher, despite the passing of its founder. That's the promise from Bris Rocher, who took over the company following his grandfather's death in December. Bris Rocher observed that while "everything has changed" in the world during the past 50 years, "nothing has changed" at Yves Rocher and that the company aims to continue its founder's legacy for the next 50 years.

In June, Yves Rocher opened its first North American franchise. The Atelier of Botanical Beauty is a 648-sq. ft. shop located in the West Edmonton Mall in Canada.

The opening comes a year after the global launch of the Atelier store concept--a franchise business plan aimed at fueling the brand's global expansion. The company's goal is to introduce franchising in the U.S. in the next few years, the firm said.

"We are incredibly excited for both the brand and our franchisee because this represents a real milestone for Yves Rocher globally and a real opportunity for Oksana Pachine and her partner Anna Stsibaylo," said Rene Desmarais, chief executive officer of Yves Rocher North America Inc. "We were saddened to lose the founder, Mr. Yves Rocher, right before the start of the new year but pleased that the brand is continuing on the path of global expansion laid out by Mr. Rocher."

[ILLUSTRATION OMITTED]

Yves Rocher has been operating in North America since the mid-1980s, running a direct mail business in Canada and the U.S. and a store business in Canada. In 2005, it launched an internet sales site.

While both the direct mail and internet business service both Canada and the U.S., the store business remained regional, operating close to 70 stores in Eastern Canada with locations in Ontario, Quebec and New Brunswick.

Just last month, Yves Rocher launched the limited edition of its best-selling cream, Arnica Essentiel Daily Moisturizer Hand Cream to support Look Good ... Feel Better, the Personal Care Product Council's program that supports cancer patients.

Enriched with organic arnica, this daily cream protects and moisturizes hands, leaving them more beautiful, according to the company. Grown and harvested by Yves Rocher in La Gacilly, France, birthplace of the brand, Arnica Chamisson is organically grown in order to deliver its soothing and protecting virtues intact.

Yves Rocher's limited edition of the Arnica Essentiel Daily Moisturizer Hand Cream will be available for $4.95 this October with $2 per tube going to the program.

12. Natura

Brazil

www.natura.net

Sales: $2.1 billion

Key Personnel:

Alessandro Carlucci, chief executive officer

Major Products:

Cosmetics, skin care, fragrances, hair care, bath/body products sold under the brands Chronos, Kaiak, Ekos, Mamae e Bebe, Tododia Inverno and Natura Ekos soaps

New Products:

Fragrances--Amo, Kaiak Pulso, Natura Paz e Humor and Natura Aguas Lavanda; Bath/body--Tododia Verao, Tododia Todanoite moisturizing cream and body scrub, Nature shampoo and conditioner for fast drying. Also, Frutifera, a line of teas.

[ILLUSTRATION OMITTED]

Comments:

Natura is the largest Brazilian manufacturer of cosmetics, toiletries and beauty. It holds 22.1% of the Brazilian market, up from 21.4% in 2008. The company also operates in Argentina, Chile, Colombia, Peru and Mexico. Elsewhere, in Bolivia, Guatemala, Honduras and El Salvador, the company works with local distributors. Natura has 6,200 direct employees and more than one million sales representatives. According to the company, Natura products are now in 23.5 million homes around the world--up from 20 million the previous year.

In April, Natura celebrated five years of operations in France. First, Natura opened a space at Carrefour in Paris. A year later, Natura introduced its direct sales force. It currently has more than 1,700 consultants in France, and approximately 70% are French. The rapid expansion even surprised Natura, as the direct sales model is not popular in Europe.

13. Kose

Japan

www.kose.co.jp

Sales: $1.8 billion

Key Personnel:

Kazutoshi Kobayashi, president

Major Products:

Skin care, cosmetics and toiletries sold under the brand names of Cosme Decorte AQ, Beaute de Kose, Awake, Jill Stuart, Infinity, Predia, Esprique Precious, Grandaine, Visee, Sekkisei, Crie, Phil Naturnt, Stephen Knoll, Sekkisui, Junkisui, Fasio, Happy Bath Day, Elsia, Nature & Co., Softymo and Salon Style

New Products:

Esprique Precious makeup line extensions, Fasio Mascaliner, Predia Acne Care Spa Essence, Visee Blossom Eyes eyeshadow, Esprique Precious Inner Shield Moisture, Adidas skin protection, Grandaine Luxage makeup, Shirosumi W whitening serum, Ultimation True Satin Perfect Powder Makeup, Fasio Multi Block Ultra UV spray, Iper-Stay Mascara Magne-Plus Curl Volume, Esprique Precious makeup, Sekkisei Sun-Protector, Happy Bath Day hair care products

Comments:

Sales fell 3.1% last year, primarily due to weak consumer spending caused by the poor economy, according to the company. Cosmetics sales fell 4.8%, as Kose focused on expanding luxury brands distributed through specialty cosmetics stores and department stores. Two highlights were the debut of the Addiction brand of makeup products for sale in department stores and the relaunch of the Cosme Decorte AQ Meliority brand.

