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Team to clamp down on Facebook scam ads; SCHEME.

Fresh efforts to tackle scam ads across Facebook are introduced in the UK today, following action taken by Martin Lewis.

A specially-trained team has been tasked with investigating alerts raised by the British public, reviewing reports and taking down violating adverts, in a bid to clamp down on potentially devastating misleading adverts.

Scam adverts often use fake celebrity images or endorsements to dupe people into buying false products and services, such as Bitcoin trading schemes and diet pills.

The consumer champion dropped a campaign lawsuit against Facebook in January, after the social network agreed to donate PS3 million to Citizens Advice in setting up the new scam advert prevention project.

Mr Lewis previously announced his intention to sue Facebook for defamation in a groundbreaking lawsuit, following a raft of scam ads featuring his picture.

The founder of MoneySavingExpert.com said the UK was facing an "epidemic" of online advert scams.

"Disgracefully there's little effective law or regulation to prevent them, and official enforcement is poor to non-existent.

"I'd ask all who recognise (scam adverts) to use the new Facebook reporting tool, to help protect those who don't," he added.

The Citizens Advice Scams Action team is expected to help at least 20,000 people in the first year, the charity said.

Steve Hatch, vicepresident for Northern Europe at Facebook, said scam adverts have "no place on Facebook".

"There's little effective law or regulation to prevent them"

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Publication:The Press and Journal (Aberdeen,Scotland)
Date:Jul 16, 2019
Words:236
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