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Tesco loses cut-price fight.

SUPERMARKET Chain Tesco today lost its fight to sell cut-price designer goods in the UK.

Jeans manufacturer Levi Strauss said the European Court of Justice had ruled that goods sourced from outside the EU cannot be imported without the consent of the trademark owner.

Tesco and Levi Strauss have been locked in a long-running dispute over whether the jeans manufacturer can stop the supermarket selling its products.

Levi has a policy of selling its products only through selected outlets, saying they offer the best customer service and selection. Opponents of the system say it allows the company to keep prices artificially high within the UK.

If the decision had gone Tesco's way it could have heralded a flood of cut-price designer products.
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Publication:Coventry Evening Telegraph (England)
Date:Nov 20, 2001
Words:122
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