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The Heinken and Amstel Light brands.

Caption: The Heinken and Amstel Light brands have teamed with Stiff Magazine on a new Mardi Gras promotion. From December 15Th to February 11Th , consumers can enter to win a trip to the 2003 Heineken/Amstel Light Mardi Gras mansion in New Orleans, for a four day party. The program will be supported by point-of-sale materials designed by Mardi Gras artist Andrea Mistretta. Items include streamers, banners and a "mega display piece" designed to give Heineken and Amstel strong presence at retail accounts.
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Title Annotation:debuts Mardi Gras promotion with Stiff Magazine
Publication:Modern Brewery Age
Article Type:Brief Article
Geographic Code:1USA
Date:Jan 13, 2003
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