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The Amstel Light brand management team.

The Amstel Light brand management team recently joined with Maxim magazine for the first-ever charity golf tournament played on the streets of Manhattan. The Maxim/ESQ Urban Open was a benefit for Sehorn's Corner, a charity for children of single-parent families started by New York Giants cornerback Jason Sehorn. Eighteen teams consisting of celebrities and sponsors traveled through the city competing against one another in a nine-hole putting challenge at New York landmarks. Playing for the Amstel Light team were Rich Giner, Yuri Schwalbe, Rich Byrne, all of Heineken USA; Jaime Bergman from "Howard Stern's Son of a Beach"; David Boreanz from TV's "Angel" and Adam Olic from Heineken USA.
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Title Annotation:charity golf tournament for Sehorn's Corner
Publication:Modern Brewery Age
Article Type:Brief Article
Geographic Code:1CANA
Date:Jun 4, 2001
Previous Article:Harpoon launches barbecue championship.
Next Article:Anheuser-Busch.

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