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The Economics Shelf.

The Genius of the Beast

Howard Bloom

Prometheus Books

59 John Glenn Drive, Amherst, NY 14228-2119

9781591027546, $29.00 www.prometheusbooks.com

The Genius of the Beast: A Radical Re-Vision of Capitalism tells of how global society has just begin to realize its full potential, arguing that there's a hidden mandate beneath capitalism - one that can lead to a better next-generation economy and more effective individual leadership and power. More than eighty short, fast chapters offer bursts of insights as they survey human history and a new way to view Western civilization and economic growth alike. College-level collections in particular will relish this.

The Backchannel

Cliff Atkinson

New Riders

c/o Pearson Technology Group

801 East 96th Street, #300, Indianapolis, IN 46240-3759

0321659511, $34.99 www.newriders.com

The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever comes from a communications consultant who shows how to embrace new communications methods - and how to recognize common pitfalls that frustrate audiences in the process. Presenters must learn to manage the 'backchannel' and blend this into their business communications: THE BACKCHANNEL tells how, covering the basics of social communications using new media.

Friends with Benefits

Darren Barefoot and Julie Szabo

No Starch Press

555 Deharo St. #250, San Francisco CA 94107

9781593271992, $24.95 www.nostarch.com

FRIENDS WITH BENEFITS: A SOCIAL MEDIA MARKETING BOOK provides a powerful survey packed with tips and real-world case studies, explaining how to connect with potential customers and how to use a website to support a social media marketing campaign. From tracking marketing campaigns to using viral videos and Twitter, this packs in smart keys to online marketing strategies.

Capitalism Hits the Fan

Richard D. Wolf

Olive Branch Press

c/o Interlink Publishing Group

46 Crosby Street, Northampton, MA 01060-1804

9781566567848, $18.00, www.interlinkbooks.com

Capitalism needs a bit of maintenance now and again. "Capitalism Hits the Fan: The Global Economic Meltdown and What to Do About it" discusses the recent financial crises which have turned into depression. Richard D. Wolff offers his own thoughts and ideas on how to combat these recent troubles with original and well thought out solutions. With scholarly thought and research, those pondering a way out of the crisis, "Capitalism Hits the Fan" is a worthy read for those who often put thought into the country's economic problems.

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Publication:Internet Bookwatch
Article Type:Book review
Date:Feb 1, 2010
Words:392
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