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The Denny's Story: How a Company in Crisis Resurrected Its Good Name.

The Denny's Story: How a Company in Crisis Resurrected Its Good Name by Jim Adamson, Rosemary Bray McNatt Robert J. McNatt, Robert F. McNatt Wiley & Sons. January 2000, $24.95, ISBN 0-471-369574

What do you do when the name of your nation-wide restaurant chain has become "a poster child for racism" and you're watching all of your profit margins, as well as a loyal consumer base, swirl down a drain of bad public relations? Hire an expert who will not just perform a face-lift, but bring employees and franchise owners nationwide into a new age through a combination of checks and balances geared toward changing the very culture of the organization.

Author and CEO Jim Adamson offers a few pointers he's learned along the way that businesses small and large can use to learn not only how to become more welcoming to all types of customers but how to take a sinking venture and make it float again, This is not just a story of one company overcoming it's racist past, but one of total resurrection with lessons we can all take to heart--and to our own businesses.
COPYRIGHT 2001 Cox, Matthews & Associates
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 
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Title Annotation:Review
Publication:Black Issues Book Review
Article Type:Book Review
Date:Jan 1, 2001
Words:188
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