Teens get behind the wheel.
The scheme looks at early driver education by getting children as young as 11 behind the wheel of a car in the school playground.
It also brings the Highway Code into the classroom through an interactive online programme. It is the first time the Driving Academy has visited Newcastle.
Figures released by the Department of Transport revealed that in the North East, there were 5,492 reported road accidents in 2012, with 7,799 casualties.
Of those, 919 were killed or seriously injured.
Nationally 133 young drivers aged 17 to 24 died in 2012, while a fifth of people killed or seriously injured were in a collision with a young driver.
Michelle Fisher from Goodyear said: "Drivers and their passengers are still killed in huge numbers, often with young drivers involved."