The Body Shop created a new "gorilla" marketing campaign on the Tinder dating app to introduce the brand's new Bio-Bridges program.
The Body Shop created a new "gorilla" marketing campaign on the Tinder dating app to introduce the brand's new Bio-Bridges program. Reggie, a red-shanked douc monkey from Vietnam, is featured in the campaign; he's looking for his mate--or at least someone DTMA (down to monkey around). From Reggie's profile, Tinder users can learn more about the Bio-Bridges program, which restores wildlife corridors within damaged landscapes and helps endangered species reconnect, enabling them to breed and thrive. Through this program, The Body Shop aims to protect and regenerate 75 million square meters of forest by 2020 to protect it from exploitation, poaching and unsustainable harvesting.
The Body Shop's first Bio-Bridge project is based in the Khe Nuoc Trong forest in north-central Vietnam. The red-shanked douc is on the IUCN (International Union for Conservation of Nature) red list of endangered species.
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|Title Annotation:||Marketing News|
|Publication:||Household & Personal Products Industry|
|Date:||Aug 1, 2016|
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