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The CHR Group Acquires Stone Canoe Adding Full-Service Digital Marketing to the Holding Company's Client Offerings.

NEW YORK, Nov. 25, 2013 /PRNewswire/ -- The CHR Group, a New York City-based integrated marketing services holding company, announces that it has acquired Stone Canoe. The eighteen-person digital agency, led by Managing Director Jason Agar and President Scot Bryson, will continue to operate under the Stone Canoe brand from their offices in Toronto and have an additional presence in The CHR Group's corporate headquarters in New York City. The Stone Canoe deal will represent The CHR Group's seventh acquisition for the 2013 calendar year.

Stone Canoe is a digitally focused creative agency that prides itself on being a boutique shop with big agency thinking. Its objective is to build client's businesses by doing the unexpected and changing perceptions. It's about being brave, unforgettable and driving results.

Its reputation has consistently echoed through its work with clients like Yahoo!, H&R Block, Samsung, Hankook Tires, General Electric, Bayer, Campbell's, RBC, Five Gum, Sensodyne, Trojan (Church and Dwight), Central Counties Tourism, IAB Canada, MOON apparel and Nadege.

"We are very excited about this step for Stone Canoe. Joining CHR will allow Stone Canoe to continue to compete on the international level giving us scale while still maintaining our boutique offering to our clients," said Scot Bryson. "The vision will be to continue building the vertically integrated network of agencies to service clients and their brands globally. It will immediately allow us to expand our offering into the United States and continue to expand our international clientele."

"We had been looking at Stone Canoe for acquisition for quite some time and we are really pleased to add them into the corporate family," said Peter Clark, CEO of The CHR Group. "Our clients will be thrilled about the level of digital capabilities that will exceed their expectations of what a digital firm can bring to the table and help them reach their marketing goals. For Stone Canoe's current clientele, they will see a fresh dose of innovation via our growing network of corporate holdings."

"Stone Canoe has opened my eyes to the absolutely brilliant talent that comes from all areas of the world," said Jonathan Zaback, Chief Strategy Officer & Partner at The CHR Group. "Being able to give Stone Canoe an additional footprint in New York City while exposing our holding company's clients to such expertise is another truly exciting step for The CHR Group."

About Stone Canoe Established in 2005, Stone Canoe sprang from a belief in doing the unexpected to change perception. Its digital experience spans clients from local brands to national and international clients. Stone Canoe offers a full suite of digital marketing services including strategy, digital creative, website and mobile application development, video and animation production, online campaigns and analytics. For more information about Stone Canoe, please join us on Twitter at @stone_canoe or visit our website at www.stonecanoe.ca.

About The CHR Group C? C? The CHR Group is an independent, globally oriented marketing services holding company. The firm has a unique vision on the evolution of the agency holding company and has been built and designed from the ground up to answer today's evolving client needs. The group offers a growing and integrated portfolio of marketing services companies. For more information about The CHR Group, please join us on Twitter @thechrgroup or visit our website at www.thechrgroup.com.

SOURCE The CHR Group
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Comment:The CHR Group Acquires Stone Canoe Adding Full-Service Digital Marketing to the Holding Company's Client Offerings.
Publication:PR Newswire
Geographic Code:1U2NY
Date:Nov 25, 2013
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