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The Great Brewing Company.

The Great Brewing Company of Denver, CO, has debuted a 12-pack of "Brewers' Picks." Each box contains 12-ounce bottles of the company's flagship beer, DPA (Denver Pale Ale), along with bottles of Arapahoe Amber, Wild Raspberry Ale, Bee Sting, and Whitewater Wheat. "Whitewater Wheat has been a big hit with our draft customers," says co-founder, Brian Dunn. "So we bottled a small of amount of it to make our Brewers' Picks boxes a special treat for our customers." The five beers in the 12-packs are highly-decorated veteran brands, boasting four Great American Beer Festival medals and two World Beer Cup awards. "Our retailers have been asking us to release a variety package for years," says company co-founder, Tara Dunn. "We decided that if we were going to do a sampler pack, it had to be more than just a collection of our regular beers." Tara Dunn reports the brewery is now planning a winter Brewers' Picks box geared to cold weather drinking. It is scheduled for a November 1 release date. "The response to these variety packages was much better than we anticipated," Tara Dunn says. "Our pre-orders were twice what we expected."
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Publication:Modern Brewery Age
Article Type:Brief Article
Geographic Code:1U8CO
Date:Jul 2, 2001
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