Printer Friendly

The Digital turnaround strategy.

In case you were concerned about the fate of Digital Equipment Corp., we have reassuring news. Digital just sent us an announcement of the company's "updated logo," along with a pair of color swatches (one on coated stock, one on offset) that illustrate the company's tasteful new burgundy-on-white color scheme. "We feel it is important that you have the most current and accurate information about our logo," writes Arthur J. Fiacco, director, Corporate Communications Program.

And in case you were concerned that Digital--like several other hardware companies we could name--seems a bit out of touch with its customers, Arthur Fiacco also advises us that, "based on a worldwide market research project, we determined that more people recognized [the name] `Digital' than `DEC.'" We'll try to remember this useful fact the next time we hear that Digital's new management intends to focus on high-priority issues.
COPYRIGHT 1993 Soft-letter
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:DEC issues a new logo
Date:Jul 26, 1993
Previous Article:Counterpoint: the SPA's view of the world.
Next Article:'The world's biggest software company.' (interview with Michael Perik, Chief Executive Officer of SoftKey) (Interview)

Related Articles
Is there a turnaround fund in your company's future?
Turnaround management.
Digital Equipment Corporation, Competitive Automation To Display Secure DHCP At TCP/IP Expo, Aug. 8-10; Technology Simplifies Addition of Devices to...
Competitive Automation's Dynamic Host Configuration Protocol Licensed To Digital Equipment Corporation; Automates Addition, Configuration of Devices...
SGI Launches New Worldwide Corporate Identity Strategy.
Triggering Organizational Renewal.
Youth violence topic draws pair to testify in L.A.
TAK'ASIC Names Jacques Clay Vice Chairman; Former HP Executive Assumes New Role for Leading Innovator of Imaging Processors and Solutions.
Managing a successful turnaround even in tight capital markets: the team navigating a turnaround must go way beyond reducing headcount alone and...
Airline Finance News - Asia / Pacific.

Terms of use | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters