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Team GB guru to advise RFU; RUGBY UNION.

THE architect of Great Britain's Olympic success is confident he can help England's rugby team mount a sustained challenge to New Zealand's global dominance.

Peter Keen, the former performance director of UK Sport, has been recruited by the Rugby Football Union to conduct a review of England's elite structure.

Keen developed the high performance system at UK Sport that led to Britain winning 19 gold medals at the Beijing Olympics and a remarkable 29 in London.

The RFU will hope Keen can have a similar impact on English rugby, not just in the immediate build-up to the 2015 World Cup on home soil but beyond.

"I have been asked by an organisation who want to win to come in and see how it can be improved," Keen said.

"The brief is: how are we going to win? "They have in their world the unbelievable, iconic history of the All Blacks.

"In New Zealand's world it is possible to win 82% of Test matches and that is what you are aiming for. Bring it on."

Keen and Sir Ian McGeechan will focus on the playing side of the RFU's professional rugby department, managed by Rob Andrew, which oversees the age-group and junior England teams.

"What is succeeding in high performance sport is the willingness to do your part for the athletes we have to serve," Keen said.

"I am there to try and help them win and it starts and finishes on the pitch."

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COACHING ROLE: Rob Andrew
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Title Annotation:Sport
Publication:Liverpool Echo (Liverpool, England)
Geographic Code:4EUUK
Date:Aug 15, 2012
Words:249
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