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The 1994 Soft*letter 100.

As this issue of our annual Soft[multiplied by]letter 100 rankings goes to press, an unprecedented wave of merger activity has begun to sweep through the personal computer software industry. In the first three months of 1994, Novell (#2) and WordPerfect (#4) announced merger plans, along with Adobe (#7) and Aldus (#10), Symantec (#8) and Central Point (#16), and Broderbund (#14) and Electronic Arts. During the same three months, three more Soft[multiplied by]letter 100 companies broke the news of upcoming deals with buyers from outside the mainstream software world. Software Toolworks (#12) will be acquired by Pearson, Peachtree Software (#37) by EDS, and Reality Technologies (#58) by Reuters.

The magnitude of these deals almost defies comparison. If we add up 1993 sales for all these soon-to-be combined Soft[multiplied by]letter 100 companies (not counting their unranked partners), the total exceeds $3 billion in revenues--27% of the $11 billion in revenues that the industry's hundred largest independent companies generated during 1993. (If we exclude Microsoft's $4 billion in sales from this total, the mega-deal share represents an even more remarkable 43% of this year's Soft[multiplied by]letter 100 revenues.) And there are still nine deal-making months left in 1994...

What's going on here? The conventional explanation is "consolidation"--bigger fish gobbling up small fry who can't compete against other big fish (notably Microsoft). And, clearly, there's a good deal of recent evidence for this theory. Especially in mature business categories (such as word processing, spreadsheets, databases, and utilities), size and market momentum now confer a compelling advantage that small firms-- even with better technology or marketing skills--usually can't overcome.

But a closer look at this year's Soft[multiplied by]letter 100 also suggests that the consolidation theory doesn't tell the complete story. There are still a good many high-growth niches (particularly in networking and workgroup applications) where no single company holds a dominant position. Perhaps more importantly, new consumer software markets have opened up a wide range of growth opportunities (Soft[multiplied by]letter, 2/25/94). Size is still an important factor in consumer software (in fact, some of the largest mergers of 1993 and 1994 involve consumer companies). But consumer software is inherently a more fragmented market, where it's harder to monopolize blockbuster product categories and where big-company brand names carry less weight among buyers. Several new consumer start-ups have already cracked the ranks of the 1994 Soft[multiplied by]letter 100; within the next few years, we expect that many of these (and others) will reach revenue levels of at least $50-$100 million. As consolidation thins the ranks in mature categories, these high-growth consumer companies are bound to keep competition and innovation alive.

One interesting measure of the consumerization trend is the relationship between Soft[multiplied by]letter 100 growth rates and product prices. To explore this relationship, we grouped this year's top 100 companies into three categories based on average suggested retail price (SRP) of their best-selling titles, then calculated median growth rates for each category. The result (see chart on page one) is a distinct camel's hump pattern. Companies with consumer-level SRPs (below $150) show the highest growth rates (25%), those in the middle price ranges ($150-$500) show fairly sluggish growth (12%), and companies with premium SRPs (above $500) show growth rates (18%) that are about the same as current industry averages.

Of course, SRP isn't an ideal indicator in a market dominated by rampant discounting and price-cutting, but the overall message is hard to ignore. Traditional business software markets are beginning to reach saturation levels; the real action these days increasingly comes from new consumer product categories.

* GROWTH TRENDS

Industry growth: Industry-wide growth rates can be calculated in a variety of ways, which often yield very different answers. This year, however, three of our four Soft[multiplied by]letter 100 growth indicators came up with almost the same results--18% to 19%. (The Software Publishers Association, which compiles its own growth statistics from data supplied by its members, reported an 18.5% increase in U.S.-only sales in 1993.)

* The year-to-year growth rate, which compares calendar year Soft[multiplied by]letter 100 revenues to the prior year's Soft[multiplied by]letter 100 total, showed a 19% rise (from $9.273 billion to $11.063 billion). The year-to-year rate for calendatr 1992 was 22%; for 1991, 33%. Historically, this rate has been a reliable measure of overall market growth, but it is skewed somewhat by the 15%-20% turnover in companies that qualify for each year's rankings.

* The weighted average growth rate, which we calculate by comparing total current Soft[multiplied by]letter 100 sales to prior year sales for the same companies, was 18%. The 1992 weighted average growth was 27%; 1991, 32%. As its name implies, the weighted average is heavily influenced by the performance of larger companies (in particular Microsoft, whose individual growth rate in calendar 1993 slowed to 26%, down from the prior year's 43%).

* The unweighted average growth rate, which treats small and large company growth rates as equal data points, was 54% in 1993. (Excluding Shapeware's 2,444% rate, the unweighted average was 30%.) The unweighted average growth rate for 1992 Soft[multiplied by]letter 100 companies was 39%; for 1991, 35%.

* The median growth rate, which reflects the midpoint between this year's highest and lowest growth rates, was 18%. Last year's median rate was 21%, and the 1991 median was 28%.

Growth vs. company size: When we look at the relationship between growth and company size, there's further evidence that many of the industry's largest firms are running out of steam:

Growth Rates by Size Range

[TABULAR DATA OMITTED]

Growth leaders: Eight of the top ten growth leaders in the 1994 Soft[multiplied by]letter 100 are newcomers to this year's rankings:

1994 Growth Leaders

[TABULAR DATA OMITTED]

The Microsoft watch: The industry's largest company continues to outgrow the rest of its competitors, although the pace may be slowing. In calendar 1993, Microsoft's $4.109 billion in sales represented 37.1% of all Soft[multiplied by]letter 100 revenues, up from 35.1% in 1992. Microsoft's 1991 share was 30.0%, in 1990, 25.4%; in 1989, 22.5%; in 1988, 21.3%.

* PRODUCTIVITY TRENDS

At the end of 1993, Soft[multiplied by]letter 100 companies employed a total of 50,398 people, up 13% from a 1992 headcount of 44,430. Not surprisingly, the majority of those employees work for big companies--74% for the ten largest firms, with 29% for Microsoft alone. Moreover, these employees tend to be remarkably productive, especially at larger companies. Overall, the hundred companies on our current 1994 list achieved an average sales-per-employee ratio of $219,504 (up from $208,703 in 1993).

Productivity by Size Range

[TABULAR DATA OMITTED]

* Calculated by dividing total sales of each ranking group by total employees. Most of the Top Ten continued to improve their productivity performance:

The Top Ten: Sales Per Employee

[TABULAR DATA OMITTED]

Our list of overall productivity leaders, however, includes repeat appearances by several of the top performers from the past two years:

1994 Productivity Leaders

[TABULAR DATA OMITTED]

* OTHER STATISTICS

Public and private: The 1994 Soft[multiplied by]letter 100 includes 37 public companies (up from 36 last year and 31 the year before) and 63 that are privately held. However, public companies increasingly dominate the industry, with an 86% share of total 1994 Soft[multiplied by]letter 100 revenues (up from 83% the year before).

International: Last year, the international market continued to provide a major source of revenue for Soft[multiplied by]letter 100 companies. Although the median contribution to revenues was a modest 15% for all companies on our list, 49% of revenues among the Top Ten came from overseas sales. But several small firms also performed well in the global marketplace:

1994 International Sales Leaders

[TABULAR DATA OMITTED]

Departures: As always, several of last year's Soft[multiplied by]letter 100 companies dropped off this year's rankings. Out of 21 departures, nine were acquired, three reported sales below our cutoff point, seven failed to provide current data, and two were disqualified.

1994 Departures

[TABULAR DATA OMITTED]

* NOTES ON METHODOLOGY

The Soft[multiplied by]letter 100, published annually since 1984, is defined formally as "a ranking of the top 100 personal computer software companies in the U.S., based on calendar year revenues." That definition (which continues to evolve with the industry itself) helps explain why some companies appear on our list, and why others are excluded.

Our basic eligibility rules are simple: To be ranked, a company must be an independent, U.S.-based company (subsidiaries do not qualify) that generates at least 50% of its revenues from personal computer software development or publishing. For the great majority of the companies we review, eligibility is a straightforward issue. But every year we are challenged by several dozen or more difficult cases that we try-not always to everyone's satisfaction--to treat logically and consistently.

Perhaps the biggest problem is creating a workable definition of "personal computing." Traditionally, personal computer software was any product that ran on a microcomputer-based machine. That definition has become increasingly obsolete, now that microcomputer architectures and operating systems have taken over large portions of the server, workstation, and minicomputer markets. Hardware platforms and operating systems simply do not tell us much any more about the nature of the software they support.

So what defines "personal computer software"? In determining eligibility, we now look at several issues: patterns of use (does the user perform personal tasks or function as part of a workgroup or enterprise-wide system?), pricing (is the price level appropriate for an individual purchase?), distribution channels (in particular, is the product marketed to individual end users or to MIS departments?), and the local computing environment (does the product function in an open, multi-product world or only as part of a closed and centralized system?).

Even with these guidelines, we're left with several borderline cases, especially in the area of development tools for client-server and workgroup applications. We continue to watch market trends closely in these areas, because we recognize that the client-server model will become increasingly important for the software industry.

On another front, we currently don't include companies that create software for dedicated or single-purpose hardware platforms. This rule applies primarily to the videogame segment, where the basic platforms as yet don't support general purpose applications.

Finally, it's important to note that our rankings only include companies that supply data on the record. To insure accountability, we don't accept estimates from analysts or other outside sources; thus, several privately-held companies do not appear in our rankings because they declined to provide us with revenue data.

A ranking of the top 100 independent personal computer software companies in the U.S., based on calendar 1993 revenues.

1 Microsoft Corp. $4,109,000,000 1 Microsoft Way, Redmond, WA 98052 206-882-8080 Fax: 206-936-7329

Chairman: William Gates

CFO: Mike Brown

Ownership: Public (MSFT)
Employees: 14,737 Sales/Emp.: $278,822
Established: 1975 International: 55%
1993 Rank: #1 '92-'93 Growth: 26%
1992:$3,252,000,000 1987: $456,700,000
1991:$2,275,000,000 1986: $260,300,000
1990:$1,477,000,000 1985: $162,800,000
1989: $952,800,000 1984: $125,000,000
1988: $718,600,000 1983: $69,500,000


BEST-SELLING TITLES:

* Microsoft Word 6.0 ($495) General business (DOS, Windows, Macintosh)

* Microsoft Excel 5.0 ($495) General business (Windows, Macintosh)

* Microsoft Windows 3.1 ($149) System/environment (Windows)

2 Novell $1,174,106,000 122 E. 1700 South, Provo, UT 85606 801-429-7000 Fax: 801-429-5555

President: Raymond Noorda CFO: James Tolonen

Ownership: Public (NOVL)
Employees: 4,372 Sales/Emp.: $268,551
Established: 1983 International: 48%
1993 Rank: #2 '92-'93 Growth: 19%
1992: $988,599,000 1987: $245,992,000
1991: $710,418,000 1986: $140,733,000
1990: $526,268,000 1985: $66,443,000
1989: $429,144,000 1984: $22,659,000
1988: $378,563,000 1983: $6,196,000


BEST-SELLING TITLES:

* NetWare 4 ($1,395) System/ environment (DOS, Windows, Macintosh, OS/2, Unix, VAX/VMS)

* NetWare 3 ($1,095) System/environment (DOS, Windows, Macintosh, OS/2, Unix, VAX/VMS)

3 Lotus Development Corp. $981,200,000 55 Cambridge Pkwy., Cambridge, MA 02142 617-577-8500 Fax: 617-693-1779 President: Jim Manzi CFO: Edwin Gillis Ownership: Public (LOTS)
Employees: 4,434 Sales/Emp.: $221,290
Established: 1982 International: 50%
1993 Rank: #3 '92-'93 Growth: 9%
1992: $900,100,000 1987: $395,595,000
1991: $826,900,000 1986: $282,900,000
1990: $692,242,000 1985: $225,526,000
1989: $556,000,000 1984: $157,000,000
1988: $468,547,000 1983: $53,000,000