Sales of cosmetaries increased 2.6%, as Kose boosted advertising and promotions. Last year, Kose entered the male cosmetics business with the introduction of Adidas skin protection.

Looking ahead, Kose management predicts sales will increase 3.4% through March 31, 2011.

13. Oriflame

Sweden

www.oriflame.com

Sales: $1.8 billion

Key Personnel:

Magnus Brannstrom, chief executive officer; Jesper Martinsson, chief operating officer; Gabriel Bennet, chief financial officer; Stefan Karlsson, senior vice president and head of Asia; Jonathan Kimber, executive vice president, global supply; Rolf Berg, executive vice president, global human resources; Michael Cervell, senior vice president, direct sales; Johan Rosenberg, executive vice president, global marketing and R&D; Thomas Ekberg, senior vice president and head of Europe, Middle East and Africa

Major Products:

Skin care, fragrances, color cosmetics, personal care, hair care, wellness and accessories

New Products:

Skin care--Time Reversing in Tense Cream, Tender Care Caramel; Fragrance--Grace, Giordani Men and Glacier; Personal and hair care--HairX

Comments:

Sales fell less than 1% last year, but net income fell by more than 23%. By region, the Commonwealth of Independent States (CIS) and the Baltics accounted for 56% of sales; followed by Europe, the Middle East and Africa (EMEA), 30%; Asia, 9% and Latin America, 5%.

Despite the economic turmoil in the world, Oriflame retained its spot as the No. 1 cosmetic brand in Russia and the best performing markets in the CIS and Baltics region were Ukraine and Azerbaijan.

In EMEA, the strongest performing markets were Turkey and Morocco, according to the company.

In Asia, the best performing regions were Iran and China, while in Latin America, where sales rose 7%, Mexico and Colombia led the way.

By product category, skin care and color cosmetics each represented 25% of sales. Skin care sales fell 2% during the year. Tender Care remains the No. 1 skin care product in terms of sales and units.

Color cosmetics sales fell 6%, but the company maintained that sales of Powershine lipstick and Wonderlash mascara held up well in the mid-price range, as did the premium-priced Giordani Gold.

Personal care and hair care (20% of sales) fell l%. The company credited the launch of HairX hair care range for boosting sales in all regions.

Fragrance sales (19%) were flat--not bad considering the pounding that the global fine fragrance industry has been experiencing during the past few years. In 2009, Oriflame rolled out Grace featuring Eva Herzigova and the men's fragrances Giordani Men and Glacier.

Oriflame's Accessories & Wellness (11%) category recorded a 10% jump in sales.

The company boasts 3.2 million sales consultants around the world--a 21% increase over 2008 numbers.

For the first quarter of 2010, sales rose 6% to $501 million. Sales in the CIS and Baltics rose 4% due to strong growth in Ukraine and Moldova. Sales in EMEA rose 1%, while sales in Latin America jumped 19% on strength in Mexico and Colombia. Sales in Asia surged 38% to due to strong sales gains in most markets.

Despite the gain, company executives predict 2010 will be a challenging year due to lower sales force growth.

Fast Fact: Oriflame notes that word-of-mouth has the highest trust rating of any form of information channel.

15. Chanel

France

www.chanel.com

Sales: $1.5 billion (estimated)

Key Personnel:

Alain Wertheimer, chairman; Maureen Chiquet, global chief executive officer; Francoise Montenay, president; John Galantic, president and chief operating officer, U.S.; Andrea d'Avack, president, Chanel Fragrance and Beaute

Major Products:

Skin care, cosmetics and fragrances. Women's scents include Chanel No. 5, No. 19, Coco, Coco Mademoiselle, Chance, Chance eau Fraiche, Chance eau Tendre, Cristalle, Allure, Allure Sensuelle and Les Grands Extraits; Men's scents include Allure Homme, Allure Homme Sport and Allure Homme Edition, Blanche, Egoiste, Platinum Egoiste and Pour Monsieur Antaeus

New Products:

Ultra Correction eye lift cream, Les Trompe L'Oeil de Chanel temporary tattoos. To be lauched: Bleu de Chanel

Comments:

This year, Chanel No. 5 celebrates its 90th anniversary, but age hasn't had any negative effect on the fragrance and it remains the best-selling scent in the world.

In fact, the company maintains that every 30 seconds, a bottle of Chanel No. 5 is sold somewhere in the world. Ernest Beaux created the juice, the world's first floral-aldehyde. In a nod to environmentalism and consumer spending patterns, Chanel now offers a refillable EDT of No. 5.

Bleu de Chanel Makes its Debut

For guys, look for a new men's scent this fall. Bleu de Chanel will be its first major male fragrance since 2004's Allure Homme Sport and its first men's masterbrand since 1990's Egoiste. Academy Award-winning director Martin Scorcese directed the advertising spot.

