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Tel eats rivals for breakfast; 8.05MILLION 'Awesome' Wogan figures top 8 million.

Byline: Anita Singh

VETERAN DJ Terry Wogan is making toast of his breakfast radio rivals by pulling in a record eight million-plus listeners.

But the wisecracking Irishman wasn't satisfied when new listening figures underlined his status as the nation's biggest breakfast presenter.

He joked: 'Hang on, there's 60 million people in the country - what are the other 52 million listening to?'

Radio 2's Wake Up With Wogan has added 410,000 listeners in the past three months to reach an audience of 8.05 million, passing eight million for the first time.

Motormouth His motormouth Radio 1 rival, Chris Moyles, saw his own success overshadowed by the dominance of Wogan and Radio 2 as a whole.

But Moyles, brought in to revive flagging early-morning figures, saw his audience up 770,000 in the past year.

He added 150,000 in the past three months to give a total audience of 6.29 million.

However, Radio 2 was the Beeb's biggest hit, with a total audience of 13.3million, up 240,000 in the last quarter, according to figures from industry body Rajar.

Wogan was not the only Radio 2 DJ to achieve a record audience.

Ken Bruce had 6.55 million listeners, Johnnie Walker 5.13 million and Sarah Kennedy 4.71million.

Jeremy Vine added 110,000 listeners in the past three months to give an audience of 5.69 million.

Radio 1's audience slipped below the 10 million mark to 9.93 million - up year on year but down 110,000 on the quarter.

A Radio 1 spokesman blamed a 'seasonal dip' for the drop.

BBC digital station 6 Music added 238,000 listeners in the past quarter. And the BBC Asian Network digital station passed the half-million mark for the first time, reaching 535,000 listeners.

Jenny Abramsky, the BBC's director of radio and music, said: 'Today's strong figures mark the end of an excellent year for BBC Radio.

'I am particularly pleased to see the Asian Network top the half-million mark and Terry Wogan's figures are simply awesome.'

In the battle for breakfast listeners in Scotland, Clyde 1's George Bowie had an audience of 388,000.

Classic On Real Radio - which covers a bigger area - Robin Galloway's show attracted 393,000.

In London, Johnny Vaughan added 83,000 listeners to total 1.13 million, while Xfm's Christian O'Connell reached a record high of 341,000 listeners.

Classic FM's audience is up to 6.2 million. Former Radio 1 DJ Simon Bates, who hosts their breakfast show, had the largest morning audience in commercial radio with 3.1 million listeners.

New digital stations Virgin Radio Classic Rock and Virgin Radio Groove pulled in 250,000 listeners between them.

CAPTION(S):

MOYLES BETTER: Top performers included, clockwise from top left, Chris, Ken Bruce, Sarah Kennedy and Johnnie Walker
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Publication:Daily Record (Glasgow, Scotland)
Date:Jan 28, 2005
Words:469
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