BEST-SELLING TITLES:

* Lotus 1-2-3 ($495) General business (DOS, Windows, Macintosh, OS/2, Unix)

* Lotus Notes ($495) Communications/networkings (Windows, Macintosh, OS/2)

* cc:Mail ($495) Communications/networking (DOS, Windows, Macintosh, OS/2, Unix)

* Freelance Graphics ($495) Publishing/presentations (DOS, Windows, OS/2)

4 WordPerfect Corp. $705,000,000 1555 N. Technology Way, Orem, UT 84057 801-225-5000 Fax: 801-228-5077

President: Ad Rietveld

CFO: Daniel Campbell

Ownership: Private
Employees: 5,500 Sales/Emp.: $128,182
Established: 1979 International: 46%
1993 Rank: #4 '92-'93 Growth: 22%
1992: $579,000,000 1987: $100,300,000
1991: $622,000,000 1986: $52,200,000
1990: $506,000,000 1985: $23,030,000
1989: $316,000,000 1984: $9,100,000
1988: $196,000,000 1983: $3,500,000


BEST-SELLING TITLES:

* WordPerfect ($495) General business (DOS, Windows, Macintosh, OS/2, Unix, VAX/VMS)

* WordPerfect Office ($495) General business (DOS, Windows, Macintosh)

* WordPerfect Informs ($495) General business (DOS, Windows)

* WordPerfect Presentations ($495) Publishing/presentations (DOS, Windows)

5 Borland International $459,541,000 100 Borland Way, Scotts Valley, CA 95066 408-431-1000 Fax: 408-431-4128

Chairman: Philippe Kahn

CFO: Alan Henricks

Ownership: Public (BORL)
Employees: 2,033 Sales/Emp.: $226,041
Established: 1983 International: 49%
1993 Rank: #5 '92-'93 Growth: -1%
1992: $463,690,000 1987: $326,034,000
1991: $499,420,000 1986: $242,309,000
1990: $421,328,000 1985: $134,822,000
1989: $369,481,000 1984: $86,542,000
1988: $381,359,000 1983: $40,020,000


BEST-SELLING TITLES:

* Borland C++ ($495) Programming tool/language (DOS, Windows)

* dBase IV ($795) General business (DOS, Unix, VAX/VMS)

* Paradox ($149.95) General business (DOS, Windows)

* Quaffro Pro for Windows ($99.95) General business (Windows)

6 Autodesk $405,596,000 2320 Marinship Way, Sausalito, CA 94965 415-332-2344 Fax: 415-331-8093

CEO: Carol Bartz

CFO: Eric Herr

Ownership: Public (ACAD)
Employees: 1,790 Sales/Emp.: $226,590
Established: 1982 International: 59%
1993 Rank: #6 '92-'93 Growth: 15%
1992: $353,154,000 1987: $77,638,000
1991: $273,974,000 1986: $52,382,000
1990: $230,403,000 1985: $29,531,000
1989: $173,512,000 1984: $9,874,000
1988: $114,365,000 1983: $1,189,000


BEST-SELLING TITLES:

* AutoCAD ($3,750) CAD/graphics (DOS, Windows, Macintosh, OS/2, Unix)

* Auto Sketch ($299) CAD/graphics (DOS, Windows)

* 3D Studio ($2,995) CAD/graphics (DOS)

* AutoCAD LT ($495) CAD/graphics (Windows)

7 Adobe Systems $313,457,000 1585 Charleston Rd., Mt. View, CA 94039 415-961-4400 Fax: 415-961-5707

Chairman: John Warnock

CFO: M. Bruce Nakao

Ownership: Public (ADBE)
Employees: 1,000 Sales/Emp.: $313,457
Established: 1982 International: 0%
1993 Rank: #7 '92-'93 Growth: 18%
1992: $265,931,000 1987: $39,324,000
1991: $229,653,000 1986: $16,055,000
1990: $168,730,000 1985: $4,604,000
1989: $121,358,000 1984: $2,209,000
1988: $83,483,000 1983:


BEST-SELLING TITLES:

* Adobe Photoshop ($895) Publishing/presentations (Windows, Macintosh)

* Adobe Illustrator ($495) Publishing/presentations (Windows, Macintosh)

* Adobe Acrobat ($195) Publishing/presentations (DOS, Windows, Macintosh, Unix)

8 Symantec Corp. $261,762,000 10201 Torre Ave., Cupertino, CA 95014 408-253-9600 Fax: 408-253-3968

President: Gordon Eubanks, Jr.

CFO: Robert Dykes

Ownership: Public (SYMC)
Employees: 1,193 Sales/Emp.: $219,415
Established: 1982 International: 29%
1993 Rank: #8 '92-'93 Growth: -3%
1992: $269,143,000 1987: $41,882,000
1991: $244,515,000 1986: $10,809,000
1990: $157,988,000 1985: $885,000
1989: $108,869,000 1984:
1988: $82,452,000 1983:


BEST-SELLING TITLES:

* Norton Utilities ($179) Utility (DOS, Windows, Macintosh, OS/2)

* PCAnywhere ($179-$199) Communications/networking (DOS, Windows)

* Norton Desktop ($179) Utility (DOS, Windows)

* ACT! ($399) General business (DOS, Windows, Macintosh)

9 Intuit $209,015,000 155 Linfield Dr., Menlo Park, CA 94025 415-322-0573 Fax: 415-329-3689

President: Scott Cook

CFO: Bill Lane

Ownership: Public (INTU)
Employees: 1,024 Sales/Emp.: $204,116
Established: 1983 International: 1%
1993 Rank: #13 '92-'93 Growth: 39%
1992: $150,866,000 1987: $2,894,000
1991: $54,812,000 1986: $986,000
1990: $36,622,000 1985: $320,000
1989: $24,285,000 1984: $100,000
1988: $7,652,000 1983:


BEST-SELLING TITLES:

* Quicken ($69.98) Accounting/finance/tax (DOS, Windows, Macintosh)

* QuickBooks ($159.98) Accounting/finance/tax (DOS, Windows, Macintosh)

* TurboTax/MacinTax ($69.98) Accounting/finance/tax (DOS, Windows, Macintosh)

* TurboTax ProSeries ($499) Accounting/finance/tax (DOS, Windows, Macintosh)

10 Aldus Corp. $206,780,000 411 1st Ave. South, Seattle, WA 98104 206-622-5500 Fax: 206-343-4258

President: Paul Brainerd

CFO: William McAleer

Ownership: Public (ALDC)
Employees: 1,094 Sales/Emp.: $189,013
Established: 1984 International: 48%
1993 Rank: #9 '92-'93 Growth: 19%
1992: $174,131,000 1987: $44,041,000
1991: $167,530,000 1986: $12,040,000
1990: $134,983,000 1985:
1989: $98,616,000 1984:
1988: $84,127,000 1983:


BEST-SELLING TITLES:

* Aldus PageMaker ($895) Publishing/presentations (Windows, Macintosh)

* Aldus FreeHand ($595) CAD/graphics (Windows, Macintosh)

* Aldus Persuasion ($495) Publishing/presentations (Windows, Macintosh)

* Aldus PhotoStyler ($795) CAD/graphics (Windows)

11 Santa Cruz Operation $175,044,000 400 Encinal St., Santa Cruz, CA 95061 408-425-7222 Fax: 408-458-4227

President: Lars Turndal

CFO:

Ownership: Public (SCOC)
Employees: 1,100 Sales/Emp.: $159,131
Established: 1979 International: 50%
1993 Rank: #10 '92-'93 Growth 2%
1992: $172,266,000 1987: $36,800,000
1991: $137,500,000 1986: $18,400,000
1990: $118,900,000 1985: $8,880,000
1989: $82,800,000 1984: $3,200,000
1988: $61,000,000 1983:


BEST-SELLING TITLES:

* SCO Open Desktop ($1,395) General business (Unix)

* SCO Unix ($1295) General business (Unix)

* SCO MPX ($1,495) System/environment (Unix)

12 Software Toolworks $130,000,000 60 Leveroni Ct., Novato, CA 94949 415-883-3000 Fax: 415-883-3303

Chairman: Bob Lloyd

CFO: Jim Maslyn

Ownership: Public (TWRX)
Employees: 325 Sales/Emp.: $400,000
Established: 1988 International: 25%
1993 Rank: #12 '92-'93 Growth: 13%
1992: $115,000,000 1987:
1991: $90,000,000 1986:
1990: $78,000,000 1985:
1989: 1984:
1988: 1983:


BEST-SELLING TITLES:

* ChessMaster 3000 ($65) Consumer/entertainment (Windows, Macintosh)

* Mavis Beacon ($65) Consumer/entertainment (Windows, Macintosh)

* World Atlas ($65) Consumer/entertainment (Windows, Macintosh)

* The Animals ($75) Consumer/entertainment (Windows, Macintosh)

13 Softkey International $109,704,000

201 Broadway, Cambridge, MA 02139

617-494-1200 Fax: 617-494-1219

Chairman: Michael Perik

CFO: Scott Murray

Ownership: Public (SKEY)
Employees: 425 Sales/Emp.: $258,127
Established: 1982 International: 10%
1993 Rank: n/a '92-'93 Growth: -8%
1992: $119,518,000 1987:
1991: $76,026,000 1986:
1990: 1985:
1989: 1984:
1988: 1983:


BEST-SELLING TITLES:

* Window Works ($149.95) Consumer/entertainment (Windows)

* Calendar Creator ($79.95) Consumer/entertainment (DOS, Windows, Macintosh)

* American Heritage Dictionary ($39.95) Consumer/entertainment (Windows)

14 Broderbund Software $95,814,000

500 Redwood Blvd., Novato, CA 94948

415-382-4400 Fax: 415-382-4665

Chairman: Douglas Carlston

CFO: William McDonagh

Ownership: Public (BROD)
Employees: 400 Sales/Emp.: $239,535
Established: 1980 International: 10%
1993 Rank: #14 '92-'93 Growth: 11%
1992: $86,126,000 1987: $36,234,000
1991: $60,517,000 1986: $24,408,000
1990: $51,348,000 1985: $24,425,000
1989: $38,874,000 1984: $12,729,000
1988: $45,713,000 1983: $8,590,000


BEST-SELLING TITLES:

* The Print Shop Deluxe ($20-$70) Publishing/presentations (DOS, Apple II, Windows, Macintosh)

* Where in the World is Carmen Sandiego? ($25-$55) Education (DOS, Apple II, Windows, Macintosh)

* Living Books ($35-$50) Education (DOS, Windows, Macintosh)

15 Software Publishing

Corp. $90,490,000

3165 Kifer Rd., Santa Clara, CA 95056

408-986-8000 Fax: 408-450-7918

Chairman: Fred Gibbons

CFO: Miriam Frazer

Ownership: Public (SPCO)
Employees: 466 Sales/Emp.: $194,185
Established: 1980 International: 37%
1993 Rank: #11 '92-'93 Growth: -40%
1992: $151,897,000 1987: $43,907,000
1991: $141,258,000 1986: $25,428,000
1990: $153,496,000 1985: $31,664,000
1989: $110,401,000 1984: $32,596,000
1988: $82,275,000 1983: $14,515,000


BEST-SELLING TITLES:

* Harvard Graphics for Windows ($395) Publishing/presentations (Windows)

* Harvard Graphics for DOS ($595) Publishing/presentations (DOS)

* Superbase ($495) General business (Windows)

* Professional Write ($249) General business (DOS)

16 Central Point Software $86,697,000

15220 NW Greenbrier Pkwy., Beaverton, OR

97006

503-690-8088 Fax: 503-690-8083

President: Charles Boesenberg

CFO: John Hodgman

Ownership: Private
Employees: 278 Sales/Emp.: $311,860
Established: 1981 International: 37%
1993 Rank: n/a '92-'93 Growth: 4%
1992: $83,374,000 1987: $21,792,000
1991: $93,523,000 1986: $17,982,000
1990: $68,898,000 1985:
1989: $30,486,000 1984:
1988: $23,430,000 1983:


