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The All Blacks approach to leading a field revealed; EVENT.

Byline: GRAEME WHITFIELD graeme.whitfield@ncjmedia.co.uk

TOP speakers, a Maori war cry and the importance of not being a d***head will be on the menu at a conference being held to mark the Rugby World Cup coming to Newcastle.

The Legacy of Leadership event is taking place at the Crowne Plaza Hotel in Newcastle's Stephenson Quarter on October 7, giving people the chance to see the new hotel the same week that three matches in the 2015 Rugby World Cup take place at the city's St James' Park.

The keynote speaker at the event will be James Kerr, a best-selling author and business consultant who was given unique access to the workings of New Zealand's world champion All Black rugby team to see what lessons could be learned from its success.

Mr Kerr will be outlining what businesses can take from the All Blacks team culture, including its famous "no d***heads" rule - which stresses the team ethic above talented but erratic individuals - and insists on humility and calmness under pressure from its star players.

Mr Kerr's address will climax with a haka, with dancers from New Zealand coming to Tyneside to perform the traditional war cry of the Maori people which the All Blacks perform before each match. He will also be talking about the All Blacks' "Champions do extra" mantra.

"The philosophy simply means finding incremental ways to do more - in the gym, on the field, or for the team," he said. "It is much like the philosophy of marginal gains used by cycling's Team Sky.

"A focus on continual improvement, the creation of a continual learning environment and a willingness to spill blood for the jersey was at the core of All Black culture."

Also talking at the event, which is being staged by The Journal in association with a group of the region's top companies, will be Sir Ian McGeechan, former coach of the British Lions rugby team, while Australian sports broadcaster Matt Burke, who won the Rugby World Cup as a player and went on to play for the Newcastle Falcons for four years, will be chairing the event.

Further speakers from the worlds of business and politics will be announced in the coming days.

The event - which is being sponsored by Ryder Architecture, law firm Muckle, wealth managers UBS, Northumbria University and Newcastle City Council - takes place at the Crowne Plaza Hotel in Newcastle on October 7, starting at 9am.

Tickets for the half-day conference are priced PS45.

To reserve a table or tickets, people should contact Jennifer Lee, event manager, on 0191 201 6168 or email jennifer. lee@trinitymirror.com.

A focus on continual improvement and a willingness to spill blood for the jersey was at the core of All Black cultureJames Kerr

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The All Blacks <B perform the haka. Below, Sir Ian McGeechan

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Title Annotation:Business
Publication:The Journal (Newcastle, England)
Date:Sep 14, 2015
Words:476
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