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TextBoard First to Offer Click-Tracking Capabilities in Text Message Marketing Campaigns.

Myrtle Beach, SC, December 22, 2010 --( TextBoard has developed a new campaign management tool that allows marketers to keep track of subscribers who click on the URL links included in text message marketing campaigns. This proprietary feature allows marketers to gain a better understanding of their audience and provide subscribers more relevant offers and promotions based on click-tracking history.

"There has been an incredible increase in demand for mobile content in the past twelve months," said Justin Rockwell, owner of TextBoard. "Since advertisers were already including links within their messages, it made sense for TextBoard to offer click-tracking history for every single subscriber that clicks on one of the links." Click-tracking provides detailed analytics about each subscriber who clicks a link. This data can then be used to follow the customer through targeted end points to see if there was a completed sale or a request for more product information.

The click-tracking process works for marketers by using TextBoard's own URL shortening service called "3tq," which takes lengthy URLs and shrinks them down to mobile-compatible URL strings of only 20 digits. When a message is sent, the application automatically spawns a unique duplicate of the string that then redirects the user back to the original long URL when clicked. "The process happens instantly and with no delay to the end user," noted John Cassidy, Marketing Strategist for OIR Interactive. "Any delay in delivery of the content to the subscriber would hurt an ongoing campaign." Each of the spawned URLs is then stored securely in a database to measure overall performance of a campaign. OIR claims TextBoard is the first application to provide this feature.

During a two-week sampling period to measure click-tracking performance, OIR discovered that 19% of all subscribers clicked URLs included within a text message, often within 45 seconds of being received. Rockwell commented, "This metric is powerful. It shows that mobile marketing is here to stay and growing rapidly-especially when compared to other advertising mediums such as email, whose URL link activity is around four percent."

About TextBoard

TextBoard is a text-message marketing application designed for agencies and multi-location realtors that run complex mobile marketing campaigns for themselves and their clients. Developed by OIR Interactive in 2009, TextBoard has quickly become the industry's leading application for SMS marketing campaigns. OIR built TextBoard in-house to allow marketers to rapidly develop, execute and analyze a variety of mobile campaign types. OIR assists companies with all aspects of mobile account creation, including short code setup and provisioning, aggregator relationships and mobile marketing strategies. With proprietary features such as click-tracking and a patent-pending message delivery method, TextBoard continues to pave the path of mobile marketing's future.

About OIR Interactive

OIR Interactive is a marketing firm based in North Myrtle Beach. Since 2004 OIR Interactive has worked with hundreds of businesses to build websites, customize sites for mobile usage, manage email marketing, and provide SMS services. OIR Interactive specializes in building custom mobile marketing solutions designed to create, maintain and grow customer relationships through mobile marketing mediums.


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Justin Rockwell

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Date:Dec 22, 2010
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