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The Business Case for Mobile Banking Is a Comprehensive Report Addressing All the Issues in the Mobile Banking Market Today.

DUBLIN, Ireland -- Research and Markets ( has announced the addition of The Business Case for Mobile Banking to their offering.

This report uses data, exclusive interviews and original case studies from over twenty different countries to give a detailed overview of the fast developing world of mobile banking.

The report presents:

- The lessons from the first doomed attempt to create mass mobile banking in the early 2000's;

- The short term wins from mobile banking and the opportunities over the next 10 years including 'Bill Pay', remote transaction authorisations, real-time loans and third party offers;

- A simple explanation of the key technology issues such as platforms, security and usability;

- The impact of mobile banking on financial services, including 'Banking the Unbanked', delivery channels, marketing, payments, remittances, SME and corporate banking;

- The opportunities and threats provided by telecommunication providers.

The report also offers:

A glossary of key terms.

Bullet point summaries.

Questions answered by this report include:

What is the case for mobile banking?

What is the size and commercial potential of the market?

What technology platform is the most suitable?

What are the main security issues to be addressed?

What are the opportunities 5-10 years from now?

Who should read this report?

Industry: Financial institutions

Job Titles: CEOs, heads of retail banking, e-channels, IT, strategic planners, marketing managers.

What are they looking for? To understand the market and business case for mobile banking, as well as best practices and strategies for success.

Industry: Technology solutions vendors

Job Titles: CEOs, heads of retail banking, e-channels, IT, strategic planners, marketing managers.

What are they looking for? To understand the market for mobile banking and payments, banks' strategic options and banks' requirements.

Industry: Consultants

Job Title: CEOs.

What are they looking for? To understand the market for mobile banking, banks' activities in this space, banks' strategic options and banks' requirements.

Industry: Telcos

Job Title: CEOs, strategic planners, marketing managers.

What are they looking for? To understand best practices and strategies for success with a view to cooperating or competing with financial institutions.

About the Author

Ray Cain is a freelance researcher who specialises in banking and finance. He holds a Post-Graduate Diploma in Banking and a Master of Management in Banking from Massey University in New Zealand. He is also studying for a PhD in Economics at the University of Fribourg in Switzerland. During his working career, he has held management and consulting roles in economic development projects in Indonesia and Serbia.

Chapters Include:

Executive Summary


- Mobile banking defined

- The development of mobile banking

- Mobile phone usage worldwide

- The relationship between banks and mobile carriers


Chapter 1: The business case for mobile banking

Chapter 2: Generating revenue through value-added services

Chapter 3: Enhancing other delivery channels

Chapter 4: Marketing via the mobile channel

Chapter 5: Banking the Unbanked


Chapter 6: Choosing a technology platform

Chapter 7: Security considerations

Chapter 8: Usability considerations

Chapter 9: Marketing considerations


Chapter 10: United States

Chapter 11: United Kingdom

Chapter 12: Germany

Chapter 13: South Africa

Chapter 14: New Zealand

Chapter 15: Key Emerging Markets


Mobile phone usage worldwide is much higher than that of the internet and offers tremendous potential as a financial channel. Banks are under pressure to develop and implement mobile banking strategies but face uncertainty. In these vital early stages, when crucial decisions are being made, executives will benefit from the insights and recommendations contained in this report.

After abandoning initial rollouts following poor consumer take up, banks are rushing to re-enter the market. Consumer demand remains uncertain and cost reduction through channel substitution (in particular by deflecting calls from the call centre) is the key driver, although there is little empirical support for this.

This report explains how banks all over the world can develop and implement mobile banking. A one size fits all approach is not appropriate as each market has unique requirements.

Companies Mentioned:

- Bank of America

- Bank of Stockton

- Barclays

- ClairMail

- Deutsche Postbank

- Firethorn

- First Direct

- First National Bank

- mFoundry

- Monilink

- MShift

- MTN Banking

- National Bank of New Zealand

- Wells Fargo


For more information visit
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Publication:Business Wire
Date:Dec 4, 2007
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