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Terra Technology Wins Awards for Real-Time Forecasting and Inventory Solutions.

NORWALK, Conn. -- Global Logistics & Supply Chain Strategies and Supply & Demand Chain Executive Cite Company as a Top Supply Chain Partner and Leading Supply Chain Innovator

Terra Technology (, the leading provider of Real-Time Forecasting and Inventory solutions, announced today that the company has been recognized as a Global Logistics & Supply Chain Strategies Great Supply Chain Partner and a Supply & Demand Chain Executive 100 top supply chain innovator. Terra won spots on the two top supply chain provider lists on the strength of its customer nominations for the tremendous financial benefits that Real-Time Forecasting (RTF) and Real-Time Inventory (RTI) generate. Terra's RTF and RTI solutions use advanced mathematics to analyze daily demand signals to improve forecast accuracy and inventory management, enabling significant reductions in inventory levels and logistics costs while improving order fill and promotional effectiveness.

"We are pleased to again be recognized as a top supply chain partner and leading supply chain innovator," said Robert F. Byrne, President and CEO of Terra Technology. "Terra's widespread industry recognition highlights not only our success as a company but the success of our customers as well."

The Global Logistics & Supply Chain Strategies 100 Great Supply Chain Partners list is the result of an industry survey asking supply chain professionals to nominate service providers whose technology has made a significant impact on their company's efficiency, customer service and overall supply chain performance. More than 2,000 nominations were received over a six-month period, with the top 100 most qualified included in the list. The complete list can be viewed at

Supply & Demand Chain Executive created the top 100 five years ago to provide readers with information about best practices and new solutions for enabling the supply chain. The 2006 Supply & Demand Chain Executive 100 are leading providers of supply chain services and technologies across a variety of industries that have demonstrated their solutions and services are at the forefront of innovation, addressing the needs of companies of varying sizes and assisting in the transformation of a diverse mix of the functions that make up the supply chain. This marks the second year in a row that Terra has been named to the list for its portfolio of solutions that enable companies to improve supply chain performance. The complete list of this year's top 100 can be viewed at

About Global Supply Chain Media

Global Supply Chain Media, a division of Keller International Publishing, LLC was founded in August 1996, with the launch of Global Logistics & Supply Chain Strategies magazine. Now in its ninth year, GL&SCS has built a solid reputation as the premiere publication for executives at the highest levels of supply chain management. Content-rich case studies, in-depth features and executive interviews provide a wealth of information on today's leading-edge strategies and real-world solutions for maximizing supply chain efficiency.

About Supply & Demand Chain Executive

Supply & Demand Chain Executive is the executive's user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. On the Web at

About Terra Technology

Terra Technology is the leading provider of Real-Time Forecasting and Inventory solutions for consumer goods companies. Terra's pattern recognition technology works with traditional demand planning systems to monitor daily demand signals and reduce near-term forecast error by 50 percent. More accurate forecasts and inventory targets improve customer service, lower inventory, decrease unplanned changeovers and reduce costs. Headquartered in Norwalk, CT, Terra's customers include Campbell Soup, Georgia-Pacific, McCain Foods and Ventura Foods. For more information, please visit or call 203-847-4007.
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Publication:Business Wire
Date:Jul 18, 2006
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