Company executives predict the woody aromatic (Chanel's first) will be one of the top three men's scents in the U.S. in the fourth quarter and will enter the top five globally in 2011. Bleu de Chanel will be sold in approximately 2,000 department and specialty stores in the U.S., according to industry sources.

16. Clarins

France

www.clarins.com

Sales: $1.4 billion (estimated)

Key Personnel:

Christian Courtin-Clarins, chairman; Philip Shearer, chief executive officer; Jonathan Zrihen, president and chief executive officer, Clarins USA and Canada

Major Products:

Skin care, fine fragrances, color cosmetics and sun care products

New Products:

Multi-Active Nuit skin care, Bright Plus HP Line and Intensive Brightening Smoothing Serum, Gentle Refiner exfoliating cream, Clarins Gentle Peeling Smooth Away cream, Multi-Active Skin Renewal Serum, Gentle Beauty Soap, Delectable Self-Tanning Mousse SPF 15, Everlasting Foundation SPF 15, Eau des Jardins fragrance, Thierry Mugler Womanity fragrance

Comments:

Like most department store beauty brands, Clarins was hit hard by the recession. HAPPI estimates that Clarins 2009 sales dipped from $1.5 billion in 2008 to approximately $1.4 billion.

According to Kline & Co., in the U.S., the weak economy has forced department store share of the total market down another two points in 2009 versus 2003 levels, according to a new study. The decline has prompted both marketers and retailers to actively engage customers with purchase incentives, loyalty programs and even direct sales. Brands like Lancome, Estee Lauder and Clarins have stepped up marketing directly to customers with online enticements like bonus gifts and free shipping with purchase.

"Savvy brands are employing a mix of complementary channels, including online sales, catalogs, and social networking to maximize their reach and target consumers in the format that's most comfortable for them," explained Karen Doskow, industry manager for consumer products research at Kline.

The economic slowdown hasn't kept Clarins away from the perfumers' bench, however. The company recently launched a fourth fragrance in its Eau de Soins series, Eau des Jardins. The "treatment scent" is a part of Clarins' well-being initiative, as the perfume offers both aromatherapy and phytotherapy.

In collaboration with International Flavors & Fragrances, Clarins applied gemmotherapy--an herbal therapy using the extracts of plant buds or rootlets.

Eau des Jardins' concoction is comprised of "extracts from buds of beech, black currant and mountain ash billed to help moisturize, soften and brighten skin."

Eau de Jardins ($62, 100ml) is available in Europe and will officially launch in the U.S. this fall.

Back in May, Thierry Mugler launched his much anticipated Womanity fragrance, which is described to be both savory and sweet at the same time. The creation of the eau de parfum was "a challenge and a technological breakthrough," according to Clarins Group.

The sweet and savory comes from fig and caviar. Molecular extraction of fig and caviar was performed exclusively by Mane for Thierry Mugler fragrances, marking the first time the patented extraction method has been used in a fragrance. The technology makes it possible to extract the aromatic molecules of any material and to precisely reconstruct its olfactory properties, thus obtaining ingredients that perfectly preserve and express each ingredient in all its subtlety and nuance, according to Clarins.

To promote the scent, Womanity.com--an interactive platform with a goal of building an extensive community among women--went live in June.

"Developing through this kind of interactive, collaborative space has long been a part of our brand DNA," noted Joel Palix, president of Clarins Fragrance Group and the Thierry Mugler brand.

Fast Fact: Clarins has been nominated for two QVC Customer Choice Beauty Awards. Clarins Self Tanning Instant Gel and Clarins Defining Eye Lift received nods in the Best Faux Tanner and First On Q - Spa, Salon & Skin Care categories, respectively. Winners will be announced on Aug. 28.

17. Amore Pacific

South Korea

www.amorepacific.com

Sales: $1.3 billion

Key Personnel:

Kyung-Bae Suh, president and chief executive officer

Major Products:

Skin care and makeup--Laneige, Iope, Mamonde, Hera. Fra- grances--Lolita Lempika, Castel Bajac, Espoir. Personal care--Mise-en-Scene, Happy Bath, Median, Songyeum

New Products:

Mis-en-scene premium product line, Refreshing Essentials skin care, Contour Lift Extreme, Future Response Age Defense Creme

Comments:

Sales rose more than 15% last year, while net income soared nearly 33%. Sales of cosmetics accounted for 83% of sales. By distribution, door-to-door sales rose 6.2% to account for 31.7% of sales. Department store sales gained 19.3% to 17.2% of sales, specialty store sales rose 23% to 15.1% of sales and hypermarket sales jumped 24.9% to 9.2% of sales.

Sales of luxury cosmetics rose 10% on the strength of major brands such as Sulwhasoo, Hera and Amorepacific.

The remaining 17% of revenue is derived from the Amore Pacific's personal care and green tea business. During the year, Mis-en-scene launched a premium product line and Ryoe became the No. 1 shampoo in the hair loss segment, as its sales jumped 137%. That helped the division's sales rise 13% last year.