BEST-SELLING TITLES:

* PC Tools ($179) Utility (DOS, Windows, OS/2)

* Anti-Virus For Netware (price varies) Communications/networking (DOS, Windows)

* Anti-Virus Desktop ($149) Utility (DOS, Windows, Macintosh, OS/2)

* MacTools ($179) Utility (Macintosh)

17 Phoenix Technologies $80,410,000

846 University Ave., Norwood, MA 02062

617-551-4000 Fax: 617-551-3750

President: Ronald Fisher

CFO: Robert Langer

Ownership: Public (PTEC)
Employees: 393 Sales/Emp.: $204,606
Established: 1979 International: 33%
1993 Rank: #15 '92-'93 Growth: 12%
1992: $71,732,000 1987:
1991: $61,773,000 1986:
1990: 1985:
1989: 1984:
1988: 1983:


BEST-SELLING TITLES:

* ROM BIOS (OEM pricing) System/environment

* MISER (Power Management) (OEM pricing) System/environment

* PCMCIA (OEM pricing) System/environment

* Phoenix PCL5 Emulations (OEM pricing) System/environment

18 Cheyenne Software $73,334,000

3 Expressway Plaza, Roslyn Heights, NY 11577

516-484-5110 Fax: 516-484-3446

President: ReiJane Huai

CFO: Elliot Levine

Ownership: Public (CYE)
Employees: 294 Sales/Emp.: $249,435
Established: 1983 International: 40%
1993 Rank: #46 '92-'93 Growth: 136%
1992: $31,015,000 1987:
1991: $10,239,000 1986:
1990: $3,800,000 1985:
1989: 1984:
1988: 1983:


BEST-SELLING TITLES:

* ArcServe ($1,895) Communications/networking (DOS, Windows, Macintosh, OS/2, Unix)

* Inoculan ($995) Communications/networking (DOS, Windows, Macintosh)

* FaxServe ($995) Communications/networking (DOS, Windows)

19 Walker Richer & Quinn $66,003,000

2815 East Lake Ave. E., Seattle, WA 98102

206-324-0407 Fax: 206-726-1937

President: Doug Walker

CFO: Gerry Smith

Ownership: Private
Employees: 299 Sales/Emp.: $220,746
Established: 1981 International: 34%
1993 Rank: #19 '92-'93 Growth: 40%
1992: $47,023,000 1987: $8,864,000
1991: $33,039,000 1986:
1990: $25,783,000 1985:
1989: $19,544,000 1984:
1988: $13,280,000 1983:


BEST-SELLING TITLES:

* Reflection Series ($299) Communications/networking (DOS, Windows, Macintosh)

* Reflection Network Series ($349) Communications/networking (DOS, Windows, Macintosh)

20 Wall Data $64,641,000

17769 NE 78th Pl., Redmond, WA 98052

206-883-4777 Fax: 206-885-9250

President: James Simpson

CFO: Angelo Grestoni

Ownership: Public (WALL)
Employees: 388 Sales/Emp.: $166,601
Established: 1982 International: 30%
1993 Rank: #29 '92-'93 Growth: 103%
1992: $31,800,000 1987: $2,400,000
1991: $14,600,000 1986:
1990: $4,400,000 1985:
1989: $2,400,000 1984:
1988: $3,000,000 1983:


BEST-SELLING TITLES:

* Rumba for the Mainframe ($495) Communications/networking (Windows, OS/2)

* Rumba for the AS/400 ($395) Communications/networking (Windows)

* Rumba for Netware Systems ($395) Communications/networking (Windows)

21 Sierra On-Line $59,000,000

3380 146th Place SE, Bellevue, WA 98027

206-649-9800 Fax: 206-649-0340

Chairman: Kenneth Williams

CFO:

Ownership: Public (SIER)
Employees: 550 Sales/Emp.: $107,273
Established: 1979 International: 10%
1993 Rank: #20 '92-'93 Growth: 24%
1992: $47,629,000 1987: $11,500,000
1991: $43,269,000 1986: $7,000,000
1990: $32,075,000 1985: $4,700,000
1989: $26,962,000 1984: $4,700,000
1988: $19,898,000 1983: $3,200,000


BEST-SELLING TITLES:

* King's Quest ($69.95) Consumer/entertainment (DOS, Windows, Macintosh)

* Leisure Suit Larry ($69.95) Consumer/entertainment (DOS, Windows, Macintosh)

* Space Quest ($69.95) Consumer/entertainment (DOS, Windows, Macintosh)

* Aces Series ($69.95) Consumer/entertainment (DOS, Windows, Macintosh)

22 Davidson & Associates $58,569,000

19840 Pioneer Ave., Torrance, CA 90503

310-793-0600 Fax: 310-793-0601

Chairman: Bob Davidson

CFO: Jeffrey Beaumont

Ownership: Public (DAVD)
Employees: 268 Sales/Emp.: $218,541
Established: 1982 International: 1%
1993 Rank: #24 '92-'93 Growth: 48%
1992: $39,608,000 1987:
1991: $16,559,000 1986:
1990: $9,883,000 1985:
1989: $7,422,000 1984:
1988: $7,011,000 1983:


BEST-SELLING TITLES:

* Math Blaster ($59.95) Education (DOS, Windows, Macintosh)

23 Micrografx $58,228,000

1303 Arapaho Rd., Richardson, TX 75081

214-234-1769 Fax: 214-234-2410

President: Gordon Tucker

CFO: Joseph Kupke

Ownership: Public (MGXI)
Employees: 260 Sales/Emp.: $223,954
Established: 1982 International: 51%
1993 Rank: #16 '92-'93 Growth: -7%
1992: $62,927,000 1987: $4,500,000
1991: $43,240,000 1986: $2,500,000
1990: $26,685,000 1985: $2,500,000
1989: $16,201,000 1984: $1,500,000
1988: $10,400,000 1983: $250,000


BEST-SELLING TITLES:

* Designer ($695) CAD/graphic (Windows)

* ABC Flowcharter ($495) General business (Windows)

* Picture Publisher ($595) Publishing/presentations (Windows)

* Windows Draw ($149) CAD/graphics (Windows)

24 Interplay Productions $44,704,000

17922 Fitch Ave., Irvine, CA 92714

714-553-6655 Fax: 714-252-2820

President: Brian Fargo

CFO: Steven Camps

Ownership: Private
Employees: 110 Sales/Emp.: $406,400
Established: 1983 International: 15%
1993 Rank: n/a '92-'93 Growth: 132%
1992: $19,268,000 1987: $492,000
1991: $4,715,000 1986:
1990: $3,179,000 1985:
1989: $1,517,000 1984:
1988: $602,000 1983:


BEST-SELLING TITLES:

* Battlechess ($29.95) Consumer/entertainment (DOS, Windows, Macintosh)

* Mario Teaches Typing ($39.95) Consumer/entertainment (DOS, Macintosh)

* Star Trek 25th Anniversary ($59.95) Consumer/entertainment (DOS, Macintosh) 25 Quarterdeck Office

Systems $41,988,000

150 Pico Blvd., Santa Monica, CA 90405

310-392-9851 Fax: 310-314-3219

President: Therese Myers

CFO: Ron Hammond

Ownership: Public (QDEK)
Employees: 286 Sales/Emp.: $146,811
Established: 1982 International: 17%
1993 Rank: #17 '92-'93 Growth: -19%
1992: $51,845,000 1987:
1991: $49,924,000 1986:
1990: $36,255,000 1985:
1989: $10,357,000 1984:
1988: $4,339,000 1983:


BEST-SELLING TITLES:

* QEMM ($99.95) Utility (DOS, Windows)

* DESQview ($99.95) System/environment (DOS)

* DESQview/X ($275) System/environment (DOS, Unix) 26 Parsons Technology $41,038,000

1 Parsons Dr., Hiawatha, IA 52233

319-395-9626 Fax: 319-395-0217

President: Robert Parsons

CFO: Scott Porter

Ownership: Private
Employees: 381 Sales/Emp.: $107,711
Established: 1984 International: 1%
1993 Rank: #25 '92-'93 Growth: 16%
1992: $35,286,000 1987:
1991: $28,324,000 1986:
1990: $17,714,000 1985:
1989: $7,879,000 1984:
1988: 1983:


BEST-SELLING TITLES:

* Personal Tax Edge ($19) Accounting/finance/tax (DOS, Windows)

* It's Legal ($49) Consumer/entertainment (DOS, Windows)

* MoneyCounts ($49) Accounting/finance/tax (DOS, Windows) 27 Best Programs $40,710,000

11413 Isaac Newton Sq., Reston, VA 22090

703-709-5200 Fax: 703-709-9359

President: James Petersen

CFO: Melody Ranelli

Ownership: Private
Employees: 528 Sales/Emp.: $77,102
Established: 1982 International: 0%
1993 Rank: #35 '92-'93 Growth: 60%
1992: $25,400,000 1987: $4,620,000
1991: $18,300,000 1986: $2,329,000
1990: $13,072,000 1985: $1,775,000
1989: $9.757,000 1984: $1,266,000
1988: $8,105,000 1983: $265,000


BEST-SELLING TITLES:

* Tax Partner 1040 ($695) Accounting/finance/tax (DOS)

* Abra 2000 ($695-1,495) Accounting/finance/tax (DOS, Macintosh)

* FAS2000 ($1,595-2,395) Accounting/finance/tax (DOS)

* M.Y.O.B. ($200) Accounting/finance/tax (DOS, Windows, Macintosh) 28 Caere Corp. $33,234,000

100 Cooper Ct., Los Gatos, CA 95030

408-395-7000 Fax: 408-354-2743

President: Robert Teresi

CFO: Blanche Sutter

Ownership: Public (CAER)
Employees: 180 Sales/Emp.: $184,633
Established: 1976 International: 32%
1993 Rank: #22 '92-'93 Growth: -23%
1992: $43,055,000 1987: $9,077,000
1991: $32,417,000 1986: $9,688,000
1990: $27,633,000 1985: $7,483,000
1989: $19,591,000 1984: $6,915,000
1988: $11,937,000 1983:


BEST-SELLING TITLES:

* OmniPage Professional ($695) General business (DOS, Windows, Macintosh)

* OmniPage Direct ($295) General business (DOS, Windows, Macintosh)

* PageKeeper ($595) General business (DOS, Windows) 29 Learning Company $32,873,000

6493 Kaiser Dr., Fremont, CA 94555

510-792-2101 Fax: 510-792-9628

President: William Dinsmore

CFO: Les Schmidt

Ownership: Public (LRNG)
Employees: 157 Sales/Emp.: $209,382
Established: 1980 International: 7%
1993 Rank: #37 '92-'93 Growth: 38%
1992: $23,852,000 1987:
1991: $16,085,000 1986:
1990: $12,395,000 1985:
1989: 1984:
1988: 1983:


BEST-SELLING TITLES:

* Reader Rabbit I ($59.95) Education (DOS, Windows, Macintosh)

* Reader Rabbit 2 ($59.95) Education (DOS, Windows, Macintosh)

* Treasure Cove ($59.95) Education (DOS)

* Treasure Mathstorm ($59.95) Education (DOS, Windows, Macintosh) 30 Stac Electronics $30,783,000

5993 Avenida Encinas, Carlsbad, CA 92008

619-431-7474 Fax: 619-431-0880

President: Gary Clow

CFO: John Witzel

Ownership: Public (STAC)
Employees: 150 Sales/Emp.: $205,220
Established: 1983 International: 12%
1993 Rank: #23 '92-'93 Growth: -24%
1992: $40,265,000 1987:
1991: $13,284,000 1986:
1990: 1985:
1989: 1984:
1988: 1983:


BEST-SELLING TITLES:

* sTACKER ($149-$199) Utility (DOS, Windows, Macintosh, OS/2) 31 DataEase International $30,500,000

7 Cambridge Dr., Trumbull, CT 06611

203-374-8000 Fax: 203-365-2397

President: Stephen Page

CFO: Joseph Gersuk

Ownership: Private
Employees: 250 Sales/Emp.: $122,000
Established: 1982 International: 56%
1993 Rank: #28 '92-'93 Growth: -8%
1992: $33,000,000 1987:
1991: $31,000,000 1986:
1990: $28,000,000 1985:
1989: 1984:
1988: 1983:


BEST-SELLING TITLES:

* DataEase 4.53 ($795) General business (DOS, OS/2)

* Express 1.1 ($395) General business(Windows) 32 Mathsoft $28,619,000

101 Main St., Cambridge, MA 02142

617-577-1017 Fax: 617-577-8829

President: David Blohm

CFO: Robert Orlando

Ownership: Public (MATH)
Employees: 117 Sales/Emp.: $244,607
Established: 1984 International: 10%
1993 Rank: #47 '92-'93 Growth: 62%
1992: $17,668,000 1987: $2,935,000
1991: $7,928,000 1986: $477,000
1990: $6,093,000 1985:
1989: $5,048,000 1984:
1988: $3,074,000 1983:


BEST-SELLING TITLES:

* MathCad ($99.95) General business (DOS, Windows, Macintosh, Unix)

* MathCad PLUS ($299.95) General business (DOS, Windows, Macintosh, Unix)

* Maple ($395) General business (DOS, Windows, Macintosh, Unix)

* S+ ($1,250) General business (DOS, Windows, Unix) 33 State of the Art $28,010,000

56 Technology Dr., Irvine, CA 92718

714-753-1222 Fax: 714-753-1596

Chairman: David Hanna

CFO: Joe Armstrong

Ownership: Public (SOTA)
Employees: 270 Sales/Emp.: $103,741
Established: 1981 International: 1%
1993 Rank: #39 '92-'93 Growth: 30%
1992: $21,609,000 1987: $4,340,000
1991: $19,120,000 1986: $2,494,000
1990: $16,156,000 1985:
1989: $11,035,000 1984:
1988: $7,067,000 1983:


BEST-SELLING TITLES:

* M-A-S 90 Evolution/2 ($799/module) Accounting/finance/tax (DOS, Windows, Unix)

* MAC P&L ($199) Accounting/finance/tax (Macintosh) 34 Datastorm

Technologies $27,000,000

3212 Lemone Industrial Blvd., Columbia, MO

65201

314-443-3282 Fax: 314-875-0595

President: Bruce Barkelew

CFO: Tom Smith

Ownership: Private
Employees: 158 Sales/Emp.: $170,886
Established: 1985 International: 6%
1993 Rank: #36 '92-'93 Growth: 8%
1992: $25,000,000 1987: $1,734,000
1991: $17,833,000 1986: $325,000
1990: $9,998,000 1985: $3,000
1989: $7,749,000 1984:
1988: $4,280,000 1983:


BEST-SELLING TITLES:

* Procomm Plus ($149) Communications/networking (DOS)

* Procomm Plus for Windows ($179) Communications/networking (Windows) 35 Macromedia $26,877,000

600 Townsend St., San Francisco, CA 94103

415-252-2000 Fax: 415-626-0554

President: John Colligan

CFO: Rick Wood

Ownership: Private
Employees: 160 Sales/Emp.: $167,981
Established: 1992 International: 30%
1993 Rank: #34 '92-'93 Growth: 5%
1992: $25,600,000 1987:
1991: 1986:
1990: 1985:
1989: 1984:
1988: 1983:


BEST-SELLING TITLES:

* Macromedia Director ($1,195) Publishing/presentations (Macintosh)

* Macromedia Action! ($295) Publishing/presentations (Windows, Macintosh)

* Macromedia Authorware ($4,995) Publishing/presentations (Windows, Macintosh)

* Macro Model ($999) Publishing/presentations (Windows, Macintosh) 36 Activision $26,525,000

11601 Wilshire Blvd., Los Angeles, CA 90025

310-473-9200 Fax: 310-479-9409

CEO: Robert Kotick

CFO: Brian Kelly

Ownership: Public (ATVI)
Employees: 54 Sales/Emp.: $491,204
Established: 1979 International: 20%
1993 Rank: #41 '92-'93 Growth: 41%
1992: $18,875,000 1987:
1991: $7,996,000 1986:
1990: $41,043,000 1985:
1989: $64,071,000 1984:
1988: 1983:


BEST-SELLING TITLES:

* Return to Zork ($69.95) Consumer/entertainment (DOS)

* MechWarrior ($59.95) Consumer/entertainment (Nintendo)

* Aliens Vs. Predator ($59.95) Consumer/entertainment (Nintendo)

37 Peachtree Software $26,270,000

1505 Pavilion Pl., Norcross, GA 30093

404-564-5700 Fax: 404-564-5888

President: Bill Goodhew

CFO: Neal McEwen

Ownership: Private
Employees: 172 Sales/Emp.: $152,733
Established: 1975 International: 1%
1993 Rank: #38 '92-'93 Growth: 14%
1992: $23,051,000 1987: $9,130,000
1991: $19,328,000 1986: $3,932,000
1990: $17,200,000 1985: $3,891,000
1989: $15,516,000 1984:
1988: $11,830,000 1983:


BEST-SELLING TITLES:

* Peachtree Complete Accounting ($249) Accounting/finance/tax (DOS)

* Peachtree Accounting for Windows ($179) Accounting/finance/tax (Windows)

* Peachtree Accounting for Macintosh ($179) Accounting/ finance/tax (Macintosh)

38 Primavera Systems $22,208,000

2 Bala Plaza, Bala Cynwyd, PA 19004

215-667-8600 Fax: 215-667-7894

President: Joel Koppelman

CFO:

Ownership: Private
Employees: 186 Sales/Emp.: $119,398
Established: 1983 International: 27%
1993 Rank: #40 '92-'93 Growth: 7%
1992: $20,841,000 1987: $5,961,000
1991: $19,161,000 1986: $4,738,000
1990: $16,269,000 1985: $3,354,000
1989: $11,500,000 1984: $1,443,000
1988: $8,775,000 1983: $99,000


BEST-SELLING TITLES:

* Primavera Project Planner ($4,000) Vertical/industry- or job-specific (DOS)

* Expedition ($2,500) Vertical/industry- or job-specific (DOS)

* Suretrak Project Scheduler ($495) Vertical/industry- or job-specific (DOS)

* Finest Hour ($5,000) Vertical/industry- or job-specific (DOS)

39 Traveling Software $21,781,000

18702 North Creek Pkwy., Bothell, WA 98011

206-483-8088 Fax: 206-487-1284

President: Jonathan Scott

CFO: David Payne

Ownership: Private
Employees: 123 Sales/Emp.: $177,081
Established: 1983 International: 30%
1993 Rank: #43 '92-'93 Growth: 13%
1992: $19,310,000 1987: $3,073,000
1991: $14,091,000 1986: $1,234,000
1990: $12,704,000 1985: $569,000
1989: $13,589,000 1984: $166,000
1988: $9,059,000 1983:


BEST-SELLING TITLES:

* LapLink V ($169) Communications/networking (DOS)

* CommWorks ($199.95) Communications/networking (Windows)

* Casio PC Link ($119.95) Utility (DOS)

40 Maplnfo $21,000,000

1Global View, Troy, NY 12180

518-285-6000 Fax: 518-285-6060

CEO: Brian Owen

CFO: Doug Finlay

Ownership: Public (MAPS)
Employees: 180 Sales/Emp.: $116,667
Established: 1986 International: 25%
1993 Rank: #60 '92-'93 Growth: 75%
1992: $12,000,000 1987: $1,060,000
1991: $8,200,000 1986: $103,000
1990: $5,600,000 1985:
1989: $4,100,000 1984:
1988: $2,500,000 1983:


BEST-SELLING TITLES:

* Mapinfo Desktop Mapping Software ($1,295-$2,495) General business (Windows, Macintosh, Unix)

* MapBasic Development Environment ($795-$1,595)) Programming tool/language (Windows, Macintosh, Unix)

41 MECC $20,795,000

6160 Summit Dr. N., Minneapolis, MN 55430

612-569-1500 Fax: 612-569-1551

President: Dale Lafrenz

CFO: Don Anderson

Ownership: Public (MEKK)
Employees: 180 Sales/Emp.: $115,528
Established: 1973 International: 3%
1993 Rank: n/a '92-'93 Growth: 16%
1992: $17,960,000 1987:
1991: $16,210,000 1986:
1990: 1985:
1989: 1984:
1988: 1983:


BEST-SELLING TITLES:

* Oregon Trail ($59.95) Education (DOS, Apple II, Windows, Macintosh)

* Storybook Weaver ($59.95) Education (DOS, Apple II, Macintosh)

* Amazon Trail ($59.95) Education (DOS, Macintosh)

* My Own Stories ($59.95) Education (DOS, Macintosh)

42 IMSI $19,051,000

1938 Fourth St., San Rafael, CA 94901

415-454-7101 Fax: 415-454-8901

President: Martin Sacks

CFO: Robin Nehasil

Ownership: Public (IMSI)
Employees: 130 Sales/Emp.: $146,546
Established: 1982 International: 18%
1993 Rank: #64 '92-'93 Growth: 82%
1992: $10,472,000 1987: $4,800,000
1991: $6,000,000 1986: $3,800,000
1990: $4,700,000 1985: $2,500,000
1989: $5,400,000 1984: $1,500,000
1988: $5,200,000 1983: $150,000


BEST-SELLING TITLES:

* TurboCAD ($150) CAD/graphics (DOS, Windows, Macintosh)

* FormTool Gold ($100) General business (DOS, Windows)

43 Maxis $18,930,000

2 Theatre Sq., Orinda, CA 94563

510-254-9700 Fax: 510-253-3736

CEO: Jeff Braun

CFO: Michael Fake

Ownership: Private
Employees: 94 Sales/Emp.: $201,383
Established: 1989 International: 6%
1993 Rank: #57 '92-'93 Growth: 42%
1992: $13,300,000 1987:
1991: $10,376,000 1986:
1990: $5,329,000 1985:
1989: $2,960,000 1984:
1988: 1983:


BEST-SELLING TITLES:

* SimCity Classic ($39.95) Consumer/entertainment (DOS, Windows, C64/128, Macintosh, Amiga, Atari, Unix, Nintendo)

* SimCity 2000 ($69.95) Consumer/entertainment (DOS, Macintosh)

* SimEarth ($49.95) Consumer/entertainment (DOS, Windows, Macintosh, Amiga, Nintendo)

* SimAnt ($49.95) Consumer/entertainment (DOS, Windows, Macintosh, Amiga, Nintendo)

44 Insignia Solutions $18,500,000

1300 Charleston Rd., Mt. View, CA 94043

415-694-7600 Fax: 415-964-5434

President: Robert Lee

CFO: Roger Friedberger

Ownership: Private
Employees: 168 Sales/Emp.: $110,119
Established: 1986 International: 10%
1993 Rank: #44 '92-'93 Growth: -1%
1992: $18,675,000 1987:
1991: $14,457,000 1986:
1990: $7,857,000 1985:
1989: $6,045,000 1984:
1988: $3,564,000 1983:


BEST-SELLING TITLES:

* Soft PC ($165) Communications/networking (Macintosh, Unix, VAX/VMS)

* Access PC ($129.95) Utility (Macintosh)

* MacDisk ($69.95) Utility (DOS, Windows)

