Thanks to Banana Boat's sponsorship with Chip Ganassi.
"We are thrilled to be a part of the Indianapolis 500 through our partnership with Chip Ganassi Racing Teams. It is such an iconic race," said Minna Raffin, Sun Care Group marketing director, Energizer Personal Care. "Through our collaboration, we tic together the skill and coolness of Chip Ganassi Racing Teams and its roster of drivers with the protection and reliability of our Banana Boat products; and we are bringing that to racing fans in a unique way."
The partnership features a Banana Boat brand themed car that two-time Indianapolis 500 winner Dario Franchitti drove in the season-opening Grand Prix of St. Petersburg race in March. The renowned driver also adorns the brand's logo on his fire suit for the entire 2012 season.
Banana Boat is hosting a fan experience trackside that will provide fans with a break from the sun, offering quick relief and sun protection in the Banana Boat CoolZone Sunscreen Pit Stop. Fans will have the opportunity to receive a "cool-over" with the new sunscreen, play games and receive giveaways.
In addition, fans not onsite can visit the Banana Boat CoolZone brand Facebook tab for exclusive videos from Dario as well as NASCAR driver Jamie McMurray and their respective pit crews
More info: www.facebook.com/bananaboatbrand
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|Title Annotation:||Marketing News|
|Publication:||Household & Personal Products Industry|
|Date:||Jul 1, 2012|
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