Sales outside Korea represent just 16% of sales, with China alone accounting for 42% of international sales. Last year, Chinese sales jumped 55% on the strength of the Laneige and Ma-monde brands. Sales in Asia, excluding China, rose 8% to account for 20% of overseas sales. Sales rose in several countries including Taiwan (up 10%), Hong Kong (up 12%) and Malaysia (up 81%). France represented 34% of overseas sales, but posted a gain of just 1%. Finally, while the U.S. represents just 4% of overseas sales, the business posted a 25% gain in sales due to increases in Amore Shops, the company's specialty store chain.

Last spring, the Sulwhasoo skin care brand made its U.S. debut at Bergdorf Goodman. Sulwhasoo is founded on the traditional philosophy of "Sang-Seng," the belief that all things exist in relation to one another, and optimal vitality is achieved when these objects exist in harmony and balance. The highly coveted collection is synonymous with skin care, boasting more than half the herbal medicine cosmetics market share in Korea, according to the company. Headlining the collection is Sulwhasoo's Concentrated Ginseng Cream ($220)--formulated with roots, berries and the water of rare six-year-old Korean ginseng.

This year, the company is targeting sales growth of 10%.

Fast Fact: Amore Pacific's founder Sung-Hwan Suh was a firm believer in the benefits of green tea. In fact, he created Amore Pacific's tea garden at the foot of Halla Mountain on Jeju Island.

17. Puig

Spain

www.puig.com

Sales: $1.3 billion

Key Personnel:

Marc Puig, chairman and chief executive officer; Manuel Puig, vice chairman

[ILLUSTRATION OMITTED]

Major Products:

Fragrances--Paco Rabanne, Carolina Herrera, Prada, Adolfo Dominquez, Antonio Banderas; Cosmetics and personal care--Payor, Unica, Vitesses, Payot, Unica, Vitesse, Heno de Pravia, Lactovit, Maja, Tresemme (distributor)

New Products:

Ricci Ricci, CH Men, L'Eau Ambree, Seduction in Black and Lady Mango fragrances

Comments:

Corporate sales fell 5% last year, while fragrance sales were off 3.5%. Still, Puig maintains that it increased its market share in the global prestige fragrance sector to more than 6%. Furthermore, more than 50% of revenues are derived from products that did not exist five years ago.

Last year, fragrances represented 83% of net revenues. Cosmetics and personal care, with brands such as Payot and Maja and the distribution of Tresemme in Spain and Portugal, generated 12% of revenues.

Although fragrance sales slipped last year, Paco Rabanne recorded a 20% increase in sales, thanks to the success of 1 Million, which debuted in 2008. According to Puig, 1 Million is the second most popular men's fragrance worldwide, excluding the U.S., where this line has not yet been launched. The brand plans to launch Lady Million this September.

Another strong performer in the perfumery sector is Ricci Ricci by Nina Ricci, which reached the top 10 in the French market during the holiday selling season. Other successful launches included CH Men by Carolina Herrera, which enabled the brand to consolidate its leadership in Latin America and maintain its global market share, and J'Eau Ambree by Prada.

Sales for the first four months of 2010 represent growth of 24% over last year, driven by the recovery of certain international markets, the success of recent years' launches and the end of the inventory reduction process carried out by customers, particularly in the first quarter of 2009. Sales in Spain, which account for 25% of Puig's sales, rose 9% during the period.

Looking ahead, Puig hopes to maintain double-digit gains for the remainder of 2010 and is looking forward to incorporating the Valentino brand into its portfolio. The agreement, effective Feb. 1, 2011, represents the start of a long-term association between the two companies. As a result, Puig expects to focus on fewer but stronger brands and create long-term projects in an effort to expand its share in the global perfumery, fashion and cosmetics sector.

19. LG

Household & Health Care

South Korea

www.lgcare.com

Sales: $1.2 billion

Key Personnel:

Suk Cha, president and chief executive officer; Kyoo II Lee, chief financial officer

Major Products:

Household--laundry and dishwashing detergent, fabric softener and kitchen cleaners. Personal care--toothpaste, shampoo, soap, baby care, skin care, color cosmetics and toiletries

New Products:

The Face Shop (acquisition), O Hui and Isa KnoxTe'rvina biotech beauty products, Beyond body care products

Comments:

Sales rose nearly 13% last year for Korea's No. 2 cosmetics maker (behind Amore Pacific). The big news at LG during the past year was the acquisition of The Face Shop, Korea's No. 3 cosmetics maker for about $300 million. At the time of the acquisition, The Face Shop had annual sales of about $215 million. The move gives LG entry into the lower priced portion of the market.

According to LG, the acquisition puts it on par with Amore Pacific in the Korean cosmetics market. Moreover, the deal gives LG an opportunity to reach a new consumer base, women in their teens and early twenties. This year, LG expects sales to increase 10% on the strength of The Face Shop acquisition.