45 Timberline Software

Corp. $18,205,000

9600 SW Nimbus, Beaverton, OR 97005

503-626-6775 Fax: 503-526-8040

President: John Gorman

CFO: Thomas Cox

Ownership: Public (TMBS)
Employees: 212 Sales/Emp.: $85,873
Established: 1972 International: 4%
1993 Rank: #51 '92-'93 Growth: 22%
1992: $14,902,000 1987: $7,653,000
1991: $12,697,000 1986: $7,200,000
1990: $12,684,000 1985: $10,913,000
1989: $10,741,000 1984: $10,409,000
1988: $8,980,000 1983: $9,746,000


BEST-SELLING TITLES:

* Construction Gold (price varies) Vertical/industry- or job-specific (Windows, OS/2)

* Medallion Construction (price varies) Vertical/industry- or job-specific (DOS)

* Precision Estimating (price varies) Vertical/industry- or job-specific (DOS)

* AEasy Plus (price varies) Vertical/industry- or job-specific (DOS)

46 McAfee Associates $17,911,000

2710 Walsh Ave., Santa Clara, CA 95051

408-988-3832 Fax: 408-970-9727

President: Bill Larson

CFO: Dan McCammon

Ownership: Public (MCAF)
Employees: 49 Sales/Emp.: $365,531
Established: 1989 International: 22%
1993 Rank: #54 '92-'93 Growth: 31%
1992: $13,683,000 1987:
1991: $6,915,000 1986:
1990: $1,594,000 1985:
1989: $48,000 1984:
1988: 1983:


BEST-SELLING TITLES:

* Viruscan (price varies) Utility (DOS, Windows, OS/2)

* NetShield (price varies) Utility (DOS, Windows, OS/2)

* VShield (price varies) Utility (DOS, Windows, OS/2)

* Clean-Up (price varies) Utility (DOS, Windows, OS/2)

47 XcelleNet $17,400,000

5 Concourse Pkwy., Atlanta, GA 30328

404-804-8100 Fax: 404-804-8102

CEO: Dennis Crumpler

CFO: Sidney Sack

Ownership: Private
Employees: 130 Sales/Emp.: $133,846
Established: 1986 International: 5%
1993 Rank: #65 '92-'93 Growth: 68%
1992: $10,350,000 1987:
1991: $5,500,000 1986:
1990: $3,800,000 1985:
1989: $900,000 1984:
1988: 1983:


BEST-SELLING TITLES:

* RemoteWare Communications Management System (price varies) Communications/networking (DOS, Windows, Macintosh, OS/2, Unix, VAX/VMS)

* RemoteWare AppliComms (price varies) General business (DOS, Windows, OS/2)

48 Palindrome Corp. $16,259,000

600 E. Diehl Rd., Naperville, IL 60563

708-505-3300 Fax: 708-505-7917

CEO: Ronald Birchall

CFO: Brian Rowe

Ownership: Private
Employees: 120 Sales/Emp.: $135,492
Established: 1989 International: 14%
1993 Rank: #48 '92-'93 Growth: -6%
1992: $17,271,000 1987:
1991: $10,810,000 1986:
1990: $4,963,000 1985:
1989: $875,000 1984:
1988: 1983:


BEST-SELLING TITLES:

* Network Archivist ($1,695) Communications/networking (DOS, Macintosh)

* Palindrome Backup Director ($795) Communications/networking (DOS, Windows, OS/2)

49 Elcomp Systems $15,150,000

661 Andersen Dr., Pittsburgh, PA 15220

412-937-0690 Fax: 412-937-0113

President: Ami Elis

CFO: Joyce Phalin

Ownership: Private
Employees: 120 Sales/Emp.: $126,250
Established: 1978 International: 0%
1993 Rank: #55 '92-'93 Growth: 11%
1992: $13,600,000 1987: $4,500,000
1991: $12,000,000 1986: $3,200,000
1990: $9,900,000 1985: $2,800,000
1989: $7,500,000 1984: $2,300,000
1988: $4,700,000 1983: $1,800,000


BEST-SELLING TITLES:

* Medical flexible Package ($8,000+) Vertical/industry- or job-specific (DOS, Unix)

50 Systems Plus $14,400,000

500 Clyde Ave., Mt. View, CA 94043

415-969-7047 Fax: 415-969-0118

President: Richard Mehrlich

CFO:

Ownership: Private
Employees: 36 Sales/Emp.: $400,000
Established: 1980 International: 0%
1993 Rank: #52 '92-'93 Growth: 1%
1992: $14,200,000 1987: $4,200,000
1991: $12,100,000 1986:
1990: $11,100,000 1985:
1989: $8,500,000 1984:
1988: $6,000,000 1983:


BEST-SELLING TITLES:

* The Medical Manager (price varies) Vertical/industry- or job-specific (DOS, Unix)

51 Blyth Holdings $14,352,000

989 E. Hillside Blvd., Foster City, CA 94404

415-571-0222 Fax: 415-571-1132

President: Michael Minor

CFO:

Ownership: Public (BLYH)
Employees: 162 Sales/Emp.: $88,593
Established: 1987 International: 25%
1993 Rank: #61 '92-'93 Growth: 27%
1992: $11,297,000 1987: $4,290,000
1991: $5,120,000 1986:
1990: $3,926,000 1985:
1989: $2,996,000 1984:
1988: $4,794,000 1983:


BEST-SELLING TITLES:

* Omnis 7 ($3,750) Programming tool/language (Windows, Macintosh)

52 American Samll Business

Computer $13,685,000

327 South Mill, Pryor, OK 74361

918-825-4844 Fax: 918-825-6359

President: Bruce Taylor

CFO: Robert Webster

Ownership: Private
Employees: 35 Sales/Emp.: $391,000
Established: 1981 International: 15%
1993 Rank: #56 '92-'93 Growth: 1%
1992: $13,485,000 1987: $4,000,000
1991: $13,057,000 1986: $3,000,000
1990: $8,381,000 1985: $2,500,000
1989: $7,200,000 1984: $1,100,000
1988: $5,414,000 1983:


BEST-SELLING TITLES:

* DesignCAD 2D ($349) CAD/graphics (DOS, Windows)

* DesignCAD 3D ($499) CAD/graphics (DOS)

* DesignCAD Macintosh ($299) CAD/graphics (Macintosh)

53 Q+E Software $13,600,000

5540 Centerview Dr., Raleigh, NC 27606

919-859-2220 Fax: 919-859-9334

President: Richard Holcomb

CFO: Lee Palles

Ownership: Private
Employees: 142 Sales/Emp.: $95,775
Established: 1986 International: 12%
1993 Rank: #80 '92-'93 Growth: 97%
1992: $6,900,000 1987: $287,000
1991: $2,500,000 1986:
1990: $1,000,000 1985:
1989: $600,000 1984:
1988: $460,000 1983:


BEST-SELLING TITLES:

* Q+E Database Editor ($299) General business (Windows, OS/2)

* Q+E Database Library ($699) Programming tool/language (Windows, Macintosh, OS/2, Unix)

* Q+E MultiLink/VB ($399) Programming tool/language (Windows)

* Q+E ODBC Pack ($199) General business (Windows, Macintosh, OS/2, Unix)

54 Shapeware $12,085,000

1601 5th Ave., Seattle, WA 98101

206-521-4500 Fax: 206-521-4501

President: Jeremy Jaech

CFO: Marty Chilberg

Ownership: Private
Employees: 72 Sales/Emp.: $167,847
Established: 1989 International: 4%
1993 Rank: n/a '92-'93 Growth: 2444%
1992: $475,000 1987:
1991: 1986:
1990: 1985:
1989: 1984:
1988: 1983:


BEST-SELLING TITLES:

* Visio ($299) CAD/graphics (Windows)

55 Strategic Simulations $11,592,000

675 Almanor Ave., Sunnyvale, CA 94086

408-737-6800 Fax: Foster City

President: Joel Billings

CFO: Isabel Hu

Ownership: Private
Employees: 76 Sales/Emp.: $152,526
Established: 1979 International: 21%
1993 Rank: #59 '92-'93 Growth: -6%
1992: $12,307,000 1987: $5,500,000
1991: $11,629,000 1986: $4,000,000
1990: $8,885,000 1985: $4,100,000
1989: $7,600,000 1984: $3,100,000
1988: $6,750,000 1983: $2,000,000


BEST-SELLING TITLES:

* Tony La Russa Baseball ($59.95) Consumer/entertainment (DOS)

* Dark Sun--Shattered Lands ($79.95) Consumer/entertainment (DOS)

* Great Naval Battles ($69.95) Consumer/entertainment (DOS)

* Dungeon Hack ($60) Consumer/entertainment (DOS)

56 Persoft $11,200,000

465 Science Dr., Madison, WI 53711

608-273-6000 Fax: 608-273-8227

President: Thomas Wolfe

CFO: Martin Chiaro

Ownership: Private
Employees: 84 Sales/Emp.: $133,333
Established: 1982 International: 35%
1993 Rank: #69 '92-'93 Growth: 28%
1992: $8,770,000 1987: $4,673,000
1991: $7,350,000 1986: $3,371,000
1990: $6,796,000 1985: $2,228,000
1989: $6,546,000 1984: $1,650,000
1988: $5,895,000 1983: $448,000


BEST-SELLING TITLES:

* SmarTerm 340 ($375-$395) Communications/networking (DOS, Windows)

* SmarTerm 420 ($295) Communications/networking (Windows)

* SmarTerm 470 ($395) Communications/networking (Windows)

* SmarTerm 320 ($225) Communications/networking (DOS)

57 SBT Accounting

Systems $11,100,000

One Harbor Dr., Sausalito, CA 94965

415-331-9900 Fax: 415-331-1951

President: Robert Davies

CFO: Bill Meyer

Ownership: Private
Employees: 100 Sales/Emp.: $111,000
Established: 1980 International: 5%
1993 Rank: #62 '92-'93 Growth: 1%
1992: $11,000,000 1987: $6,900,000
1991: $11,000,000 1986: $4,100,000
1990: $10,500,000 1985: $2,300,000
1989: $10,500,000 1984: $1,100,000
1988: $8,500,000 1983: $600,000


BEST-SELLING TITLES:

* Series 7 Accounting ($595) Accounting/finance/fax (DOS, Unix, VAX/VMS)

* Professional Series ($1,295) Accounting/finance/tax (DOS, Windows)

58 Reality Technologies $11,000,000

2200 Renaissance Blvd., King of Prussia, PA

19406

215-277-7600 Fax: 215-278-6115

President: Mark Goldstein

CFO: Bill Gray

Ownership: Private
Employees: 80 Sales/Emp.: $137,500
Established: 1987 International: 2%
1993 Rank: #68 '92-'93 Growth: 22%
1992: $9,000,000 1987: $1,100,000
1991: $7,200,000 1986:
1990: $5,500,000 1985:
1989: $2,800,000 1984:
1988: $1,500,000 1983:


BEST-SELLING TITLES:

* Reuters Money Networks ($29.95) Accounting/finance/tax (DOS, Windows, Macintosh)

* WealthBuilder ($69.95) Accounting/finance/tax (DOS, Windows, Macintosh)

59 Eagle Point Corp. $10,554,000

4131 Westmark Dr., Dubuque, IA 52002

319-556-8392 Fax: 319-556-5321

President: Rod Blum

CFO: Dennis George

Ownership: Private
Employees: 150 Sales/Emp.: $70,360
Established: 1983 International: 5%
1993 Rank: #79 '92-'93 Growth: 52%
1992: $6,954,000 1987: $385,000
1991: $3,917,000 1986: $242,000
1990: $1,434,000 1985: $45,000
1989: $763,000 1984: $15,000
1988: $622,000 1983:


BEST-SELLING TITLES:

* RoadCalc ($2,495) CAD/graphics (DOS, Windows, Unix)

* Site Design ($2,590) CAD/graphics (DOS, Windows, Unix)

* Surveying ($3,270) CAD/graphics (DOS, Windows, Unix)

* Hydrology ($3,680) CAD/graphics (DOS, Windows, Unix)

