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The Coors Brewing Company's.

"Double Down Summer 2000" promotion is said to have attracted significantly more callers than last year's effort, supported by displays like the one pictured above at Pop N Kork Liquors in Mendon, MA. Sitting on top of the display is Bill Caulfield, Coors field sales manager in Massachusetts, flanked by Mark McNamara of A & E Distributing, Leominster, MA. and Raymond Roy of Pop N Kork. "Coors Light Double Down 200 features the sweepstakes elements that consumers like most," says Lee Buxton, Coors marketing director. It's fun interactive, easy to play, has a cash prize, and there are lots of winners."

William Thies & Sons, Inc., in conjunction with Dave's Last Resort and the City of Lake Worth, is sponsoring a benefit golf tournament for the widow and children of slain Lake Worth grade school teacher Barry Grunow. Part of the two-day event will be a silent and a traditional auction that will be held in downtown Lake Worth. One hundred percent of the proceeds will go to Mrs. Grunow and her two children.
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Title Annotation:"Double Down Summer 2000" promotion
Publication:Modern Brewery Age
Article Type:Brief Article
Geographic Code:1USA
Date:Jun 26, 2000
Previous Article:Wildfire near Coors.
Next Article:The Capital Brewery.

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