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The Entertainment Industry Foundation (EIF) Taps Schematic to Create iparticipate.org Volunteerism Website.

Groundbreaking Site Makes Volunteering a Snap with Immersive and Simple Search Tools Offering Access to Volunteer Opportunities Across the U.S.

NEW YORK -- Schematic, a WPP company, announced today its selection by the Entertainment Industry Foundation (EIF) to create the EIF's new iparticipate.org Website designed to boost Americans' commitment to volunteerism by streamlining the task of finding suitable volunteer opportunities. Launched last week, the groundbreaking site offers an immersive experience and fast navigation to allow users to quickly find appropriate volunteer choices wherever they may live. Users can search for and find volunteer work in areas such as conservation, children's literacy, health, the environment, sports, support for military families and a host of other categories.

The iparticipate.org site is the information and action hub of the EIF's overarching "I Participate" initiative announced last week at a star-studded event in New York's Times Square and designed to spur Americans to action in addressing pressing social issues where they work and live. Developed by Schematic to make it as easy as possible for busy users to find, research and evaluate potential volunteer options, the site integrates volunteering data from non-profit All For Good's dynamically updated volunteer opportunities database. Users can access all the tools on the iparticipate.org site using just their Facebook login info.

"We are pleased and honored to have been chosen by the EIF to create the new iparticipate.org site in support of their mission of boosting volunteerism nationwide," said Trevor Kaufman, CEO of Schematic. "For people looking to be of service to their communities, the iparticipate.org site offers a simple and powerful way to quickly scan a myriad of relevant opportunities and hopefully find one that's perfect for them."

Known for its expertise in technology development and user interface design for brands such as NBC, Microsoft, Comcast, Target and Dell, Schematic brings a deep understanding of how to best connect companies with consumers through compelling experiences and content. Most recently, the firm took its knowledge of consumer behavior and response into the public space arena with the launch of its new Schematic Touch division to develop branded experiences for the interactive out-of-home (IOH) market.

About Schematic

Schematic, a WPP company, creates powerful, multi-platform interactive experiences for the world's largest brands. Servicing Fortune 1000 firms including Target, Nokia, Comcast, Turner, Microsoft, NBC, and Dell, Schematic helps companies connect with customers by delivering strategic solutions for the Web, mobile devices, television, interactive-out-of-home environments, and emerging platforms. Recognized by both Advertising Age and AdWeek as one of the industry's most innovative firms, Schematic is a leader in user-interface design, new technology development, and interactive marketing. Deep expertise across digital channels allows Schematic to advise clients with confidence how to leverage available technologies to support business objectives. In 2008, the firm was also named to Microsoft's elite Global 20 list of preferred partners.

Schematic is headquartered in New York and Los Angeles with additional U.S. offices in Atlanta, San Francisco, Austin and Minneapolis. The firm also has a growing international presence with offices in London and San Jose, Costa Rica.

For more information, please visit http://www.schematic.com.
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Publication:Business Wire
Geographic Code:1U2NY
Date:Sep 17, 2009
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