Tastiest Tart competition proves too hot for Neath.
Organised by Neath's Town Centre Forum in conjunction with Neath RFC, catering businesses are being asked to put their baking skills to the test by coming up with the best tarts.
Hungry Neath rugby stars will be the judges for the contest, which follows one last year to find the town's best faggot.
But this year's competition will go ahead under a different title because some local forum members objected to the word 'tart'.
The aim was to promote and celebrate local produce on sale in Neath's popular indoor market and surrounding shops.
But after flyers went out for the tart contest, some members of the forum said they had not been consulted about the title and were unhappy with what they saw.
A spokesman for Neath Port Talbot County Borough Council said, 'Unfortunately it was not run through the proper channels and it was not really the banner we wanted to hang our hat on.'
He said he was unaware of any complaints from members of the public and said it had already provoked a good response from catering businesses.
He said the competition would still go ahead but with a different name. Some suggestions for an alternative title have been 'Tastiest (baked) Tart in Town' or 'Neath's most Tasty Pastry'.