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Telecoms company to offer SME services.

Genesis Communications is planning a pounds 30 million investment over three years that will lead to the creation of 150 jobs.

The Cannock company has announced a move into fixed-line telecom services for business and it will challenge BT's dominance in the small and medium size firm sector.

The company aims to secure two per cent of the telecoms market for small and medium-size firms by 2003.

It is predicted that within the next three years the total market will be worth pounds 14 billion.

Ian Blackhurst, managing director of Genesis Communications, said: 'We have a very strong selling proposition.

'Genesis can provide reduced call charges for every SME using BT for fixed-line services.

'Customers now also have the opportunity to benefit from bulk-buying mobile and fixed line services as well as the logistical advantages of dealing with one specialist company for all their communications requirements.'

The company's move into fixed-line services is driven by customer demand and the convergence of wireless and fixed-line technology.

Genesis Communications claims it will provide savings of up to 40 per cent for SMEs based on BT's standard rates.

At present about 80 per cent of SMEs buy their fixed-line services from BT in a market worth pounds 8 billion but is expected to almost double within two years.

Genesis Communications has an annual turnover of pounds 60 million and has 300 staff at offices in the UK.

Since it was formed in 1995 it has doubled its turnover every year.

Genesis revelation: In the beginning there was only the one
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Publication:The Birmingham Post (England)
Date:Oct 2, 2000
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