The Heinken and Amstel Light brands.
Caption: The Heinken and Amstel Light brands have teamed with Stiff
Magazine on a new Mardi Gras promotion. From December 15Th to February
11Th , consumers can enter to win a trip to the 2003 Heineken/Amstel
Light Mardi Gras mansion in New Orleans, for a four day party. The
program will be supported by point-of-sale materials designed by Mardi
Gras artist Andrea Mistretta. Items include streamers, banners and a
"mega display piece" designed to give Heineken and Amstel
strong presence at retail accounts.