60 Edmark $10,118,000

6727 185th Ave. N.E., Redmond, WA 98073

206-556-8400 Fax: 206-556-8998

CEO: Sally Narodick

CFO: Paul Bialek

Ownership: Public (EDMK)
Employees: 101 Sales/Emp.: $100,178
Established: 1970 International: 5%
1993 Rank: #74 '92-'93 Growth: 39%
1992: $7,268,000 1987: $1,895,000
1991: $5,087,000 1986: $1,361,000
1990: $3,654,000 1985: $1,242,000
1989: $2,981,000 1984: $1,087,000
1988: $2,748,000 1983: $853,000


BEST-SELLING TITLES:

* Millie's Math House ($49.95) Education (DOS, Macintosh)

* Bailey's Book House ($49.95) Education (DOS, Macintosh)

* Thinkin' Things ($59.95) Education (DOS, Macintosh)

* KidDesk ($39.95-$59.95) Utility (DOS, Windows, Macintosh)

61 Software Shop Systems $10,000,000

Box 728, Rte. 34, Farmingdale, NJ 07727

908-938-3200 Fax: 908-938-5628

President: Harvey Kimmel

CFO: Michael Pellegrino

Ownership: Private
Employees: 68 Sales/Emp.: $147,059
Established: 1978 International: 1%
1993 Rank: #67 '92-'93 Growth: 0%
1992: $10,000,000 1987: $8,600,000
1991: $10,000,000 1986: $9,500,000
1990: $10,000,000 1985: $5,300,000
1989: $9,200,000 1984:
1988: $9,000,000 1983:


BEST-SELLING TITLES:

* The Construction Manager ($4,595+) Vertical/industry- or job-specific (DOS)

* ACE-CSI ($4,995+) Vertical/industry- or job-specific (DOS)

* MP2000 ($4,995+) Vertical/industry- or job-specific (DOS)

* Estmat 2000 ($4,995+) Vertical/industry- or job-specific (DOS)

62 TimeWorks $9,800,000

625 Academy Dr., Northbrook, IL 60062

708-559-1300 Fax: 708-559-1366

Chairman: Daniel Dorey

CFO: Allan Kaplan

Ownership: Private
Employees: 48 Sales/Emp.: $204,167
Established: 1982 International: 7%
1993 Rank: #63 '92-'93 Growth: -8%
1992: $10,700,000 1987: $9,400,000
1991: $9,100,000 1986: $8,100,000
1990: $10,000,000 1985: $6,700,000
1989: $9,800,000 1984: $4,400,000
1988: $10,100,000 1983: $2,300,000


BEST-SELLING TITLES:

* Publish It! Easy ($149.95) Publishing/presentations (Macintosh)

* Publish It! ($149.95) Publishing/presentations (DOS, Windows)

* Publish It! Lite ($49.95) Publishing/presentations (DOS, Windows)

* Translate It! ($99.95) Education (DOS, Windows)

63 CE Software $9,581,000

1801 Industrial Cir., W. Des Moines, IA 50265

515-221-1801 Fax: 515-221-1806

President: Ford Goodman

CFO: Curtis Lack

Ownership: Public (CESH)
Employees: 98 Sales/Emp.: $97,765
Established: 1981 International: 20%
1993 Rank: #66 '92-'93 Growth: -7%
1992: $10,302,000 1987: $833,000
1991: $9,213,000 1986: $203,000
1990: $6,944,000 1985: $95,000
1989: $3,672,000 1984: $67,000
1988: $2,197,000 1983: $66,000


BEST-SELLING TITLES:

* QuickMail ($649/10 users) Communications/networking (DOS, Windows, Macintosh)

* QuicKeys ($169) Utility (Macintosh)

* CalendarMaker ($59.95) Publishing/presentations (Windows)

64 ON Technology $9,400,000

320 Washington St., Brookline, MA 02146

617-374-1400 Fax: 617-374-1433

CEO: Christopher Risley

CFO: Jeff Macartney

Ownership: Private
Employees: 84 Sales/Emp.: $111,905
Established: 1987 International: 15%
1993 Rank: n/a '92-'93 Growth: 176%
1992: $3,400,000 1987:
1991: $1,500,000 1986:
1990: $800,000 1985:
1989: 1984:
1988: 1983:


BEST-SELLING TITLES:

* Notework ($45/user) Communications/networking (DOS, Windows)

* Meeting Maker ($70/user) General business (DOS, Windows, Macintosh)

65 Healthcare

Communications $9,300,000

300 S. 68th St., Lincoln, NE 68510

402-489-0391 Fax: 402-489-6411

Chairman: Michael Edwards

CFO: David Rice

Ownership: Private
Employees: 80 Sales/Emp.: $116,250
Established: 1983 International: 1%
1993 Rank: #73 '92-'93 Growth: 22%
1992: $7,648,000 1987: $1,797,000
1991: $6,994,000 1986: $995,000
1990: $6,048,000 1985: $900,000
1989: $4,713,000 1984: $300,000
1988: $3,133,000 1983:


BEST-SELLING TITLES:

* MediMac ($4,295) Vertical/industry- or job-specific (Macintosh)

* DentalMac ($3,995) Vertical/industry- or job-specific (Macintosh)

* ChiroMac ($2,995) Vertical/industry- or job-specific (Macintosh)

66 Dantz Development

Corp. $8,765,000

4 Orinda Way, Orinda, CA 94563

510-253-3000 Fax: 510-253-9099

President: Lawrence Zulch

CFO:

Ownership: Private
Employees: 42 Sales/Emp.: $208,690
Established: 1984 International: 26%
1993 Rank: n/a '92-'93 Growth: 66%
1992: $5,292,000 1987: $125,000
1991: $4,781,000 1986: $63,000
1990: $2,050,000 1985:
1989: $630,000 1984:
1988: $367,000 1983:


BEST-SELLING TITLES:

* Retrospect ($249) Utility (Macintosh)

* Retrospect Remote ($449) Utility (Macintosh)

* DiskFit Pro ($125) Utility (Macintosh)

* DiskFit Direct ($49.95) Utility (Macintosh)

67 T/Maker Company $8,750,000

1390 Villa St., Mountain View, CA 94041

415-962-0195 Fax: 415-962-0201

CEO: Heidi Roizen

CFO: Andrew Preston, Jr.

Ownership: Private
Employees: 50 Sales/Emp.: $175,000
Established: 1979 International: 5%
1993 Rank: #71 '92-'93 Growth: 13%
1992: $7,739,000 1987: $3,100,000
1991: $7,033,000 1986: $2,200,000
1990: $4,950,000 1985: $1,600,000
1989: $3,550,000 1984: $1,200,000
1988: $3,535,000 1983: $60,000


BEST-SELLING TITLES:

* ClickArt Series ($19.95-$99.95) Publishing/presentations (DOS, Windows, Macintosh, OS/2)

* Incredible Image Pak ($129.95) Publishing/presentations (DOS, Windows, Macintosh, OS/2)

* Zoombooks ($49.95) Consumer/entertainment (Windows, Macintosh)

* SnapArt ($19.95) Publishing/presentations (DOS, Windows, Macintosh, OS/2)

68 Now Software $8,664,000

921 SW Washington St., Portland, OR 97205

503-274-2800 Fax: 503-274-0670

President: Stephen Saltzman

CFO: Tim Macotte

Ownership: Private
Employees: 56 Sales/Emp.: $154,714
Established: 1989 International: 20%
1993 Rank: #86 '92-'93 Growth: 48%
1992: $5,862,000 1987:
1991: $1,948,000 1986:
1990: $1,037,000 1985:
1989: 1984:
1988: 1983:


BEST-SELLING TITLES:

* Now Up-to-Date ($99) General business (Macintosh)

* Now Utilities ($129) Utility (Macintosh)

* Now Contact ($99) General business (Macintosh)

69 MicroBiz Corp. $8,660,000

500 Airport Executive Park, Spring Valley, NY

10977

914-425-9500 Fax: 914-425-4596

President: Craig Aberle

CFO: William Huntington

Ownership: Private
Employees: 85 Sales/Emp.: $101,882
Established: 1986 International: 15%
1993 Rank: n/a '92-'93 Growth: 30%
1992: $6,637,000 1987: $77,000
1991: $3,525,000 1986:
1990: $1,231,000 1985:
1989: $491,000 1984:
1988: $294,000 1983:


BEST-SELLING TITLES:

* Business Controller Plus ($1,595/user) General business (DOS)

* Auto Repair Shop/Hair & Nail Salon/Video Store/Dry Cleaner/Liquor Store Controllers ($695-$1,195) Vertical/industry- or job-specific (DOS)

70 Formgen $8,151,000

7641 E. Gray Rd., Scottsdale, AZ 85260

602-443-4109 Fax: 602-951-6810

President: Randy MacLean

CFO:

Ownership: Private
Employees: 55 Sales/Emp.: $148,200
Established: 1987 International: 15%
1993 Rank: n/a '92-'93 Growth: 28%
1992: $6,390,000 1987: $115,000
1991: $4,108,000 1986:
1990: $3,050,000 1985:
1989: $2,350,000 1984:
1988: $1,100,000 1983:


BEST-SELLING TITLES:

* Spear of Destiny ($59.95) Consumer/entertainment (DOS)

* Aliens Ate My Babysitter ($49.95) Consumer/entertainment (DOS)

* Mad About Movies ($59.95) Consumer/entertainment (DOS)

* Trivia Funpack ($49.95) Consumer/entertainment (DOS)

71 Data Access Corp. $8,000,000

5753 Miami Lakes Dr., Miami, FL 33014

305-238-0012 Fax: 305-238-0017

President: Charles Casanave III

CFO: Charles Casanave Sr.

Ownership: Private
Employees: 69 Sales/Emp.: $115,942
Established: 1976 International: 65%
1993 Rank: #76 '92-'93 Growth: 11%
1992: $7,200,000 1987: $5,000,000
1991: $7,100,000 1986: $3,600,000
1990: $6,500,000 1985: $2,300,000
1989: $6,266,000 1984:
1988: $6,500,000 1983:


BEST-SELLING TITLES:

* DataFlex ($795+) Programming tool/language (DOS, Windows, OS/2, Unix, VAX/VMS)

* WinQL ($250+) General business (Windows)

* FlexQL ($295+) General business (DOS, Unix)

72 Software Products

International $7,727,000

6620 Flanders Dr., San Diego, CA 92121

619-450-1526 Fax: 619-450-1921

President: John Bowne

CFO: Jim Sinclair

Ownership: Private
Employees: 55 Sales/Emp.: $140,491
Established: 1979 International: 98%
1993 Rank: #58 '92-'93 Growth: -42%
1992: $13,240,000 1987: $11,964,000
1991: $17,255,000 1986: $8,657,000
1990: $20,504,000 1985: $8,572,000
1989: $14,302,000 1984: $7,418,000
1988: $13,371,000 1983: $2,492,000


BEST-SELLING TITLES:

* Open Access IV ($595) General business (DOS)

* WindowBase ($495) General business (Windows)

73 Algor Interactive

Systems $7,589,000

150 Beta Dr., Pittsburgh, PA 15238

412-967-2700 Fax: 412-967-2781

President: Michael Bussler

CFO: Virginia Goebel

Ownership: Private
Employees: 64 Sales/Emp.: $118,578
Established: 1977 International: 26%
1993 Rank: #77 '92-'93 Growth: 8%
1992: $7,000,000 1987: $1,200,000
1991: $5,800,000 1986: $900,000
1990: $4,400,000 1985: $700,000
1989: $3,000,000 1984: $600,000
1988: $2,300,000 1983: $600,000


BEST-SELLING TITLES:

* Strees/Vib/Mode/Heat with Vizicad ($2,500-$5,000) Vertical/industry- or job-specific (DOS, Unix)

* Stress/Vib/Mode Shape with Vizicad ($2,100-$4,200) Vertical/industry- or job- specific (DOS, Unix)

* Power User Package ($9,600) Vertical/industry- or job-specific (DOS)

