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Telefonica O2 UK, Ruckus Wireless extend relationship.

INTERNET BUSINESS NEWS-(C)1995-2013 M2 COMMUNICATIONS

London-based Telefonica UK's O2 Wi-Fi brand and California-based wireless systems firm Ruckus Wireless Inc (NYSE: RKUS) said that O2 Wi-Fi has selected and is deploying high capacity indoor and outdoor Ruckus Smart Wi-Fi products for its free Wi-Fi service in and around London's Canary Wharf business and shopping district.

The agreement between Canary Wharf Group, the owners and developers of Canary Wharf, and Telefonica O2 UK will see the new Wi-Fi network target a working population of over 100,000 people in an increasingly data-hungry mobile device user environment.

According to the firms, the new project follows a previously successful high-density Wi-Fi deployment by O2 and Ruckus Wireless, deployed last summer ahead of the 2012 Olympics, to provide reliable Wi-Fi access within high-density locations across the boroughs of Westminster, Kensington and Chelsea--a deployment that ultimately became Europe's largest free Wi-Fi zone.

Targeted for deployment by the end of this summer, O2's Wi-Fi service using Ruckus-patented Smart Wi-Fi products and technology will meet the needs of some of the world's leading professional services, financial, technology, media and telecoms firms located in Canary Wharf.

O2 will also provide free Wi-Fi for the tens of thousands of weekly visitors to the cafes, shops, bars and restaurants that populate the Wharf in the evenings and on weekends. O2 will build a carrier-grade Ruckus Smart Wi-Fi infrastructure for both indoor and outdoor use.

Ruckus Wireless is one of the few global Wi-Fi suppliers offering a carrier-class Wi-Fi system that combines indoor and outdoor products that meet O2's architectural challenges within Canary Wharf. With Ruckus Smart Wi-Fi, O2 can better provide uninterrupted, reliable Wi-Fi coverage, and assure best-in-class performance and availability.

O2 will be offering free Wi-Fi access in all Canary Wharf public areas, including four shopping malls that house over 240 cafes, bars and restaurants, and leading retailers, plus 20 acres of outdoor parks and plazas.

With its Ruckus Smart Wi-Fi network, O2 will be able to automatically connect registered users so shoppers, visitors, residents and workers will only need to sign up once to get online. Another key part of the network infrastructure is Ruckus BeamFlex, the company's patented Smart Wi-Fi antenna array technology that enables extended range and stronger signal strength to enable higher speeds to client devices, both of which are important in high-density applications like Canary Wharf.

For indoor coverage, O2 has selected Ruckus ZoneFlex 7363 indoor 802.11n Smart Wi-Fi access points. These are sleek, low-profile APs offering dual-band (5 GHz/2.4 GHz) support and automatic prioritization of VoIP and video traffic.

O2 also chose them because they are aesthetically pleasing an important consideration in order for them to blend in discreetly across Canary Wharf's many stylishly designed buildings.

For the outdoor Ruckus Smart Wi-Fi deployments at Canary Wharf, O2 will deploy the Ruckus ZoneFlex 7782-N, a compact and lightweight outdoor AP that combines Ruckus specialized smart sector antenna technology that narrowly focuses Wi-Fi signals within a 30-degree beam width with advanced software capabilities that optimize capacity and minimize interference, includingpredictive channel selection (ChannelFly).

The ZoneFlex 7782-N was designed with high-density outdoor deployments like Canary Wharf in mind.

O2 is the commercial brand of Telefonica UK Ltd and is a communications company with over 23m customers.

Find out more at www.o2.co.uk/news and www.ruckuswireless.com.

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Date:Aug 6, 2013
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