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Tata Motors to launch LCVs in Australia.

New Delhi, July 23 -- Indian auto giant Tata Motors is all set to launch its range of Light Commercial Vehicles (LCV) in Australia, through a tie-up with local distributor Fusion Automotive.

Tata will launch the 4X2 and 4X4 versions of its 'Xenon Ute', in both single cab and dual cab variants in Australia. All models will be powered by the same 2.2-litre turbo diesel engine, producing 140hp and 320NM of torque, according to an Economic Times report.

"We are very pleased to announce our entry in Australia and this marks an important milestone in the continued expansion of our global footprint," said Karl Slym, MD of Tata Motors.

The Xenon Ute will be sold in Australia at a price-point between AUD 20,000 and 30,000 (Rs 11 - 16.5 lakh), and will be well equipped and competitively priced according to Sara Smith, marketing and communication manager of Fusion Automotive.

Fusion Automotive said there will be 13 dealerships for Tata vehicles in the country by the end of 2013, and will grow to 25 dealerships across Australia by next year.

The launch of Tata's 'Xenon ute' range in Australia will be its re-entry into the country, and like its Telcoline ute launched in 1996, will focus on the budget utility vehicle market.

"There is no tougher place on earth to test vehicles than on the tough and demanding roads of India, and we believe this will give the Tata Motors products a competitive advantage within the Australian market," said Darren Bowler, Fusion Automotive MD.

The LCV segment is the third largest segment in Australia's car market, and Tata Motors will be up against 13 other major brands in the 4X2 and 4X4 categories.

As of now, only the Xenon UV range will be launched in the country, with the possibility of more models being sold in the near future. "There are a number of other vehicles we could consider as Tata has a huge range of great products. But we are focusing on launching our range of commercial vehicles first to make sure we get that right," added Bowler.

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Publication:Wheels Unplugged
Geographic Code:8AUST
Date:Jul 23, 2013
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