* Hypergen ($800-$1,600) Vertical/industry- or job-specific (DOS, Unix)

74 Altsys Corporation $7,587,000

269 W. Renner Rd., Richardson, TX 75080

214-680-2060 Fax: 214-680-0537

President: Jim Von Ehr

CFO:

Ownership: Private
Employees: 61 Sales/Emp.: $124,377
Established: 1984 International: 20%
1993 Rank: n/a '92-'93 Growth: 22%
1992: $6,229,000 1987: $757,000
1991: $4,601,000 1986: $519,000
1990: $3,345,000 1985: $156,000
1989: $2,035,000 1984:
1988: $1,199,000 1983:


BEST-SELLING TITLES:

* Aldus FreeHand/Altsys Virtuoso ($595) Publishing/presentations (Windows, Macintosh, Unix)

* Fontographer ($495) Publishing/presentations (Windows, Macintosh)

75 Jandel Scientific $7,583,000

2591 Kerner Blvd., San Rafael, CA 94901

415-453-6700 Fax: 415-453-7769

President: Joseph Osborn

CFO: Ross Garofalo

Ownership: Private
Employees: 62 Sales/Emp.: $122,306
Established: 1983 International: 24%
1993 Rank: #84 '92-'93 Growth: 15%
1992: $6,600,000 1987: $2,080,000
1991: $5,600,000 1986: $800,000
1990: $5,100,000 1985: $400,000
1989: $3,338,000 1984:
1988: $3,089,000 1983:


BEST-SELLING TITLES:

* SigmaPlot ($495) Publishing/presentations (DOS, Windows, Macintosh)

* SigmaStat ($495) Education (DOS, Windows)

* TableCurve ($495) Education (DOS, Windows)

76 FutureSoft $7,359,000

12012 Wickchester, Houston, TX 77079

713-496-9400 Fax: 713-496-1090

Chairman: J.T. Farrell

CFO: Warren White

Ownership: Private
Employees: 63 Sales/Emp.: $116,810
Established: 1982 International: 29%
1993 Rank: #88 '92-'93 Growth: 33%
1992: $5,538,000 1987: $173,000
1991: $3,325,000 1986:
1990: $1,932,000 1985:
1989: $1,089,000 1984:
1988: $434,000 1983:


BEST-SELLING TITLES:

* Dyna Comm 3.1 ($249) Communications/networking (Windows)

* Dyna Comm/Elite ($395) Communications/networking (Windows)

* Dyna Comm/OpenConnect ($395) Communications/networking (Windows)

77 Banner Blue Software $7,062,000

39500 Stevenson Pl., Fremont, CA 94539

510-794-6850 Fax: 510-794-9152

President: Kenneth Hess

CFO: Bonnie Anderson

Ownership: Private
Employees: 33 Sales/Emp.: $214,000
Established: 1984 International: 4%
1993 Rank: n/a '92-'93 Growth: 25%
1992: $5,637,000 1987:
1991: $4,624,000 1986:
1990: $3,412,000 1985:
1989: $2,784,000 1984:
1988: $2,055,000 1983:


BEST-SELLING TITLES:

* Org Plus ($199,99) Publishing/presentations (DOS, Windows, Macintosh)

* Family Tree Maker ($59.99) Consumer/entertainment (DOS, Windows)

78 SWFTE International $7,025,000

724 Yorklyn Rd., Hockessin, DE 19707

302-234-1740 Fax: 302-234-1760

President: David Goodman

CFO: George Alberici

Ownership: Private
Employees: 56 Sales/Emp.: $125,446
Established: 1983 International: 3%
1993 Rank: #83 '92-'93 Growth: 5%
1992: $6,663,000 1987: $90,000
1991: $2,205,000 1986: $41,000
1990: $2,002,000 1985: $28,000
1989: $1,382,000 1984: $11,000
1988: $520,000 1983:


BEST-SELLING TITLES:

* Bicycle Limited Edition ($69.95) Consumer/entertainment (DOS, Windows)

* Gettysburg ($49.95) Consumer/entertainment (Windows)

* The Wire ($99.95) Communications/networking (Windows)

* Typecase III ($49.95) Publishing/presentations (Windows)

79 Campbell Services $6,958,000

21700 Northwesteren Hwy., Southfield, MI

48075

810-559-5955 Fax: 810-559-1034

President: Donald Campbell

CFO:

Ownership: Private
Employees: 87 Sales/Emp.: $79,977
Established: 1971 International: 2%
1993 Rank: n/a '92-'93 Growth: 33%
1992: $5,218,000 1987: $596,000
1991: $1,963,000 1986: $624,000
1990: $917,000 1985: $566,000
1989: $346,000 1984: $611,000
1988: $491,000 1983: $616,000


BEST-SELLING TITLES:

* OnTime ($534-$641/5 users) General business (DOS, Windows, Macintosh)

80 Globalink $6,841,000

9302 Lee Highway, Fairfax, VA 22031

703-273-5600 Fax: 703-273-3866

President: Dominic Laiti

CFO: Jorge Forgues

Ownership: Public (GLNK)
Employees: 60 Sales/Emp.: $114,017
Established: 1989 International: 34%
1993 Rank: n/a '92-'93 Growth: 97%
1992: $3,475,000 1987:
1991: $1,585,000 1986:
1990: $1,253,000 1985:
1989: $585,000 1984:
1988: 1983:


BEST-SELLING TITLES:

* Power Translator Professional ($998) Vertical/industry- or job-specific (DOS, Macintosh, OS/2, Unix)

* Power Translator ($299) Vertical/industry- or job-specific (DOS, Windows)

81 Cosmi Corp. $6,106,000

2600 Homestead Pl., Rancho Dominguez, CA

90220

310-833-2000 Fax: 310-886-3500

President: George Johnson

CFO: William DeMucci

Ownership: Private
Employees: 33 Sales/Emp.: $185,030
Established: 1982 International: 3%
1993 Rank: #89 '92-'93 Growth: 16%
1992: $5,252,000 1987: $2,547,000
1991: $4,539,000 1986: $2,168,000
1990: $4,089,000 1985: $1,747,000
1989: $3,400,000 1984: $1,132,000
1988: $3,265,000 1983: $626,000


BEST-SELLING TITLES:

* Swift 3D Roomplan ($14.95) CAD/graphics (DOS)

* Swift PC Attorney ($10.95) General business (DOS)

* Swift Desktop Publisher ($14.95) Publishing/presentations (Windows)

* Swift Accountant ($14.95) Accounting/finance/tax (Windows)

82 AimTech $6,100,000

20 Trafalgar Sq., Nashua, NH 03063

603-883-0220 Fax: 603-883-5582

President: Usman Ismail

CFO:

Ownership: Private
Employees: 55 Sales/Emp.: $110,909
Established: 1984 International: 20%
1993 Rank: n/a '92-'93 Growth: 85%
1992: $3,300,000 1987:
1991: $1,700,000 1986:
1990: $1,100,000 1985:
1989: $800,000 1984:
1988: 1983:


BEST-SELLING TITLES:

* IconAuthor ($49.95) Publishing/presentations (Windows, OS/2, Unix, VAX/VMS)

83 Pinnacle Publishing $5,995,000

18000 72nd Ave. S., Kent, WA 98032

206-251-1900 Fax: 206-251-5057

CEO: Janis Machala

CFO: D. Robert Colliton

Ownership: Private
Employees: 39 Sales/Emp.: $153,718
Established: 1986 International: 7%
1993 Rank: #87 '92-'93 Growth: 8%
1992: $5,559,000 1987: $61,000
1991: $4,354,000 1986:
1990: $2,947,000 1985:
1989: $2,021,000 1984:
1988: $928,000 1983:


BEST-SELLING TITLES:

* dGE ($299) Programming tool/language (DOS)

* NetLib ($299) Programming tool/language (DOS)

* Graphics Server ($299) Programming tool/language (Windows)

* CommTools ($299) Programming tool/language (DOS, Windows)

84 Queue $5,965,000

338 Commerce Dr., Fairfield, CT 06430

203-333-7268 Fax: 203-336-2481

CEO: Jonathan Kantrowitz

CFO: Peter Uhrynowski

Ownership: Private
Employees: 50 Sales/Emp.: $119,300
Established: 1980 International: 3%
1993 Rank: #85 '92-'93 Growth: 1%
1992: $5,900,000 1987: $2,544,000
1991: $6,126,000 1986: $2,222,000
1990: $5,890,000 1985: $1,884,000
1989: $5,400,000 1984: $1,721,000
1988: $4,200,000 1983: $1,234,000


BEST-SELLING TITLES:

* The Velveteen Rabbit ($49.95) Education (MAC CD-ROM)

* Christmas CD ($49.95) Consumer/entertainment (DOS, Apple II, Macintosh)

85 Individual Software $5,953,000

5870 Stoneridge Dr., Pleasanton, CA 94588

510-734-6767 Fax: 510-734-8337

President: Jo-L Hendrickson

CFO: Ed Kluchnik

Ownership: Private
Employees: 45 Sales/Emp.: $132,289
Established: 1981 International: 15%
1993 Rank: #77 '92-'93 Growth: -15%
1992: $7,000,000 1987: $3,000,000
1991: $6,400,000 1986: $2,100,000
1990: $4,800,000 1985: $1,800,000
1989: $4,400,000 1984: $1,500,000
1988: $4,400,000 1983: $1,000,000


BEST-SELLING TITLES:

* Learn To Use Windows ($29.95) Consumer/entertainment (Windows)

* Professor DOS ($49.95) Consumer/entertainment (DOS)

* Resume Maker & Career Planner ($49.95) Consumer/ entertainment (DOS)

* Professor MultiMedia ($79.95) Consumer/entertainment (Windows)

86 DeltaPoint $5,833,000 2 Harris Ct., Monterey, CA 93940 408-648-4000 Fax: 408-648-4020

President: Ray Kingman

CFO: Scott Garrison

Ownership: Private
Employees: 47 Sales/Emp.: $124,106
Established: 1989 International: 21%
1993 Rank: #82 '92-'93 Growth: -13%
1992: $6,739,000 1987:
1991: $4,241,000 1986:
1990: $2,658,000 1985:
1989: $1,100,000 1984:
1988: 1983:


BEST-SELLING TITLES:

* DeltaGraph 3.0 ($195) General business (Windows, Macintosh)

* Graphics Tools ($169.95) CAD/graphics (Windows, Macintosh)

87 Velocity Development

Corp. $5,602,000

4 Embarcadero, San Francisco, CA 94111

415-274-8840 Fax: 415-982-3299

President: Derek McLeish

CFO: Eric Smit

Ownership: Private
Employees: 17 Sales/Emp.: $329,529
Established: 1985 International: 1%
1993 Rank: n/a '92-'93 Growth: 121%
1992: $2,532,000 1987:
1991: $1,570,000 1986:
1990: $398,000 1985:
1989: $647,000 1984:
1988: 1983:


BEST-SELLING TITLES:

* Spectre VR ($59.95) Consumer/ entertainment (DOS, Windows, Macintosh)

* Jetfighter II ($43,57) Consumer/entertainment (DOS)

* Remind Me ($49.95) Utility (Windows)

88 Softdisk Publishing $5,509,000

606 Common St., Shreveport, LA 71101

318-221-8718 Fax: 318-221-8870

Chairman: W.A. Vekovius

CFO:

Ownership: Private
Employees: 60 Sales/Emp.: $91,817
Established: 1981 International: 3%
1993 Rank: #92 '92-'93 Growth: 12%
1992: $4,938,000 1987: $1,795,000
1991: $4,749,000 1986: $1,164,000
1990: $7,127,000 1985: $892,000
1989: $6,105,000 1984: $547,000
1988: $2,922,000 1983:


BEST-SELLING TITLES:

* Softdisk's On Disk Monthly ($19.95) Consumer/entertainment (DOS)

