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That's the way the cookie crumbles.

TWO best friends have joined forces to cook up a sweet treat which has caused a taste sensation across the island.

Reem Al Mousawi, a philosophy specialist from Sr, and Amina Al Atassi, a business management major from Riffa, have launched The Cookie Jar enterprise.

So tasty are their treats, even the entrepreneurial duo, both aged 24, have been surprised at how quickly they are being snapped up.

The Cookie Jar made its debut hot out of the oven in December at Market 338 in Adliya, a venue where local, regional and international designers promote their creativity, and Amina said: "We sold out on every day of the nine-day event and we received such positive feedback. Visitors loved the cookies, the branding and everything we had.

"It gave us even more incentive to work harder, continue to improve and to grow the business. Our cookies are unconventional. There is nothing normal about the flavours we create because we want to stand out."

Reem added: "Everything we do is fresh and we don't skimp on the quality of ingredients. We don't believe in hard cookies. Everything is soft and chewy and it has to melt-in-your-mouth otherwise it's not a Cookie Jar cookie.

"There is always something for everyone and we will keep updating our menu with new flavours and ideas. We don't want to go stale. We feel kinships to each cookie we have made."

The Cookie Jar has since made appearances at different locations including school carnivals and the popular Amwaj Market. More batches of deliciousness will be on sale tomorrow at the BAB Market in Manama Souq as part of the Spring of Culture celebrations.

The enterprise has started from firm foundations of friendship. Reem explained: "We initially wanted to work together as soon as we came back from college. We studied the market and tried to tap into a niche.

"We made different types of cookies for months on end to find the best ones for our menu. After making a batch we would send them to everyone we knew to taste-test the samples to gather feedback.

"How our recipes came about is another story. I was very much influenced by my mother. Before even starting The Cookie Jar, baking cookies was like a part-time job as everyone requested them. Some recipes we figured together and other cookies were born by accident and what happy accidents they were!"

Amina agreed: "Also we have very mutual roles and that is why it works so well. We both do the baking and we both take care of everything else. So there is a very equal and positive relationship that goes into baking together. We are also very proud to be a local Bahraini business concept."

Reem said: "Personally, when somebody says cookie, I always envision a child trying to get into the cookie jar. The name simply fits our image."

The pair have also been assisted by creative brand manager Khaled Almoayyed, 24, from Riffa, who has helped publicise their edible creations.

Among their range is a classic chocolate chip and peanut butter cookie along with treats such as the double chocolate cookie topped with cream cheese and a coconut-pecan frosted number called the triple threat. But their best seller is the Red Velvet which apparently they do not go a day without receiving an order for.

The cookies cost between BD5 to BD8 per dozen and the women have already been been snapped up to help cater for weddings, engagement parties as well as to provide corporate packages and giveaways at parties.

Khaled confessed that he wasn't much of a cookie fan until recently. He said: "I was doing a photo shoot of the cookies and when I took a bite out of the Bananatella -- a banana cookie with a Nutella centre -- I had to stop shooting because I was so taken with its taste. They converted me and now I can't get enough of them!"

For more information on The Cookie Jar girls contact 39911968 or 39476222 or email cookiejarbh@gmail.com They can also be followed on www.facebook.com/thecookiejarbh, @thecookiejarbh Twitter account or on Vimeo for special videos under thecookiejarbh.

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Publication:Gulf Weekly
Date:Feb 27, 2013
Words:715
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