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The International Business Environment: Global and Local Marketplaces in a Changing World, 2d ed.


The international business environment; global and local marketplaces in a changing world, 2d ed.

Morrison, Janet.

Palgrave Macmillan


516 pages




The engaging layout and mix of case studies, analyses and useful review questions and summaries make this text an excellent introduction to the key dimensions of the international business environment. Morrison (formerly program leader for undergraduate international business degrees, U. of Sunderland Business School, UK) takes a genuinely international approach, highlighting transitional and developing economies as well as advanced economies. This second edition has been updated to reflect the increasing impact of China and India on the global economy. It includes new case studies that bring together the themes presented in each of the four sections and new "Critical Perspectives" text boxes for discussion and contemplation.

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Publication:Reference & Research Book News
Article Type:Book Review
Date:Aug 1, 2006
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