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Tesco rapped for store wars advert; InBrief.

TESCO has been reprimanded for a national advertisement in the latest round of a price promotion battle with rival Asda.

In a national press advertisement, Tesco featured a selection of fresh food products displaying their in store prices and those of the same or equivalent products at Asda.

Text in a roundel stated "Total Tesco Saving pounds 4.91" with the claim: "One place you won't find your fresh food for the weekend? In the Asda Price Guarantee".

Asda complained that Tesco's assertion was misleading and argued that fresh products, including 13 of the 20 products shown in the Tesco advertisement, were included in their price guarantee.
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Publication:Coventry Evening Telegraph (England)
Date:Apr 13, 2011
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