Ted Baker ditches Debenhams for five year childrenswear deal with Next; The new collection will launch in Spring 2020 and will be stocked at Next branches across the country.
Byline: Emma Munbodh
Upmarket fashion chain Ted Baker has signed a five year deal with retailer Next to expand its childrenswear collection.
It will see Next create and sell Ted Baker kids' lines, including baby, boys' and girls' clothing, shoes and accessories.
The new collections will launch in Spring 2020 at Next stores around the UK - as well as through Ted Baker's website.
It will replace a current deal with Debenhams - which will end on 29 February 2020.
However Ted Banker said it will continue to supplier lingerie and nightwear for the department store.
Ted Baker chief executive, Lindsay Page, said: "We are delighted to announce this exciting product licence with Next to support the continued expansion of Ted Baker's growing childrenswear collections.
"Product licensing is a proven and highly successful pillar of Ted Baker's strategy to expand as a global lifestyle brand. It enables us to carefully develop the brand in new, relevant categories by leveraging the specialist product expertise of our carefully selected partners.
"I would like to take this opportunity to thank Debenhams for their skill and hard work in establishing and developing the Ted Baker childrenswear business and we will continue to work with them in other product categories.
"Our childrenswear collections - which are small in size but big in style - have already proven incredibly popular with Ted Baker customers. As a multi-channel retailer with global capabilities and wholesale experience, Next is the outstanding partner to take Ted Baker forward in this category, which we believe will deliver significant growth in the coming years."
Simon Wolfson, at Next, added: "We are thrilled to have the opportunity to help build and develop the Ted Baker children's business across the globe. We have worked with Ted Baker for a number of years through Label and recognise the power of their brand."
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|Publication:||Daily Mirror (London, England)|
|Date:||Aug 16, 2019|
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