In January, LG rolled out new anti-aging skin care products, co-developed by CHA Bio & Diostech, a research affiliate of the CHA Medical Group. The new products include O Hui The First series, which contain a recombinant human stem cell protein (rHSCP), and Isa Knox Te'rvina, which contains the recombinant human placenta protein (rHPP-8TM). LG is the first Korean company to have access to CHA Bio & Diostech's proprietary skin rejuvenation technologies for developing skin care products.

"Conventional stem cell cosmetics merely activate skin cells while O Hui The First is a revolutionary product made by reorganizing the key elements of embryonic stem-cell culture fluid which Cha Stem Cell Institute (CSCI) found to have extraordinary skin revitalizing effects," said Chung, Hyung Min, PhD, researcher of CSCI.

Meanwhile the Cha Placenta Institute analyzed key functions and viable ingredients of the human placenta, recombined key agents of the placenta, and applied the new components into Isa KnoxTe'rvina.

LG got off to a fast start in 2010, as first quarter sales jumped nearly 24% to more than $600 million and operating profit soared almost 40%. Household product sales rose 14% to nearly $250 million and cosmetics sales soared 44% to more than $230 million.

20. Pierre Fabre

France

www.pierre-fabre.com

Sales: $1.1 billion

Key Personnel:

Pierre Fabre, chairman; Jean-Pierre Gamier, chief executive officer

Major Products:

Skin care and hair care products sold under the Avene, Elancyl, Galenic and Rene Furterer brand names

New Products:

Rene Furterer--Volumea and Myrrhea hair treatments; Galenic--AquaSublime mineral pigments; Klorane--Abyssinia oil

Comments:

On Sept. 1, Olivier Bohuon will replace Jean-Pierre Gamier as chief executive officer of the Pierre Fabre Group. Prior to this appointment, Bohuon, 51, was executive vice president of the Abbott Corporation and president of its pharmaceutical division.

In May, Pierre Fabre expanded its presence in India with the launch of Avene skin care. It followed that launch by introducing an oral care range. Through its partner, Win Medicare, the company hopes to grab 10-15% of the Indian oral care market, which is said to be growing 20% a year.

21. Pola

Japan

www.pola.co.jp

Sales: $1.0 billion

Key Personnel:

Satoshi Suzuki, president, Pola Orbis Holdings, Inc. and chairman Pola Inc.; Hiroki Suzuki, president, Pola Inc.; Yasuo Iwasaki, president, Pola Chemical Industries, Inc.

Major Products:

Skin care, cosmetics, hair care and men's products

Comments:

Pola is one of Japan's leading cosmetics firms, selling products at retail and directly to the consumer. As of January 2010, the firm had 1,005 employees.

The company's Apex-I brand was created to serve the individual skin care needs of different consumers with customized products. According to Pola, skin analysis is conducted at the cellular level from many different angles, including assessments of water retention, skin barrier function integrity, wrinkle progression, pore size and melanin content. The information is analyzed and managed at the APEX-I Skin Analysis Center, which supports a highly sophisticated personal counseling system based on more than eleven million items of processed data, according to the company.

In 2009, APEX-I's packaging was honored with an IF Communication Design Award. Started in 1953 under the sponsorship of Hanover Industrial Design Association in Germany, the IF Communication Design Award evaluates the design from the points of design quality, selection of package material, environmental consciousness, functionality, safety and contribution to the enhancement of brand value. Pola competed against 1,368 items from 24 countries that entered the competition.

22. PZ Cussons

United Kingdom

www.pzcussons.com

Sales: $963 million

Key Personnel:

Richard Harvey, chairman; Alex Kanellis, chief executive officer; Chris Davis, commercial director; Brandon Leigh, finance director; John Pantelireis, supply chain director

Major Products:

Personal care and toiletries--Imperial Leather, Joy, Cussons Kids, Premier, Carex and Original Source. Household products--Morning Fresh, Elephant, Radiant, Robb and Duck. The Sanctuary Spa is also owned by PZ Cussons.

New Products:

Cussons First Years premium baby care, Kokosal Automat auto dish detergent (Poland), Imperial Leather SkinKind, Imperial Leather Dacha Parfum

Comments:

PZ Cussons' corporate sales jumped 27% last year--with its toiletries and household unit also posting a significant gain.

"2009 has been another successful year for PZ Cussons with strong performance in all territories despite the challenging economic environment," commented then chairman Anthony Green. On July 1, Richard Harvey took over as chairman, replacing the retiring Green, who had served as executive chairman since 1993.

Green and staff have new digs as PZ Cussons recently moved into its new international headquarters near the Manchester Airport. Last year, the company opened a new innovation center in Salford, England.

New in 2010, PZ Cussons' venerable Imperial Leather brand created a limited edition fragrance called Dacha, of which only 500 bottles were made available. Dacha includes many of the same oils, musks and balsams as the original Imperial Leather fragrance, but they were rebalanced and blended with new notes, to create a sensuous feminine fragrance, according to the company.

