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Television--single or series.

CLIENT: Bayer CropScience, Research Triangle Park. NC--Jeff Brehmer

AGENCY: Rhea + Kaiser, Naperville. IL--Paul Durham

MESSAGE: Farmers know the most important decision they will make all year is choosing the right seed. Stoneville cotton is known for coming out of the ground fast and strong, with early seedling vigor. consistent strands and high yield potential.

[ILLUSTRATION OMITTED]

AUDIENCE: Cotton farmers across Mid-South, Southeast and Mid-Atlantic states

MERIT: Farmers Feeding the World / Charleston I Owing, Inc.

NATIONAL FINALISTS: Idaho Potato Commission / Evans. Hardy + Young. Inc.

Pioneer Hi-Bred McCormick Company Pfizer Animal Health/National Cattlemen's Beef / Bader Rutter & Associates FS GROWMARK Rhea +Kaiser Novartis Animal Health / Charleston I Orwig. Inc. Raven Industries / David & Associates Soil Science Society of America / Paulsen Marketing Monsanto / Brighton Agency
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Title Annotation:BEST OF NAMA
Publication:Agri Marketing
Date:Apr 1, 2012
Words:121
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