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Telcontar to Enable Advanced Mapping Solutions for Local Matters Inc.

Point-of-Interest Mapping Delivered to Internet and Mobile Applications for Enhanced Local Search

SAN JOSE, Calif., Aug. 23 /PRNewswire/ -- Telcontar, a leading supplier of software and related services for the Location-Based Services (LBS) industry, today announced that Local Matters Inc., the largest global provider of advanced search and content solutions to media publishers and directory assistance service providers, will incorporate Telcontar's Drill Down Server(R) (DDS) geospatial software platform to provide maps, routes, and turn-by-turn directions for its multi-category Internet search solution. The powerful mapping capabilities will enable fast and accurate information for advanced search results based on proven, scalable technology and well-developed content.

Local Internet advertising is rapidly gaining acceptance among advertisers and users with a predicted 46% increase in ad-spending in 2005, according to a recent study conducted by Borrell Associates. As enabled by Telcontar, Local Matters can present local, multi-category search results as points-of-interest on a map for a powerful and practical tool for both advertisers and users. As Telcontar Drill Down Server delivers unmatched flexibility to accommodate and host various types of data and applications, Local Matters can provide its customers with highly customized and dynamic offerings.

"Local Matters was formed to deliver better content and services than a user currently gets in local Internet searches," said Perry Evans, CEO of Local Matters. "Mapping is a key part of our solution, and we chose Telcontar's Drill Down Server because its software engine was the optimal solution for handling the demands of extracting the right information that provides users with an enhanced, seamless mapping experience."

Telcontar's Drill Down Server delivers fast, powerful, and flexible access to maps and other spatial data with unequaled performance and scalability as proven by independent benchmarking evaluations. With Telcontar DDS, a variety of real-time applications, including local search, turn by turn directions, traffic monitoring and rerouting, can be delivered to multiple devices, including mobile, PC or telematics units.

"Local Matters' model of providing its customers the ability to develop feature-rich local search and enhanced directory services is an excellent use of Telcontar's technology," said J. Kim Fennell, President and CEO of Telcontar. "Our data-independent platform provides the flexibility to support multi-category search, a key feature allowing local merchants to differentiate their offerings and users to improve their search results. The Local Matters solution incorporating Telcontar software positions them well to take advantage of the opportunities offered by the Internet local search, enhanced directory assistance services, and mobile local search markets."

About Telcontar

Telcontar is a recognized leader in the Location-Based Services (LBS) industry. Its geo-spatial software platform powers today's most successful LBS applications including mapping, driving directions, navigation, "local search", on-line yellow pages, tracking, trip planning, and real-time traffic information. Its specialty is providing high-volume, rapid response solutions ideal for Internet, wireless and telematics applications where scalability, speed and reliability are vital. Telcontar clients include Yahoo!, Google, Ask Jeeves, Rand McNally, Motorola, Hutchison Mobile, Pharos, ATX, Appello, Networks In Motion and TeleNav. Telcontar's application development tools enable customers to uniquely customize the look and feel of their applications to meet their market needs. Telcontar is privately held and headquartered in San Jose, California. For more information, please visit http://www.telcontar.com/

About Local Matters

LMI was recently formed through the combination of three leading participants in the local search market: Aptas, Inc. ("Aptas"), Information Services Extended, Inc. ("ISx") and YP Web Partners, LLC ("YP Solutions"). This transaction combined two leading providers of Internet local search solutions with a leading provider of voice-based local search solutions.

Local Matters, Inc. (LMI), with more than 40 customers in 18 countries is the largest global provider of advanced search and content solutions to incumbent media publishers and directory assistance service providers. Local Matters is uniquely positioned to take advantage of the high growth markets for Internet local search and enhanced directory assistance services and the burgeoning mobile local search opportunity stemming from the convergence of Internet, voice and mobile services. Local Matters is committed to enabling its customers to offer content and feature-rich local search portals and Enhanced Directory Services that are well differentiated from traditional Internet search portals.

CONTACT: Chris Blake of MSR Communications, +1-415-987-0662, or chris@msrcommunications.com, for Telcontar

Web site: http://www.telcontar.com/
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Date:Aug 23, 2005
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