In November 2009, PZ Cusson's subsidiary The Sanctuary at Covent Garden Ltd., acquired Body Experience Ltd., a provider of spa services.

23. Bolton Group

The Netherlands

www.boltongroup.net

Sales: $900 million (estimated)

Major Products:

Household care--Omino Bianco laundry care, WC Net bathroom cleaners, Carolin floor cleaners, SMAC metal and all-purpose cleaners, Overlay floor and surface cleaners, Merito ironing aids, Fornet oven cleaners, Last dishwashing liquid, Vetril glass cleaners, Argentil silver cleaner, Ourgan Professionnels and Crofty Care drain pipe cleaners, WC Eend toilet cleaners, Cyclon heavy duty hand soap, Dubro kitchen care products, Solivaisselle dishwashing products, Nibro ironing aids and starch, D'Or natural soap for surfaces and textiles. Personal care--Borotalco soaps, shower gels, talcum powder, Neutro Roberts body care, Roge Cavailles body care, Sanogyl oral care, Somatoline Cosmetic and Somatoline slimming products, Roberts Fragrance personal care, Acqua Alle Rose facial cleanser, Citrosil disinfectant solutions, sprays and wipes, Botot mouthwashes, Wetties wipes, Soapy liquid hand soaps, Silx depilatories. Beauty--Collistar cosmetics, body treatments, facial treatments, tanning products, self-tanners, hair care, men's grooming and fragrance

New Products:

Collistar--Alchimia spring/summer color cosmetics collection, Sun Effect makeup, Gloss Design lipgloss, Supermoisturizing soothe cream and Anti-Wrinkle soothe cream for men; Acque Attiva deodorant; Lifting Effect Vials; Perfecta Perfection Serum; Intensive Anti-Stretchmarks Cream with Elastin-Plus, Thermoactive TalassoScrub, Intensive Anticellulite Serum, High Definition Foundation, Ultra Soothing After Sun Repair Treatment, Body-Legs Magic Drops concentrated self-tanner

Comments:

Privately-held Bolton Group began as a regional distributor in 1949 and has grown to an international firm sporting 50 product lines ranging from food and adhesives to household, personal care and beauty products.

According to Bolton Group, 16.6% of its sales stem from personal care, 20.2% from household care and 5.9% from beauty care products. Food products accounted for 44% of sales, adhesives 13.1 % and pet care, its newest business, represented 0.2%.

[ILLUSTRATION OMITTED]

24. Sunstar

Switzerland

www.sunstar.com

Sales: $753 million

Key Personnel:

Hiroo Kaneda, chairman

Major Products:

Oral care products sold under the Gum and Butler brand names; beauty care products, including hair spray and cosmetics

New Products:

Gum Soft Picks, Gum Dolphin 250 Advanced Flosser, Gum Perio Balance, Gum On the Go Travel Toothbrush

Comments:

Sunstar offers products and services to customers in more than 90 countries around the world. According to the company website, for the fiscal year ending March 31, 2009, sales were $1.1 billion, with mouth and body care representing 54% of sales, and health and beauty accounting for 12% of sales.

The company was originally founded in 1932, starting with the manufacturing and selling of toothpaste in 1946. Its corporate motto is, "strive always to enhance the health and well-being of people everywhere."

In March, the Sunstar Foundation for Oral Health Promotion--along with collaborating sponsors the International Federation of Dental Hygienists (IFDH) and the International Journal of Dental Hygiene--announced the winners of the second Sunstar World Dental Hygienists Award. Winners, chosen from papers submitted to the International Journal of Dental Hygiene, included Sherry L. Priebe of the University of British Columbia, Canada; Annamaria Genovesi and Olivia Marchisio of Istituto Stomatologico Tirreno-Versilia General Hospital, Italy; and student Maria Fjellstro of the Karolinska Institutet, Sweden. The award, along with the prize money of $5000, $3000 and $2000, respectively, was presented July 2 at the IFDH Gala Dinner in Glasgow, Scotland.

Fast Fact: Sunstar got its start as a manufacturer and seller of rubber glue for bicycle tires and metal tubes. Not long after, business operations were expanded to include the oral care business.

25. Lornamead

United Kingdom

www.lornamead.com

Sales: $696 million

Key Personnel:

Mike Jatania, chief executive officer; Jon Osborne, chief operating officer; Aart Weijburg, non-executive director; Charles Hinkaty, non-executive director; Philip Smith, non-executive director; Quentin Higham, managing director of Yardley; Randy Sloan, chief executive officer, Lornamead, Inc.

