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Tea firm ban on 'Detox' brand name; NEWS WIRE.

TEA brand Pukka has been banned from naming one of its products "Detox" because the title does not meet EU regulations for health claims.

Pukka Herbs told the Advertising Standards Authority (ASA) its Detox tea had been on sale widely across the UK since 2004, after two complainants challenged whether the title met regulations around nutrition and health claims for food.

The company said transitional measures allowed for brand names or trademarks that existed before 2005 but did not comply with the regulations to continue to be marketed until 2022.

But the ASA said neither "Detox" nor "Pukka Detox" had been registered as a trademark before January, 2005, and were not covered.

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Publication:Liverpool Echo (Liverpool, England)
Date:May 16, 2018
Words:112
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