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Telecom Managers Focus on How to Cope with Changes: ICA's Big 38th Conference.

Dallas will offer a huge welcome to the equally huge annual conference and expostion of the International Communications Association, when the top guns in the telecommunications industry ride into town early in May for the large user group's 38th annual showdown, where ICA members will be facing down the trio of technology, regulation and management.

And they'll have plenty of help, from both the scores of technical sessions and from the hundreds of vendors on hand with the latest products and services.

Accoording to Program Chairman Duane Heidel (Marriott), "With each passing year, our telecommunications industry becomes more challenging. Therefore, our 1985 technical program sessions have been carefully designed to help ICA members get ready for the quickly approaching demands of the future."

All activities on Moanday will be at the striking Loews Anatole Hotel (shown at right), with the daytime events moving to the spacious Dallas Convention Center (shown below) on Tuesday, Wednesday and thursday. Convenient shuttle bus transportation will be provided between the two locations.

After a call to order by Duane Heider, ICA President Jim Sobczak (Bank of America) will bring members up to date on association plans, with emphasis on the future direction (see interview starting on page 32). Concluding the opening general session will be the keynote by Rolm president and co-founder Ken Oshman.

At the first featured presentation session, best-selling author Alvin Toffler (Future Shock and Third Wave) will focus on "The Adaptive Corporation," with material taken from his latest book of the same name, which is based on a study he made for AT&T some years ago.

As outlined in our ICA preview in the April issue, and shown in the chart on page one, Ica's annual conference then moves into the first group of concurrent workshops and sessions--some 50 in all--covering key topics in the areas of telecommunications technology, regulation and management.

Among the other featured presentations will be a Wednesday morning "High-Tech Panel," during which participants will use 1990 as the horizon year to project the levels of technical progress that can be expected in the areas of transmission, networking and systems integration. On Thursday morning, a session on the "Impact of Information-Age Trends on Users" will explore how certain trends will affect the perception and role of corporate telecommunications in the marketplace.

Two special sessions on Tuesday morning include an informal member session with the ICA board to discuss various issues, and a Public Policy Committee session to bring members up to date on the activities of the group on the regulatory front during the past 12 months.

Those with an interest in the born-again Centrex service should be in the Lalique Room of Loews Anatole Hotel on Wednesday, May 6, for the second national Centrex user meeting being coordinated by former ICA president Roger Underwood. According to Underwood, "'You've come a long way, baby,' might be the best way to describe what has happened to Centrex service over the last two to three years," due largely to divestiture-related events and the BOCs' renewed interest in the service. Participants will include ICA legal counsel Brian Moir and Buddy Bruner of Telco Research, both of whom will bring attendees up to date on Centrex for 1985 and beyond. Also on hand will be representatives from the Bell regional holding companies and Centrex users, as well as vendors who will be available for questions.

At 3 pm on Wednesdary afternoon, the president of the various regional user associations will meet to discuss issues common to all large telecommunications users.

With an exposition of nearly 300 manufacturers and suppliers in the Dallas Convention Center representing ICA's largest ever, more time has been given this year for exhibit viewing. Exhibits open at 8 am on Tuesday, with that entire afternoon devoted to the exhibit hall. The hall will be open from 9:30 am on Wednesday until 6 pm, and from 9 am until noon on Thursday. (See April CN for a booth-by-booth preview on what's in store on the exhibit floor.)

After the long days of seminars and walking the aisles of the Dallas Convention Center, ICA members and guests will be able to loosen up at the evening functions sponsored by some of the vendors. Getting the week of activities off to a fine start on Sunday evening will be a Siemens reception, followed by RCA's dinner and entertainment. American Satellite provides the Monday evening festivities and dinner, with Racal-Milgo and Sherry hosting the Tuesday evening bash. On Wednesday evening, Lane Telecommunications will offer a big Texas welcome with a reception, dinner and entertainment. The concluding Thursday evening ICA Fellowship Dinner will be preceded by a Northern Telecom reception.

During the week, breakfasts and luncheons will be hosted by other suppliers. Breakfasts will be provided by GTE Sprint, Extel, Satellite Business Systems and Litel, and luncheons by AT&T Communications, British Telecom and US Telecom.
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Copyright 1985 Gale, Cengage Learning. All rights reserved.

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Publication:Communications News
Date:May 1, 1985
Previous Article:Bank of America's Jim Sobczak Looks at the ICA and Its Course for the Future.
Next Article:PBX Touted as Means for Colleges and Hospitals to Generate Revenue Via Resale.

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