Major Products:

Hair care--Aqua Net, Finesse, Harmony, Vosene, Once, Brisk, Bristow; Cosmetics and skin care--CD, Lypsyl, Christy, Hand-san, Crisan, Witch skin care (licencee), CCS Footcare (distributor); Bath luxuries and fragrance--Woods of Windsor, Yardley of London; Oral care--Brilliant, Rapid White, Clinomyn (distributor), Natural White

New Products:

CD--shower gel range, relaunched deos, new body range for different skin types, fresh aroma scented citrus shower product, floral bar soap; Crisan--repositioned with new packaging; Handsan Geruchs--Stop liquid, aerosol spray and gel hand sanitizers; Vosene--new packaging, Trial and Travel 100ml size (Fall 2010); Vosene Kids--Mega Hold Styling Gel, family size 3-in-1 conditioning shampoo; Triple Dri antiperspirants--Men's and Sports sprays; Yardley--Natural soaps for mass market in lavender wisteria, honeysuckle citrus and almond milk scents; Lice Shield head lice preventative shampoo and conditioner-in-1 and leave-in spray; Finesse ReVitality; AquaNet UpDo; Brilliant tooth whitening range relaunch.

Comments:

At the start of 2010, Lornamead established a new dedicated business for Yardley of London, following the $45.5 million sale of the Yardley business in Asia, Middle East, the Australasia region and certain African countries to Wipro Ltd. in November 2009. Lornamead tapped Quentin Higham to be managing director of the more focused unit, reporting to chief operating officer Jon Osborne.

Higham, who has responsibility for the Yardley and Woods of Windsor brands in Europe and Americas, had most recently headed a sales and marketing consultancy specializing in the creation and management of beauty brands with a client list that included James Brown London, Purity Organic Skincare and Jo Wood Organics. He has also served as commercial director of KMI, a role in which he was responsible for King of Shaves, Ted Baker and Fish styling, and as marketing director EMEA for Coty with responsibility for Rimmel cosmetics and Adidas toiletries.

During the past year, Lornamead has rolled out several unique products. In the U.S., it created Finesse ReVitality, a hair care formula that borrows from the proven efficacy of anti-aging skin care. Enhanced with a rejuvenating complex of collagen, CoQ10 and antioxidants, ReVitality dramatically improves strength and softness of hair after just one use, according to the company.

Lornamead's German personal care brand CD rolled out a trio of innovations. First it created a fresh aroma-scented citrus shower product with 5% moisturizing glycerine and vitamins. The innovative formulation was awarded a "good" from German consumer test organization Okotest for its skin and environment-friendly formulation. In the deo sector, CD added what it calls its most caring and moisturizing antiperspirant roll-on, which delivers maximum protection and moisturization via a high urea-concentration. Also, CD's range of bar soaps has been extended with a new floral offering that builds on the success of the brand's existing waterlily range. This new purple bar soap contains a high level of natural moisturizers combined with CD's well known waterlily fragrance.

Another new product in Lornamead's stable is Handsan Geruchs-Stop, the brand's first hand wash specifically for use in the kitchen. It neutralizes unpleasant cooking odors with natural grapefruit-oil and Aromaguard Technology, while removing germs and bacteria.

And proving that even old brands can get their bling on, Lornamead has rolled out AquaNet UpDo, a combination hair and sparkle product sold at supermarkets and drugstores in the U.S. It delivers the brand's iconic all-day hold with iridescent sparkle and a fresh scent, according to the company.

Fast Fact: Lornamead's 2002 acquisition of the Natural White business, a manufacturer and supplier of branded and private label products for the oral care market, enabled the group to expand into the North American market and it provided a manufacturing base in the region.

26. Menard

Japan

www.menard.co.jp

Sales: $642 million

Key Personnel:

Daisuke Nonogawa, chairman; Junichi Nonogawa, president

Major Products:

Skin care, makeup, fragrance, body care. Brands include Embellir, Saranari, LS, Tsukika, Fairlucent, Colax Ex and Beauness

Comment:

Menard launched its first whitening cosmetics with APM (a stable vitamin C derivative) in 1986 and has been known as one of the pioneers of the whitening category. Menard cosmetics enjoys a highly respected status in Japanese society as a leader in the cosmetics industry. The company's main motto is "With Love, Appreciation and Pride."

27. Mandom

Japan

www.mandom.co.jp

Sales: $585 million

Key Personnel:

Motonobu Nishimura, representative director and president; Yoshikatsu Nishiumi, senior managing executive officer

Major Products:

Men's toiletries--Gatsby, GB and Lucido; Women's toiletries--Fraiche, Treatia, Lucido-L, Produce, Pixy and Simplity

New Products:

Hair Care--Gatsby Quick Moving Mist, Gatsby Water Gloss Hyper Solid, Gatsby Moving Rubber Series. Skin care--Gatsby Face Wash Series.

Comments:

The consolidated sales for the year ended March, 31 2010 fell 1.6% to $585 million. This is explained mainly by the fall in local currency values across Asia resulting in the decrease in yen-denominated sales figures of overseas companies, which could not be offset by a growth in sales both in Japan and overseas that was powered by the core brand Gatsby, according to the company.

Regarding sales, the management at Mandom intends to do the following for 2010: promote the stable growth of core brand Gatsby; ensure further growth of women's cosmetics; and strengthen sales increase on local currency basis in the overseas business.

