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The Center for Food Integrity.

A group of food industry organizations are launching a new entity, The Center for Food Integrity, to increase consumer trust and understanding of the contemporary food system. The Center for Food Integrity is a combination of The Grow America Project and Best Food Nation, two national initiatives established in 2006 to increase public understanding about the food system. According to Andy Miller, Indiana Agriculture Director, the organization's primary mission is to engage with stakeholders, model practices that build trust with consumers, and share accurate, balanced information about the U.S. food system. Miller said the new entity has support from more than 20 organizations representing each segment of the food chain, including farmers and ranchers, processors, and companies that deliver food products under local, regional and global brand names, and government. The Center for Food Integrity is supported by the American Egg Board, The American Farm Bureau Federation, Countrymark Cooperative, Elanco Animal Health, Fair Oaks Dairy Farm, Indiana Packers Corporation, Indiana State Department of Agriculture, Maple Leaf Farms, Monsanto, National Chicken Council, National Council of Chain Restaurants, National Milk Producers Federation, National Pork Board, National Pork Producers Council, National Restaurant Association, National Turkey Federation, Produce Marketing Association, Purdue University, United Egg Producers, and United Soybean Board.
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Title Annotation:BUSINESS BRIEFS
Publication:Food & Drink Weekly
Date:Mar 26, 2007
Words:206
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