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Terra Technology CEO Invited to Speak at United Nations Conference.

Robert Byrne to Discuss How Demand-Driven Planning Can Reduce Waste and Slow Climate Change

NORWALK, Conn. -- Terra Technology (, the leading provider of demand sensing and inventory optimization solutions for consumer products companies, today announced that Robert F. Byrne, Terra's president and CEO, will present "Going Green Through Better Math" at the United Nations Information and Communications Technologies (ICT) and Climate Change Conference in New York City on November 28 at 11:45 am. Byrne was invited to participate because Terra's Demand Sensing and Inventory Optimization solutions improve production planning, enabling manufacturers to more accurately match production with true demand, decreasing production and inventory, reducing waste and saving resources.

Byrne said, "Right now there is more than $5 trillion of inventory in the world, half of it produced in advance of a need that may never come. Terra's solutions apply better mathematics to the planning process, enabling manufacturers to produce only what is necessary when needed. Resources are not wasted in unwanted production that grows obsolete or has to be stored and reshipped due to incorrect planning."

The ICT conference will focus on the role of information and communication technologies in assuring environmental sustainability and slowing climate change. Expert panels will probe topics such as social and environment responsibility, corporate citizenship, energy efficiency, environmental leadership, and climate stewardship, and experts will share what the largest corporations, governments, nations, and civil society members, are doing now, and what they will do in the future, to address climate change.

Terra's Demand Sensing and Multi-Enterprise Inventory Optimization solutions enable a green supply chain by applying better math to the supply chain. Terra's solutions analyze daily demand information to improve production and inventory planning, decreasing overproduction of unnecessary goods and incorrect inventory allocation.

About the United Nations Global Alliance for ICT and Development (GAID) ( The GAID was launched by the United Nations Secretary-General to contribute to promoting the use of information and communications technologies for the achievement of the internationally agreed development goals, including the United Nations Millennium Development Goals (MDGs). The GAID provides an inclusive, multi-stakeholder global forum and platform for cross-sectoral policy dialogue, and enables and catalyzes multi-stakeholder partnerships for action.

About Terra Technology

Terra Technology is the leading provider of demand sensing and inventory optimization software for consumer goods companies. Terra's solutions work with traditional planning systems to monitor daily demand signals and reduce forecast error by up to 50 percent and inventory up to 20 percent. More accurate forecasts and inventory targets improve customer service, lower inventory, decrease unplanned changeovers and reduce costs. Based in Norwalk, CT, Terra's customers include Campbell Soup, Procter & Gamble, The J.M. Smucker Company and Ventura Foods. For more information, please visit or call 203-847-4007 x108.
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Publication:Business Wire
Article Type:Conference news
Date:Nov 13, 2007
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