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The Gold Rush Is On; Dimes Turn to Dollars as Valuable Gold-Plated Dimes Put in U.S. Currency Circulation

KANSAS CITY, Mo., April 3 /PRNewswire/ -- Rare gold-plated dimes will be dropped today into U.S. currency circulation, sparking a modern-day Gold Rush. On Thursday, April 3, 1,000 24 karat gold-plated dimes will be placed in circulation across the country. From coast to coast, consumers who discover these Amazing gold dimes will have the chance to turn them into dollars -- up to $25,000 to be exact.

To find the special gold dimes, consumers can put their gold pans aside because The Amazing Kreskin, the "world's foremost mentalist," will give his predictions as to where the dimes are located. Kreskin will kick off The Amazing Sprint Sense Dime Find on April 3 from the Dime Savings Bank of New York at 60th and Park Avenue in New York City. Simultaneously across the country, 1,000 gold dimes will be dropped in locations where consumers make phone calls.

Sprint (NYSE: FON), the communications giant recognized for its flat dime- a-minute long distance rate, is turning TV fantasy into reality with the Amazing Sprint Sense Dime Find. Current Sprint television ads depict consumers gaining "magical" control over their life after finding Sprint's dime on the street. The Amazing Sprint Sense Dime Find brings the magical feel of the commercials to life and truly shows the power of Sprint's Amazing dime.

"We're literally taking Sprint's advertising campaign out of the TV and into the real world," said Tom Kessler, director of marketing for Sprint's Consumer Services Group. "Just as the ads show that discovering Sprint's dime-a-minute rate can help consumers gain control of their long distance bill, finding one of Sprint's Amazing gold dimes could help them control other areas of their life, with a chance for prizes up to $25,000."

In order to turn Sprint's Amazing gold dimes to dollars, consumers must call 1-888-GRAB-GOLD (1-888-472-2465) to report their gold dime find. The first person to call 1-888-GRAB-GOLD and complete Sprint's gold dime verification process will win a $25,000 Amazing Sprint Sense Dime Find grand prize and one year of free long distance from Sprint. Each of the next 10 individuals who call 1-888-GRAB-GOLD and repeat Sprint's gold dime verification process will receive a year's worth of free long distance and an Amazing Sprint Sense Dime Find runner-up prize of $1,000. Others who call after the first 11 reported and verified finds may turn in their gold dime for prepaid long distance prizes.

When Sprint Sense was launched in January 1995 it revolutionized the industry, changing the face of long distance pricing. The plan has been recognized for its simple, easy-to-understand rate and helped Sprint land the top spot in a J.D. Power and Associates customer satisfaction study the past two years in a row.

Sprint Sense provides a 10-cent-a-minute flat long distance rate nights and weekends, when 75 percent of all consumers say they make their long distance calls, making it the simplest calling plan for the majority of consumers.

Sprint is a global communications company -- at the forefront in integrating long distance, local and wireless communications services and the world's largest carrier of Internet traffic. Sprint built and operates the United States' only nationwide all-digital, fiber-optic network and is the leader in advanced data communication services. Sprint has $14 billion in annual revenues and serves more than 16 million business and residential customers.

 -0- 4/3/97

/NOTE TO EDITORS: Broadcast Media: B-roll of Kreskin and Gold Dimes available 1-1:30 p.m. EST. Satellite coordinates -- Galaxy K7, Transponder 14U/

/CONTACT: Juanada Teas, 202-828-7426, or e-mail,; or Steve Lunceford, 202-828-7427, or e-mail,, both of Sprint; or Andrea Fox of Burson- Marsteller, 312-329-7690, or e-mail,


CO: Sprint ST: Missouri IN: TLS SU:

SL-KS -- DCTH005 -- 7032 04/03/97 07:58 EST
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Publication:PR Newswire
Date:Apr 3, 1997
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