* LoadStar ($29.95) Consumer/entertainment (C64/128)

* Diskworld ($29.95) Consumer/entertainment (Windows)

* Softdisk/Softdisk GS ($29.95) Consumer/entertainment (Apple II)

89 Concentric Data

Systems $5,466,000

110 Turnpike Rd., Westboro, MA 01581

508-366-1122 Fax: 508-366-2954

President: John Henderson

CFO:

Ownership: Private
Employees: 38 Sales/Emp.: $143,842
Established: 1979 International: 22%
1993 Rank: #81 '92-'93 Growth: -21%
1992: $6,890,000 1987: $2,041,000
1991: $4,620,000 1986: $900,000
1990: $3,550,000 1985:
1989: $3,350,000 1984:
1988: $2,750,000 1983:


BEST-SELLING TITLES:

* R&R for Xbase ($249) General business (DOS, Windows, Unix)

* R&R for SQL ($395) General business (Windows)

* R&R for Paradox ($249) General business (DOS)

90 Microway $5,248,000

Cordage Park, Kingston, MA 02364

508-746-7341 Fax: 508-746-4678

President: Stephen Fried

CFO: Ann Fried

Ownership: Private
Employees: 22 Sales/Emp.: $238,545
Established: 1982 International: 55%
1993 Rank: #75 '92-'93 Growth: -28%
1992: $7,298,000 1987: $8,277,000
1991: $10,512,000 1986: $8,343,000
1990: $10,410,000 1985: $5,863,000
1989: $13,138,000 1984: $2,784,000
1988: $10,390,000 1983: $616,000


BEST-SELLING TITLES:

* NDP Fortran ($695) Programming tool/language (DOS, Windows, OS/2, Unix)

* NDP C/C++ ($695) Programming Tool/ language (DOS, Windows, OS/2, Unix)

* NDP Fortran 90 ($395) Programming tool/language (DOS, Windows, OS/2, Unix)

91 Citrix Systems $5,043,000

210 University Dr., Coral Springs, FL 33071

305-755-0559 Fax: 305-341-6880

President: Roger Roberts

CFO: Edward Jacobucci

Ownership: Private
Employees: 65 Sales/Emp.: $77,585
Established: 1989 International: 5%
1993 Rank: n/a '92-'93 Growth: 173%
1992: $1,850,000 1987:
1991: $350,000 1986:
1990: 1985:
1989: 1984:
1988: 1983:


BEST-SELLING TITLES:

* WinView for Networks ($2645) System/environment

* Multiuser ($995) System/environment

92 Manzanita Software

Systems $5,019,000

2130 Professional Dr., Roseville, CA 95661

916-781-3880 Fax: 916-781-3814

President: Corley Phillips

CFO: Steve Orlando

Ownership: Private
Employees: 68 Sales/Emp.: $73,809
Established: 1984 International: 2%
1993 Rank: n/a '92-'93 Growth: 48%
1992: $3,391,000 1987: $630,000
1991: $2,128,000 1986: $759,000
1990: $1,495,000 1985: $738,000
1989: $1,326,000 1984: $97,000
1988: $769,000 1983:


BEST-SELLING TITLES:

* Buisness Works ($395) Accounting/finance/tax (DOS, Windows)

* FlexWare ($695) Accounting/finance/tax (Macintosh)

93 MicroTac Software $5,003,000

4375 Jutland Dr., San Diego, CA 92117

619-272-5700 Fax: 619-272-9734

President: Michael Tacelosky

CFO:

Ownership: Private
Employees: 20 Sales/Emp.: $250,150
Established: 1988 International: 10%
1993 Rank: n/a '92-'93 Growth: 122%
1992: $2,250,000 1987:
1991: $1,900,000 1986:
1990: $900,000 1985:
1989: $126,000 1984:
1988: 1983:


BEST-SELLING TITLES:

* Spanish/French/German/Italian Assistant ($99.95) General business (DOS, Windows)

94 Automated Design

Systems $4,988,000

375 Northridge Rd., Atlanta, GA 30350

404-594-2520 Fax: 404-594-2257

President: Orville Gordon

CFO: Vicki Brackett Ownership: Private
Employees: 42 Sales/Emp.: $118,762
Established: 1985 International: 20%
1993 Rank: #94 '92-'93 Growth: 10%
1992: $4,519,000 1987: $1,050,000
1991: $3,505,000 1986: $830,000
1990: $2,502,000 1985: $360,000
1989: $1,700,000 1984:
1988: $1,300,000 1983:


BEST-SELLING TITLES:

* Net Tools Desktop Manager ($149) Communications/networking (Windows)

95 Nova Logic $4,941,000

19510 Ventura Blvd., Tarzana, CA 91356

818-774-0600 Fax: 818-774-0684

President: John Garcia

CFO: Lee Milligan

Ownership: Private
Employees: 18 Sales/Emp.: $274,500
Established: 1985 International: 20%
1993 Rank: n/a '92-'93 Growth: 123%
1992: $2,216,000 1987:
1991: 1986:
1990: 1985:
1989: 1984:
1988: 1983:


BEST-SELLING TITLES:

* Comanche ($69.95) Consumer /entertainment (DOS)

* Wolfpack ($39.95) Consumer/entertainment (DOS)

96 Touchstone $4,900,000

2130 Main St., Huntington Beach, CA 92648

714-969-7746 Fax: 714-960-1886

President: C. Shannon Jenkins

CFO: Ronald Maas

Ownership: Public (TSSW)
Employees: 27 Sales/Emp.: $181,481
Established: 1982 International: 26%
1993 Rank: #100 '92-'93 Growth: 40%
1992: $3,495,000 1987: $826,000
1991: $3,680,000 1986: $697,000
1990: $3,526,000 1985: $945,000
1989: $1,708,000 1984: $643,000
1988: $1,050,000 1983: $135,000


BEST-SELLING TITLES:

* Check It Pro ($149.95) Utillity (DOS)

* Check It Pro: Analyst ($149.95) Utillity (DOS, Windows)

97 MicroHelp $4,315,000

4359 Shallowford Industrial Pkwy., Marietta,

GA 30066

404-516-0899 Fax: 404-516-1099

President: Mark Novisoff

CFO: Timothy O'Pry

Ownership: Private
Employees: 20 Sales/Emp.: $215, 750
Established: 1985 International: 10%
1993 Rank: n/a '92-'93 Growth: 212%
1992: $1,384,000 1987: $472,000
1991: $748,000 1986: $123,000
1990: $675,000 1985: $69,000
1989: $738,000 1984:
1988: $658,000 1983:


BEST-SELLING TITLES:

* MicroHelp UnInstaller ($69,95) Utility (Windows)

* VBTools ($129) Programming tool/language (Windows)

98 Silton-Bookman Systems $4,287,000

20230 Stevens Creek Blvd., Cupertino, CA

95014

408-446-1170 Fax: 408-446-5705

President: Richard Silton

CFO: Sara Padfield

Ownership: Private
Employees: 40 Sales/Emp.: $107,175
Established: 1984 International: 4%
1993 Rank: #96 '92-'93 Growth: 18%
1992: $3,644,000 1987: $856,000
1991: $3,066,000 1986: $684,000
1990: $2,424,000 1985: $396,000
1989: $1,739,000 1984:
1988: $1,362,000 1983:


BEST-SELLING TITLES:

* Registrar ($1,995) Vertical/industry- or job-specific (DOS)

* Historian ($1,795) Vertical/industry- or job-specific (DOS)

* Scheduler ($695) Vertical/industry- or job-specific (DOS)

* Call-Registrar ($15,000) Vertical/industry- or job-specific (DOS)

99 Micro Star Software $4,100,000

2245 Camino Vida Roble, Carlsbad, CA

92009

800-777-4228 Fax: 619-931-4950

President: Stephen Benedict

CFO: Lantz McKenzie

Ownership: Private
Employees: 50 Sales/Emp.: $82,000
Established: 1986 International: 25%
1993 Rank: n/a '92-'93 Growth: 28%
1992: $3,200,000 1987:
1991: $2,100,000 1986:
1990: 1985:
1989: 1984:
1988: 1983:


BEST-SELLING TITLES:

* 35 Great Games For Windows ($24.99) Consumer/entertainment (Windows)

* 1000 Icons ($4.99) Utility (Windows)

* Wolfenstein ($4.99) Consumer/entertainment (Windows)

* Arcade Game Pak ($4.99) Consumer/entertainment (DOS)

100 CYMA Systems $4,000,000

1400 E. Southern Ave., Tempe, AZ 85282

602-831-2607 Fax: 602-345-5743

President: Michael Glaser

CFO: James Norton

Ownership: Private
Employees: 40 Sales/Emp.: $100,000
Established: 1980 International: 5%
1993 Rank: #93 '92-'93 Growth: -17%
1992: $4,800,000 1987:
1991: $4,000,000 1986:
1990: 1985:
1989: 1984:
1988: 1983:


BEST-SELLING TITLES:

* Professional Accounting Series (PAS III) ($625-1375) Accounting/finance/tax (DOS)

* General Business System (GBS II) ($225-395) Accounting/finance/tax (DOS)

* Medical Practice Manager (MPM II) ($1,175-$1,875) Vertical/industryor job-specific (DOS)

* Dental Practice Management (DPM II) ($975-$1,375) Vertical/industry- or job-specific (DOS)

Alphabetical List of Companies
Activision 36
Adobe Systems 7
AimTech 82
Aldus Corp. 10
Algor Interactive 73
Altsys Corporation 74
American Small Bus. Cptr. 52
Autodesk 6
Automated Design Systems 94
Banner Blue Software 77
Best Programs 27
Blyth Holdings 51
Borland International 5
Broderbund Software 14
Caere Corp. 28
Campbell Services 79
CE Software 63
Central Point Software 16
Cheyenne Software 18
Citrix Systems 91
Concentric Data Systems 89
Cosmi Corp. 81
CYMA Systems 100
Dantz Development Corp. 66
Data Access Corp. 71
DataEase International 31
Datastorm Technologies 34
Davidson & Associates 22
DeltaPoint 86
Eagle Point Corp. 59
Edmark 60
Elcomp Systems 49
Formgen 70
FutureSoft 76
Globalink 80
Healthcare Comm's 65
IMSI 42
Individual Software 85
Insignia Solutions 44
Interplay Productions 24
Intuit 9
Jandel Scientific 75
Learning Company 29
Lotus Development Corp. 3
Macromedia 35
Manzanita Software 92
Maplnfo 40
Mathsoft 32
Maxis 43
McAfee Associates 46
MECC 41
Micro Star Software 99
MicroBiz Corp. 69
Micrografx 23
MicroHelp 97
Microsoft Corp. 1
MicroTac Software 93
Microway 90
Nova Logic 95
Novell 2
Now Software 68
ON Technology 64
Palindrome Corp. 48
Parsons Technology 26
Peachtree Software 37
Persoft 56
Phoenix Technologies 17
Pinnacle Publishing 83
Primavera Systems 38
Quarterdeck 25
Queue 84
Q+E Software 53
Reality Technologies 58
Santa Cruz Operations 11
SBT Accounting Systems 57
Shapeware 54
Sierra On-Line 21
Silton-Bookman Systems 98
Softdisk Publishing 88
Softkey International 13
Software Products Int. 72
Software Publishing Corp. 15
Software Shop Systems 61
Software Toolworks 12
Stac Electronics 30
State of the Art 33
Strategic Simulations 55
SWFTE International 78
Symantec Corp. 8
Systems Plus 50
Timberline Software Corp. 45
TimeWorks 62
Touchstone 96
Traveling Software 39
T/Maker Company 67
Velocity Development Co. 87
Walker Richer & Quinn 19
Wall Data 20
WordPerfect Corp. 4
XcelleNet 47
COPYRIGHT 1994 Soft-letter
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:profiles 100 leading software vendors
Publication:Soft-Letter
Date:Apr 4, 1994
Words:11749
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