[ILLUSTRATION OMITTED]

28. Fancl

Japan

www.fancl.co.jp

Sales: $512 million

Key Personnel:

Yoshifumi Narimatsu, chief executive officer and representative director; Kazuyoshi Miyajima, chairman and representative director; Toru Tsurusaki, executive officer and director; Kazuyuki Shimada, executive officer and director; Kenichi Sugama, executive officer and director; Haruki Murakami, executive officer and director; Mayuko Yamaoka, executive officer and director; Katsuhiko Egami, executive officer; Norihiro Shigematsu, executive officer; Yoshihisa Hosaka, executive officer; Yasushi Sumida, executive officer; Mitsuko Yazaki, executive officer; Jyunji Iida, director; Akihiro Yanagisawa, director

Major Products:

Cosmetics and skin care products sold under the Fancl, Attentir and Nicostar labels

New Products:

Mild Cleansing Oil, Facial Washing Powder (reformulation); Whitening Serum (reformulation) in the second half of 2010

Comments:

Based in Yokohama, Japan, Fancl Corporation was founded by Kenji Ikemori, a Japanese entrepreneur who envisioned a holistic approach to skin care that would include botanically-based, preservative-free products as well as oral supplements. Fancl International, located in Irvine, CA, was established in 1997 and is the first wholly owned subsidiary of the Fancl Corporation.

For fiscal 2009, cosmetics sales increased 2.1%. Corporate sales were $997 million, which includes the company's nutritional products.

For 2010, Fancl will strive to attract new cosmetics customers through stronger marketing of its Mild Cleansing Oil, which is slated for a revamp this summer. Attentir cosmetics will aim for profit growth through more efficient use of marketing expenses, with an emphasis on profitability, as it celebrates its 20th anniversary this year.

In other financial news, Fancl Corp. plans to purchase 40% stakes in two Chinese sales agents. It will buy shares in Fantastic Natural Cosmetics Ltd. and Fantastic Natural Cosmetics (China) Ltd. and will co-develop products and stores, exchange personnel and share information.

29. Sisley

France

www.sisley-cosmetics.com

Sales: $500 million (estimated)

Key Personnel:

Count Hubert d'Ornano, founder and chief executive officer; Is-abelle d'Ornano, vice president; Philippe d'Ornano, general manager; Christine d'Ornano, assistant general manager

Major Products:

Skin care, cosmetics and fragrances

New Products:

Confort Extreme Mains, Super Ecran Solaire Visage facial sunscreen SPF 50+, 50ml Eaux de Sisley, All Day All Year, Radiant Glow Express Mask Intensive Formula, Phyto-Poudre Compacte, Supremya At Night

Comments:

In May, family-owned, privately held Sisley Cosmetics and the Majestic Barriere Hotel in Cannes opened U Spa Barriere, a 450-square meter spa with views of the seaside and wide range of services incorporating Sisley's products.

On the new products front, Sisley is tackling skin on the face and hands. The firm has expanded the Confort Extreme range with a new treatment for dry and dehydrated hands. The formulation contains panthenol and harpagophytum, a plant that is said to provide a calming effect on sore joints.

For the face, All Day All Year is a new anti-aging facial care lotion that offers UVA/UVB protection via complex of microencapsulated filters that Sisley contends safely protects the skin for eight hours without penetration. The blend also includes apple skin and white willow extracts that work as an anti-free radical/anti-stress shield and phytoceramide and glycoprotein-rich rice and sesame extracts that help strengthen the barrier function of the epidermis.

30. Colomer

Spain

www.thecolomergroup.com

Sales: $420 million

Key Personnel:

Lorenzo Delpani, chief executive officer

[ILLUSTRATION OMITTED]

Major Products:

Hair and nail care. Professional--American Crew, CND, D:Fi, Intercosmo, Modern Organic Products, Natural Wonder, Revlon Professional. Consumer--Fer-modyl, Fixpray, Floid, Geniol, Lanofil, Llongueras, Natural Honet, Revlon Flex, ZP11. Cosmetics--Biopoint, Gatineau, Revlon, Ultima II. Colomer USA: Creme of Nature, Fabulaxer, Lottabody, Revlon Realistic and Ginseng Miracle

New Products:

American CrewTrichology Hair Recovery System, American Crew Precision Blend Hair Coloring System, CND Shellac, CND Solar Oil Minis

Comments:

The Colomer Group was formerly known as Colomer Ltda. and changed its name in 2000. It was founded in 1934 and is headquartered in Barcelona, Spain with an additional office in New York City.

Colomer's professional nail care brand, CND (formerly known as Creative Nail Design), generated the biggest buzz for the company during the past year. Besides changing its name, the brand celebrated its 30th anniversary. It also rolled out Shellac Hybrid Nail Color. This revolutionary product applies like polish, wears flawlessly for 14 days of high gloss shine and is removed in minutes, according to the company. Cured in a UV light, there is "zero dry time" with Shellac, according to CND.

Tom Branna

VP/Editorial Director

tomb@rodpub.com
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