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Tesco loses cut-price jeans dispute.

SUPERMARKET chain Tesco today lost its fight to sell cut-price designer goods in the UK.

Jeans manufacturer Levi Strauss said the European Court of Justice had ruled that goods sourced from outside the EU cannot be imported without the consent of the trademark owner.

Tesco and Levi Strauss have been locked in a long-running dispute over whether the jeans manufacturer can stop the supermarket selling its products.

Levi has a policy of selling its products only through selected outlets, saying they offer the best customer service and selection. Opponents of the system say it allows the company to keep prices artificially high within the UK.

If the decision had gone Tesco's way it could have heralded a flood of cut-price designer products.

But Tesco has vowed to continue selling other designer products it had sourced from outside the EU, adding that it planned to stock another pounds 150 million worth over the coming year.

Its rivals also confirmed they would carry on selling cut-price designer brands.
COPYRIGHT 2001 Coventry Newpapers
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001 Gale, Cengage Learning. All rights reserved.

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Publication:Coventry Evening Telegraph (England)
Geographic Code:4EUUK
Date:Nov 20, 2001
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