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The Broadmoor, Colorado Springs: world-famous resort completes $75 million expansion. (Hospitality).

If you had one word to describe The Broadmoor, it would be unique. There's just no place in the world like it. But one word can't do justice to the luxurious, 3,000-acre mountainside resort nestled between Pike's Peak and Colorado Springs.

Since its inception 84 years ago, The Broadmoor has been designed for excellence. From opulent marble public spaces to lush golf courses, from renowned restaurants to impeccable guest service, small wonder The Broadmoor lays claim to being the longest-running holder of the prestigious AAA five-diamond and Mobil five-star awards.

In November 2000, The Broadmoor embarked on a plan to improve upon perfection by beginning an enormous $75 million reconstruction and renovation project.

The first phase involved creating land at the north end of Cheyenne Lake to make room for an extensive pool complex and Waterslide Mountain, a play area, and a new four-story, 21-suite complex called Lakeside Suites. The Northlake wing of the 1918 vintage Broadmoor Main was completely gutted and entirely rebuilt, from the infrastructure to the cosmetic touches.

The second half of the project began in October 2001 and was recently completed. The original buildings were closed for the first time in their history to completely renovate the 1918 Broadmoor Main, plus the Northmoor and Southmoor wings. The entire infrastructure was overhauled. Completely new guestrooms were designed and built to replace the original ones, and all the public spaces were refurbished and restored. In both phases, the historic original exterior plaster casings were preserved and the windows were replaced with carefully selected reproductions to maintain the historic feel.

The Broadmoor offers 700 guest rooms, including 107 suites, and amenities suitable for board meetings, retreats, and team building, as well as meetings. "Meetings and conventions account for 70 percent of our overall business, Association meetings are a critical element of our success. Their long-term advance commitments provide the base of our group allotment and are very deserving of flexibility in our negotiation process," says Perry Goodbar, vice president, sales and marketing.

Scattered throughout the resort, meeting planners will find 56 rooms of varying sizes and decor to accommodate 20-1,300. Colorado Hall is the resort's largest facility and has 18,000 square feet, a movable platform stage, rear projection screens, and can hold up to 3,000 for receptions or banquets. Next to Colorado Hall, the Broadmoor International Center features 16,000 square feet of column-free event space, a 100-foot by 40-foot stage, a hydraulic-lift orchestra pit, two large ballrooms (5,000 and 3,100 square feet), reception and banquet areas, and 36 expandable breakout rooms ranging from 250-2,350 square feet. The International Center accommodates 2,500 for meetings, banquets, and receptions.

Two multifunction outdoor terraces take advantage of The Broadmoor's scenic setting. The Mountain View Terrace's partially covered stone patio serves 700 for receptions and seats 300 for meal functions. The West Terrace has fabulous views of Cheyenne Lake and the new infinity-edge pool area. For taking a meeting outdoors, the staff of the Action Learning Center provides team development activities involving both mental and physical challenges for groups from 12-300.

The Broadmoor's facilities are matched by a service-driven, on-site production department with a full technical staff and everything a meeting planner could ask for in lights, sound, and audiovisual equipment. There is even a prop department for stage productions!

Golf has always been one of The Broadmoor's drawing cards, with an 18-hole course designed by architect Donald Ross that opened concurrently with the resort in 1918. Robert Trent Jones later designed a nine-hole course, expanded to 18 holes in 1965. In 1976, Ed Seay and Arnold Palmer designed the third course for The Broadmoor. On-site golf instruction, five-day golf schools, and "Golf is Business" seminars are available.

If golf is not your choice, you can receive instruction or just bat some balls at the nine-court tennis club, directed by International Tennis Hall of Fame member Dennis Ralston. Alternatively, browse among 16 specialty shops, indulge at the award-winning Broadmoor Spa, or work out in the state-of-the-art fitness center. Other nearby attractions include the U.S. Olympic Training Center, the U.S. Air Force Academy, the Cheyenne Mountain Zoo, and an excursion to the top of Pikes Peak on the Cog Railway. When it's time to relax and refresh, guests can enjoy a selection of 14 restaurants and lounges run by Master Chef Sigi Eisenberger and his staff.

Whatever your needs, The Broadmoor offers the best in a relaxed Colorado atmosphere.

CONTACT

Christopher Pipes, Director of Sales

Phone: 800-633-7711

E-mail: cpipes@broadmoor.com

Web site: www.broadmoor.com
COPYRIGHT 2002 American Society of Association Executives
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
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Publication:Association Management
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 1, 2002
Words:762
Previous Article:Austin, Texas: convention center doubles in size to serve bigger meetings. (Hospitality).
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