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The AFMA report: Europe's share grows.

The AFMA Report: Europe's Share Grows

Europe last year represented 65 per cent of the international revenues collected by members of the American Film Marketing Assn., AFMA reported. The continent brought in $744 million, an increase of 3 per cent over 1989. The Far East accounted for $236 million, up 4 per cent, with Japan remaining the single largest market in the Far East (accounting for $160 million).

Member companies of the AFMA sold a total of $1,139 billion to all media throughout the world during the year ended June 30, 1990, an increase of $36 million (3 per cent) over the preceding year.

While overall theatrical sales remained about even during the year, the UK was up by a remarkable 71 per cent and France by 14 per cent. On the other hand, the rest of Europe was down, with Scandinavia alone showing a 50 per cent decline.

In Latin America, Mexico shot up by 100 per cent. The only negative note came from Venezuela.

Overall in Latin America, sales registered a 13per cent increase, rising to $44 million, with growth due primarily to home video sales, which in turn benefited from the tightening curb on video privacy.

Television sales for AFMA members for the first time surpassed those of home video, due in part to proliferation commercial channels all over Europe. In Germany alone, they showed a 177 per cent increase (to $76 million). In spain they were up 70 per cent (to $34 million), and in the U.S. they increased 16 per cent (to $69 million).

AFMA estimated that, during the year ended June 30, 1990 AFMA members generated a gross of better than $4.2 billion worldwide in all media, and that they remitted approximately $1 billion in sales directly to the U.S.
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Title Annotation:The World; American Film Marketing Association
Publication:Video Age International
Date:Mar 1, 1991
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