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Ten deadly sins for AD's.

With all of the responsibilities that an athletic director has and all the time he spends on them, he still leaves plenty of room for mistakes. To survive and flourish in an athletic administration, he will surely be called upon to face some of the biggest problems in the house. We call them the 10 deadly sins, and unless you go on and conquer most or all of them, you're going to be in big trouble.


If you overlook one or two, there may still be room for you in AD Heaven, but you had better not press your luck.


1. Failing to plan, or poor planning. It is imperative to set up time lines and use "To Do Lists". The development of organizational skills is essential in keeping pace with the enormous responsibilities you will be called upon to face.

2. Procrastinating. Putting off difficult or unpleasant tasks while deadlines are approaching can pose a huge problem for some AD's. When setting up time lines, you should provide yourself with a buffer for interruptions and problems. Another good technique is to break projects into small, workable parts. Upon completing one of these tasks, give yourself a break or a reward, and go on to something that you enjoy.

3. Lacking professional courtesy. Make sure that you return phone and e-mail messages. This is a must in professional settings and often provides the basis on which you are judged. Professional courtesy should also include thanking individuals--parents, coaches and other AD's. Don't assume anything or take anyone for granted, and always be polite. This admittedly can be tough with some of the people you may have to deal with, but it is absolutely necessary.

4. Taking action before thinking things through. Always consider alternatives and potential outcomes. Don't over-react, have patience, and put yourself in other positions.

Try to see all sides and the perspectives of an issue. This will help you make an informed and sound decision.

5. Failing to keep your word. If you promise to do something, do it. Trust and respect are based upon your ability to follow through, and without these two traits you cannot succeed. Your professional working relationships are usually based upon these traits. If you don't currently have the time for something in your schedule, explain this to the person you are dealing with and promise to tackle it in a few days.

6. Thinking that you have all of the answers. There will always be something new to learn. It could be a new technology, for example. You should never turn away. Once you stop being receptive, you stop learning. Your athletes, coaches and programs deserve the very best and this means constantly expanding your knowledge and background. The favorite expression of one of the principals with whom I worked was, "Learning is a lifelong pursuit." This very definitely applies to athletic directors.

7. Being afraid or too stubborn to ask for help. Everyone will need help at some point. We aren't superman, and it is not a sign of weakness to ask for help. (You should also be prepared to return the favor.)

8. Trying to be liked. Someone will usually be unhappy with some or many of our decisions, efforts or position on issues. This is natural and we can't let it interfere with doing what is right. While we all want to be liked and accepted, it is more important to be respected and trusted.

9. Assuming that everyone understands. When elucidating a responsibility or reasons surrounding a decision, you have to make sure that everyone is on the same page. The complexity, possible changes, and the different backgrounds of the individuals involved make this a necessity in order to be efficient and maintain a level of excellence.

10. Failing to back up your computer documents. It has been said that there are two types of hard drives: Those that have crashed and others that could go at any time. For the little time that it actually takes to back up your documents, you can't take the chance of losing them. Due to the importance and sheer number of items on your hard drive, you can't afford to start from scratch.

11. Worrying about things that are out of your control. Time is so valuable that it can't be wasted on things you cannot change. It is better and more productive to work on tasks that are your responsibility and that you can do something about.

12. Wishing your life or career away. While we all experience problems and difficult periods in our positions, time is finite and cannot be recaptured. Since we have a limited number of seasons and years in our career, we should try to find something positive and enjoyable in everything.

13. Lowering your expectations when confronted by naysayers. In our positions, there will be days that are just plain overwhelming. But we cannot allow negative, complaining individuals to deter our efforts with words or phrases such as "Can't," or "It won't work."

Editor's Note: Sorry, we failed in our arithmetic. We asked you to take on 13, not 10, deadly sins. Whatever the number, take them all on--"Nearer God to Thee!"


By Dr. David Hoch, Director of Athletics, Loch Raven H.S. Baltimore County, MD
COPYRIGHT 2005 Scholastic, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
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Title Annotation:A.D.MINISTRATION
Author:Hoch, David
Publication:Coach and Athletic Director
Geographic Code:1USA
Date:Nov 1, 2005
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