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The Executive's Guide to 21st Century Corporate Citizenship: How Your Company Can Win the Battle for Reputation and Impact.

9781786356789

The Executive's Guide to 21st Century Corporate Citizenship: How Your Company Can Win the Battle for Reputation and Impact

Dave Stangis and Katherine Valvoda Smith

Emerald

2017

171 pages

$32.95

Hardcover

HF5387

The authors, who work in corporate citizenship, offer a handbook that shows executives how corporate citizenship builds reputation, delivers value to the bottom line, and mobilizes an organization??s employees and customers. They explain how to connect corporate citizenship to business purpose and strategy, create advantage in the marketplace, understand the effects of corporate citizenship on stakeholders, set up and organize a corporate citizenship program, integrate it with the supply chain and procurement function, create a more sustainable operation, define a corporate giving program, communicate the message to drive change, and build on success. Distributed in North America by Turpin Distribution. (?[umlaut] Ringgold, Inc., Portland, OR)

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Title Annotation:Dave Stangis and Katherine Valvoda Smith
Publication:ProtoView
Article Type:Book review
Date:Oct 1, 2017
Words:140
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