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Tata launches Xenon XT in South Africa; further helping offset falling sales at home.

New Delhi, Sept. 27 -- Tata Motors has launched its Xenon XT pickup (bakkie) range in South Africa, expanding the company's product portfolio in the country, and helping offset falling sales back home.

The Xenon XT will be available in four variants - single cab and double cab models, with the option of two-wheel-drive or four-wheel-drive drivetrains.

The pickup will come feature packed with GPS navigation, Bluetooth, dual airbags, ABS, differential lock (double cabs), and limited slip differential (single cabs).

"South Africa is a key strategic market for Tata Motors and our focused efforts for this market is validated by our increasing presence and market share here. The launch of the Tata Xenon XT will further fortify our position in the South African automotive industry and motivate us to develop more such exciting vehicles for our South African customers," said RT Wasan, Head of International Business at Tata Motors, in a press release.

The Xenon XT will be powered by a 2.2-litre common-rail direct injection diesel engine, with a variable geometry turbocharger, producing 147bhp of power at 4,000 rpm.

Tata is positioning the Xenon XT as a vehicle suitable for both commercial as well as personal use, targeting the personal, leasure, farming, mining, construction, small businesses and municipalities vehicle segments with the four variants.

Tata will also offer a 5 years/ 90 000 km service plan, 4 years/120 000 km vehicle warranty, 4 years/120 000 km anti-corrosion warranty & 4 years, unlimited km roadside assistance on the vehicle, making the Xenon XT a smarter proposition for customers in South Africa.

"With the addition of the Xenon XT range, Tata Motors now boasts of an impressive bakkie portfolio catering to every discerning need of the South African automotive market and suiting every consumer segment," said the company.

Tata Motors, has been renewing its focus on exports ever since its sales at home began to slide over a year ago. The company is faced a double challenge to maintain profitability, while developing new products for both Indian and foreign markets. Tata's British unit, Jaguar Land Rover, which currently contributes to 90 per cent of the company's profits, is helping Tata ride out the slump and times of intense R&D in order to bounce back when the market is right.

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Publication:Wheels Unplugged
Geographic Code:6SOUT
Date:Sep 27, 2013
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